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Global advertising, attitudes and audiences

Wilson, Tony - 2011 - 1. publ.

Persistent link: https://www.econbiz.de/10008757485

Persistence of cigarette advertising across media and smoking rates

Goel, Rajeev K. - In: Applied economics letters 18 (2011) 7/9, pp. 611-619

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Die Verwendung von Advertising Retrieval Cues in der Werbung

Gierl, Heribert; Großmann, Tina - In: Der Markt : international journal of marketing 47 (2008) 1, pp. 16-42

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The media handbook : a complete guide to advertising media selection, planning, research, and buying

Katz, Helen E. - 2003 - 2nd ed

Provides a practical introduction to the media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the plan, this edition incorporates three topics - consolidation, consumer control,...