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Werbewirkung
Consumer behaviour
82,818
Konsumentenverhalten
79,689
Sweden
26,555
Schweden
26,065
Entscheidung
20,027
Decision
20,004
Theorie
16,521
Theory
16,500
Relationship marketing
9,058
Beziehungsmarketing
9,007
Brand management
7,563
Markenführung
7,518
USA
7,363
United States
7,114
Brand image
6,707
Markenimage
6,664
Deutschland
6,306
Germany
6,197
Customer satisfaction
5,698
Online retailing
5,586
Online-Handel
5,582
Experiment
5,528
Kundenzufriedenheit
5,519
Social Web
4,799
Social web
4,799
Online-Marketing
4,515
Internet marketing
4,509
Service quality
4,508
Dienstleistungsqualität
4,453
Brand
4,315
Markenartikel
4,296
Einzelhandel
4,249
Retail trade
4,227
Electronic Commerce
3,685
Advertising effects
3,599
Verbraucherverhalten
3,583
E-commerce
3,577
Emotion
3,497
United Kingdom
3,418
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Undetermined
1,762
Free
629
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Article
2,927
Book / Working Paper
693
Journal
2
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Article in journal
2,780
Aufsatz in Zeitschrift
2,780
Aufsatz im Buch
138
Book section
138
Graue Literatur
131
Non-commercial literature
131
Hochschulschrift
116
Arbeitspapier
95
Working Paper
95
Thesis
87
Conference paper
26
Konferenzbeitrag
26
Collection of articles of several authors
19
Sammelwerk
19
Aufsatzsammlung
11
Lehrbuch
9
Collection of articles written by one author
8
Sammlung
8
Textbook
8
Dissertation u.a. Prüfungsschriften
6
Bibliografie enthalten
5
Bibliography included
5
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5
Fallstudie
5
Konferenzschrift
5
Reprint
5
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3
Amtsdruckschrift
2
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2
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1
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1
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1
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1
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1
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English
3,432
German
183
Undetermined
3
French
2
Polish
2
Russian
1
Spanish
1
Swedish
1
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Gierl, Heribert
25
Septianto, Felix
23
Pelsmacker, Patrick de
22
Dens, Nathalie
19
Diehl, Sandra
16
Esch, Franz-Rudolf
13
Pauwels, Koen
13
Huber, Frank
12
Muehling, Darrel D.
12
Reijmersdal, Eva A. van
12
Boerman, Sophie C.
11
Dahlén, Micael
11
Eisend, Martin
11
Kareklas, Ioannis
11
Matthes, Jörg
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
11
Dodoo, Naa Amponsah
10
Hudders, Liselot
10
Naderer, Brigitte
10
Rosengren, Sara
10
Stafford, Marla Royne
10
Taylor, Charles Raymond
10
Zúñiga, Miguel Ángel
10
Bauer, Hans H.
9
Bellman, Steven
9
Choi, Yung Kyun
9
Evans, Nathaniel J.
9
Wilbur, Kenneth C.
9
Bang Nguyen Viet
8
Chan, Kara
8
Ghose, Anindya
8
Ilicic, Jasmina
8
Jang, Soocheong
8
Sahni, Navdeep S.
8
Terlutter, Ralf
8
Wen, Taylor Jing
8
Yoon, Hye Jin
8
Arora, Nilesh
7
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National Bureau of Economic Research
5
Springer Fachmedien Wiesbaden
5
Erasmus Research Institute of Management
2
Shaker Verlag
2
Technische Universität Braunschweig
2
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
Helmut-Schmidt-Universität
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Marketing Science Institute
1
NetLibrary, Inc
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
UVK Verlagsgesellschaft mbH
1
Universität Bremen
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
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Published in...
