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~subject:"Werbung"
~type_genre:"Aufsatzsammlung"
~type_genre:"Einführung"
~type_genre:"Lehrbuch"
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Werbung
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847
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844
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192
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3
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2
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2
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2
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2
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2
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2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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ECONIS (ZBW)
42
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1
Luxury
brand
advertising
Ko, Eunju
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012260268
Saved in:
2
Production of culture, cultures of production
Du Gay, Paul
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10008729797
Saved in:
3
Die Gewinnung des öffentlichen Vertrauens : ein Lehrbuch der Markentechnik
Domizlaff, Hans
-
1982
-
Neu zusammengestellte Ausgabe
Persistent link: https://www.econbiz.de/10000842360
Saved in:
4
Werbung für
Markenartikel
: Auswirkungen auf Markttransparenz und Preise ; zwei Studien
Heiduk, Günter
;
Blume, Otto
;
Müller, Gislinde
; …
-
1976
Persistent link: https://www.econbiz.de/10000052029
Saved in:
5
Advertising and integrated
brand
promotion
O'Guinn, Thomas C.
;
Allen, Chris T.
;
Semenik, Richard J.
-
2006
-
4. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10002493740
Saved in:
6
Advertising and promotion : communicating brands
Hackley, Christopher E.
-
2005
Persistent link: https://www.econbiz.de/10002411189
Saved in:
7
Brands : visions and values
Goodchild, John
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001548858
Saved in:
8
Advertising and branding basics
Mehra, Vivek
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012583894
Saved in:
9
Advertising and promotion : communicating brands
Hackley, Christopher E.
-
2005
-
Online-Ausg.
. Case examples are used to illustrate the power of advertising to portray
brand
'personalities' in terms that resonate with …
Persistent link: https://www.econbiz.de/10013207751
Saved in:
10
Wert und Werte der Marketing-Kommunikation
Schierl, Thomas
(
ed.
);
Tropp, Jörg
(
ed.
)
-
2013
Persistent link: https://www.econbiz.de/10009739754
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