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An investigation of the influence of cinema environment on advertising effectiveness

Yuan, Sheng - In: International journal of advertising : the quarterly … 37 (2018) 4, pp. 591-608

Persistent link: https://www.econbiz.de/10011882038

The effect of endorsers' sports results on their sponsors' performance : the shark fin effect

Nicolau, Juan Luis; Santa Maria, María Jesús - In: International journal of sport finance 19 (2024) 3, pp. 152-163

Persistent link: https://www.econbiz.de/10015046129

The influence of alcohol on advertising perception and recall during a sports viewing experience

Ellert, Guido; Schafmeister, Guido; Mueller, Florian; … - In: European Sport management quarterly : ESMQ 14 (2014) 2, pp. 153-170

Persistent link: https://www.econbiz.de/10010376554

Exploring the factors of green advertising that entices purchase behaviour among Bangaloreans

Saravanaraj, M. G.; Pillai, Sruthi - In: International journal of business excellence 14 (2018) 2, pp. 275-283

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Generation Z's and millennials' perception of masculinity in advertising : a challenge for advertisers

Kreicbergs, Toms; Ščeulovs, Deniss - In: Trends economics and management 17 (2023) 41, pp. 21-39

Purpose of the article: To explore Genneration Z's and millennials' perceptions of masculinity in advertising and determine which type of masculinity and which masculinity characteristics consumers favour in a masculine character or the advertising message centred around masculinity. This can...

Persistent link: https://www.econbiz.de/10014318225