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Werbewirkung
Consumer behaviour
82,818
Konsumentenverhalten
79,692
Ländlicher Raum
11,812
Rural area
10,222
Theorie
9,185
Theory
9,154
Relationship marketing
9,014
Beziehungsmarketing
8,955
Brand management
7,570
Markenführung
7,512
Brand image
6,719
Markenimage
6,661
Customer satisfaction
5,706
Online-Handel
5,608
Online retailing
5,607
Kundenzufriedenheit
5,495
USA
5,169
United States
4,923
Social Web
4,758
Social web
4,758
Einzelhandel
4,547
Retail trade
4,525
Deutschland
4,512
Online-Marketing
4,498
Internet marketing
4,495
Service quality
4,430
Dienstleistungsqualität
4,367
Brand
4,321
Markenartikel
4,298
Germany
4,192
India
3,866
Indien
3,789
Electronic Commerce
3,671
China
3,644
Advertising effects
3,590
Verbraucherverhalten
3,583
E-commerce
3,567
Experiment
3,453
Emotion
3,205
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Undetermined
1,762
Free
628
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2,922
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689
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2
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2,777
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136
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136
Graue Literatur
130
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130
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115
Arbeitspapier
94
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94
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86
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26
Konferenzbeitrag
26
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19
Sammelwerk
19
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11
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9
Collection of articles written by one author
8
Sammlung
8
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8
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6
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5
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5
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5
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5
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5
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3
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2
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2
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1
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1
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1
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1
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1
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English
3,426
German
180
Undetermined
3
French
2
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2
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1
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1
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Gierl, Heribert
25
Septianto, Felix
23
Pelsmacker, Patrick de
22
Dens, Nathalie
19
Diehl, Sandra
16
Esch, Franz-Rudolf
13
Pauwels, Koen
13
Huber, Frank
12
Muehling, Darrel D.
12
Reijmersdal, Eva A. van
12
Boerman, Sophie C.
11
Eisend, Martin
11
Kareklas, Ioannis
11
Matthes, Jörg
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
11
Dahlén, Micael
10
Dodoo, Naa Amponsah
10
Hudders, Liselot
10
Malik, Garima
10
Naderer, Brigitte
10
Stafford, Marla Royne
10
Taylor, Charles Raymond
10
Zúñiga, Miguel Ángel
10
Bauer, Hans H.
9
Bellman, Steven
9
Choi, Yung Kyun
9
Evans, Nathaniel J.
9
Rosengren, Sara
9
Wilbur, Kenneth C.
9
Bang Nguyen Viet
8
Chan, Kara
8
Ghose, Anindya
8
Ilicic, Jasmina
8
Jang, Soocheong
8
Sahni, Navdeep S.
8
Terlutter, Ralf
8
Wen, Taylor Jing
8
Yoon, Hye Jin
8
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National Bureau of Economic Research
5
Springer Fachmedien Wiesbaden
5
Erasmus Research Institute of Management
2
Shaker Verlag
2
Technische Universität Braunschweig
2
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
Helmut-Schmidt-Universität
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
UVK Verlagsgesellschaft mbH
1
Universität Bremen
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
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Published in...
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International journal of advertising : the review of marketing communications
140
Journal of business research : JBR
140
Journal of marketing communications
134
International journal of advertising : the quarterly review of marketing communications
89
Journal of promotion management : innovations in planning and applied research
68
Journal of retailing and consumer services
67
Journal of promotion management : JPM
60
Psychology & marketing
59
Journal of advertising research
56
International journal of internet marketing and advertising : IJIMA
54
Journal of advertising : official publication of the American Academy of Advertising
45
Marketing letters : a journal of research in marketing
40
Journal of marketing research : JMR
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
The journal of product & brand management
33
European journal of marketing : EJM
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
32
Marketing intelligence & planning
31
Journal of current issues and research in advertising : JCIRA
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Asia Pacific journal of marketing and logistics
27
Health marketing quarterly
27
The journal of consumer marketing
27
The journal of brand management : an international journal
26
International journal of hospitality management
23
Journal of current issues and research in advertising
22
Journal of international consumer marketing
22
Marketing : ZFP ; journal of research and management
22
European journal of marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of marketing
21
Young consumers : insight and ideas for responsible marketers
20
Journal of consumer behaviour : an international research review
18
Journal of global marketing
18
Cogent business & management
16
International journal of consumer studies
16
Journal of consumer marketing
16
Journal of marketing research
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
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Source
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ECONIS (ZBW)
3,603
USB Cologne (EcoSocSci)
10
Showing
1
-
10
of
3,613
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articles prioritized
date (newest first)
date (oldest first)
1
Mobile Marketing 2.0 : state of the art and research agenda
Narang, Unnati
;
Shankar, Venkatesh
- In:
Marketing in a digital world
,
(pp. 97-119)
.
2019
Persistent link: https://www.econbiz.de/10012123421
Saved in:
2
Moderating role of credibility and ad liking between online advertisement and consumer buying behavior of university students of Pakistan
Khalid, Rizwan
;
Tehreemyasmeen
- In:
ASEAN marketing journal : Association of Southeast …
10
(
2018
)
2
,
pp. 127-136
Persistent link: https://www.econbiz.de/10012106932
Saved in:
3
Influence of advertising led brand personality consumer congruity on consumer's choice : evidence from Indian
apparel
market
Khan, Bilal Mustafa
;
Farhat, Reshma
- In:
International journal of enterprise network management
5
(
2012
)
2
,
pp. 176-196
Persistent link: https://www.econbiz.de/10009614018
Saved in:
4
Telepresence and fantasy in online
apparel
shopping
experience
Song, Kun
;
Fiore, Ann Marie
;
Park, Jihye
- In:
Journal of fashion marketing and management
11
(
2007
)
4
,
pp. 553-570
Persistent link: https://www.econbiz.de/10003736089
Saved in:
5
The effects of a sustainable vs conventional
apparel
advertisement on consumer perception of CSR image and attitude toward the brand
Lee, Yukyung
;
Lin, Carolyn A.
- In:
Corporate communications : an international journal
27
(
2022
)
2
,
pp. 388-403
Persistent link: https://www.econbiz.de/10013162819
Saved in:
6
A study on the effects of branding on customer buying behavior with special reference to
apparel
brand in Ranchi
Ghosh, Durga
- In:
GITAM journal of management : a quarterly publication …
18
(
2020
)
4
,
pp. 37-54
Persistent link: https://www.econbiz.de/10013187310
Saved in:
7
Influence of consumers' brand expectations on
apparel
brands' US-based sourcing strategy
Bhaduri, Gargi
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 74-83
Persistent link: https://www.econbiz.de/10011616243
Saved in:
8
Contribution of vanity to consumer
apparel
advertising perception
Wong, Winifred
;
Malone, Timothy
- In:
Journal of fashion marketing and management
20
(
2016
)
1
,
pp. 54-71
Persistent link: https://www.econbiz.de/10011575249
Saved in:
9
Athlete
apparel
: the impact of team brand awareness and
apparel
brand awareness on athletes' brands, logos, and merchandise
Williams, Antonio
;
Pedersen, Zack Paul
- In:
Sport, Business and Management : an international …
13
(
2023
)
5
,
pp. 582-600
Persistent link: https://www.econbiz.de/10014380747
Saved in:
10
Egoistic and altruistic claims in organic cotton
apparel
advertising
Han, Tae-Im
;
Park-Poaps, Haesun
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
2
,
pp. 235-252
Persistent link: https://www.econbiz.de/10014530027
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