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International journal of advertising : the review of marketing communications
140
Journal of business research : JBR
140
Journal of marketing communications
134
International journal of advertising : the quarterly review of marketing communications
89
Journal of promotion management : innovations in planning and applied research
68
Journal of retailing and consumer services
67
Journal of advertising research
60
Journal of promotion management : JPM
60
Psychology & marketing
59
International journal of internet marketing and advertising : IJIMA
54
Journal of advertising : official publication of the American Academy of Advertising
45
Marketing letters : a journal of research in marketing
40
Journal of marketing research : JMR
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
The journal of product & brand management
33
European journal of marketing : EJM
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Marketing intelligence & planning
31
Journal of current issues and research in advertising : JCIRA
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Asia Pacific journal of marketing and logistics
27
Health marketing quarterly
27
The journal of consumer marketing
27
The journal of brand management : an international journal
26
International journal of hospitality management
24
Journal of current issues and research in advertising
22
Journal of marketing
22
Marketing : ZFP ; journal of research and management
22
European journal of marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Young consumers : insight and ideas for responsible marketers
21
Journal of consumer behaviour : an international research review
18
Journal of global marketing
18
Cogent business & management
16
International journal of consumer studies
16
Journal of consumer marketing
16
Journal of marketing research
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
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ECONIS (ZBW)
3,612
USB Cologne (EcoSocSci)
10
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1
Parent-protecting advertising in product line extensions : role of communication strategy, message type and extension type
Liu, Yi-Fen
;
Wu, Chi-Cheng
- In:
Journal of marketing communications
24
(
2018
)
2
,
pp. 169-189
Persistent link: https://www.econbiz.de/10011852937
Saved in:
2
Curiosity-inducing advertising : how positive emotions and expectations drive the effect of curiosity on consumer evaluations of products
Daume, Jana
;
Hüttl-Maack, Verena
- In:
International journal of advertising : the review of …
39
(
2020
)
2
,
pp. 307-328
Persistent link: https://www.econbiz.de/10012200483
Saved in:
3
Exploring advertising as an antecedent to brand experience dimensions : an experimental study
Bapat, Dhananjay
- In:
Journal of financial services marketing : JFSM
23
(
2018
)
3/4
,
pp. 210-217
Persistent link: https://www.econbiz.de/10011975284
Saved in:
4
Consumer behaviour : applications in marketing
East, Robert
;
Wright, Malcolm
;
Vanhuele, Marc
-
2008
-
1. publ.
Persistent link: https://www.econbiz.de/10003556543
Saved in:
5
Fear advertisements : influencing consumers to make better health decisions
Krishen, Anjala Selena
;
Bui, M̃y
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 533-548
Persistent link: https://www.econbiz.de/10011546645
Saved in:
6
Consumer confusion in mobile application buying : the moderating role of need for cognition
Ghosh, Tathagata
;
Rao, Venu Gopal
- In:
International journal of e-business research : an …
10
(
2014
)
4
,
pp. 52-70
Persistent link: https://www.econbiz.de/10010469969
Saved in:
7
Marketing communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew
;
Kushwaha, Tarun
;
Kumar, V.
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
Saved in:
8
Influenced by media brands? : a conjoint experiment on the effect of media brands on online media planners' decision-making
Kouki-Block, Monia
;
Wellbrock, Christian M.
- In:
Journal of media business studies
19
(
2022
)
1
,
pp. 29-51
Persistent link: https://www.econbiz.de/10012821108
Saved in:
9
An empirical investigation of factors influencing young Indian consumer decision making
Sachdeva, Ruchika
- In:
Journal of Asia Pacific business
21
(
2020
)
3
,
pp. 207-226
Persistent link: https://www.econbiz.de/10012258229
Saved in:
10
Effects of different types of framing in advertising messages on human decision behaviour
Burböck, Birgit
;
Kubli, Viktoria
;
Maček, Anita
; …
- In:
International journal of diplomacy and economy
5
(
2019
)
1
,
pp. 27-41
Persistent link: https://www.econbiz.de/10012020378
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