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~subject:"Werbewirtschaft"
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Werbewirtschaft
Werbung
6
Advertising
5
USA
5
Vereinigte Staaten
4
Großbritannien
3
United Kingdom
3
Advertising industry
2
Advertising regulation
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Regulation
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Regulierung
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United States
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Verbraucherschutz
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Werbebeschränkung
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Werbungsbetrieb
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1800-1988
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Absatzpolitik
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Aussenwirtschaftsbetrieb
1
Aussenwirtschaftseinfu§ hrungsschriften
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EU countries
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EU-Staaten
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EWG
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Europäische Gemeinschaften
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Freiwillige Selbstkontrolle
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Gesetzgebung
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History
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International marketing
1
Internationales Marketing
1
Korea
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Legislation
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Marketing
1
Marketingmanagement
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Marktforschung
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Multinationals
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National cultures
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Recht
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Selbstkontrolle
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Verbrauchsgüter
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Werbungsunternehmungen
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English
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Miracle, Gordon E.
2
Nevett, Terence R.
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European journal of marketing : EJM
1
Michigan International Business Studies, Bureau of Business Research, Graduate School of Business Administration, the University of Michigan
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ECONIS (ZBW)
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1
Management of international advertising : the role of advertising agencies
Miracle, Gordon E.
-
1966
Persistent link: https://www.econbiz.de/10002498897
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2
A comparative history of advertising self-regulation in the UK and the US
Miracle, Gordon E.
- In:
European journal of marketing : EJM
22
(
1988
)
4
,
pp. 7-23
Persistent link: https://www.econbiz.de/10001049954
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