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The macroeconomic relationship between advertising and consumption
Jung, Chulho - In: Southern economic journal 61 (1995) 3, pp. 577-587
Persistent link: https://www.econbiz.de/10001174690
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The length of the effect of aggregate advertising on aggregate consumption
Seldon, Barry J. - In: Economics letters 48 (1995) 2, pp. 207-211
Persistent link: https://www.econbiz.de/10001190168
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Network revenues and African American broadcast television programms
Brown, Keith S.; Cavazos, Roberto J. - In: The journal of media economics 15 (2002) 4, pp. 227-239
Persistent link: https://www.econbiz.de/10001710451
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Brewing wars of attrition for profit (and concentration)
Iwasaki, Natsuko; Seldon, Barry J.; Tremblay, Victor J. - In: Review of industrial organization : RIO 33 (2008) 4, pp. 263-279
Persistent link: https://www.econbiz.de/10003785751
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Does purely predatory advertising exist?
Seldon, Barry J. - In: Review of industrial organization : RIO 5 (1990) 3, pp. 45-70
Persistent link: https://www.econbiz.de/10001100269
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Media substitution and economies of scale in advertising
Seldon, Barry J.; Jewell, R. Todd; O'Brien, Daniel M. - In: International journal of industrial organization 18 (2000) 8, pp. 1153-1180
Persistent link: https://www.econbiz.de/10001527325
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Advertising and cigarette consumption
Doroodian, Khosrow - In: Eastern economic journal 17 (1991) 3, pp. 359-366
Persistent link: https://www.econbiz.de/10001126100
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Cooperative and predatory advertising : effects on oligopoly advertising investment
Chen, Yunkai - In: Atlantic economic journal : AEJ 21 (1993) 2, pp. 26-38
Persistent link: https://www.econbiz.de/10001147233
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A simultaneous model of cigarette advertising : effects on demand and industry response to public policy
Seldon, Barry J. - In: The review of economics and statistics 71 (1989) 4, pp. 673-677
Persistent link: https://www.econbiz.de/10001079480
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The fleeting effect of advertising : empirical evidence from a case study
Boyd, Roy - In: Economics letters 34 (1990) 4, pp. 375-379
Persistent link: https://www.econbiz.de/10001096907