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Masters of advertising copy

Frederick, Justus George (contributor) - 2015 - Repr. by Garland Publishing Inc. 1985

Persistent link: https://www.econbiz.de/10010417953

Masters of Advertising Copy (RLE Marketing)

Frederick, J. George - 2014

Cover -- Half Title -- Title Page -- Copyright Page -- Original Title Page -- Original Copyright Page -- Table of Contents -- Preface -- Introduction -- Words are the Working Tools -- Chapter I: Advertising Copy and the Writer -- Chapter II: The Advertising Writer Who is Bigger than His Ad --...

Persistent link: https://www.econbiz.de/10012223131

Marketing communications : theory and research

Houston, Michael J. (ed.); Lutz, Richard J. (contributor) - 1985

Persistent link: https://www.econbiz.de/10000710974

Advertising and the public interest : selected papers from the Conference on Advertising and the Public Interest held in Washington, D.C., May 1973

Divita, S. F. (ed.) - 1974

Persistent link: https://www.econbiz.de/10000051855

Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Ch...

Arnold, Todd J. (contributor) - 2013

Persistent link: https://www.econbiz.de/10009790455

Moving a head with attitude research : [proceedings of the 7th annual conference held at Hilton Head Island, S.C., in February 1976]]

Wind, Yoram (contributor); … - 1977

Persistent link: https://www.econbiz.de/10001420075

The human side of marketing in age of digital transformation : AMA Winter Academic Conference 2021 : AMA educators proceedings volume 32 : online, 17-19 February 2021

Malter, Alan J. (ed.); Baker, Stacey Menzel (ed.); … - AMA Winter Academic Conference <2021, Online>; American … - 2021

Persistent link: https://www.econbiz.de/10012880704

Marketing on fire : burning questions, hot new methods, and practical ideas with spreading : AMA educators proceedings volume 30 : Chicago, Illinois, USA 9-11 August 2019

Peres, Renana - AMA Summer Academic Conference <2019, Chicago, Ill.>; … - 2019

Persistent link: https://www.econbiz.de/10012486208

Marketing communications - theory and research : [proceedings of the AMA's Winter Marketing Educators' Conference, held Feb. 17-20, 1985, Phoenix, Ariz.]

Houston, Michael J. (contributor) - 1985

Persistent link: https://www.econbiz.de/10004779906

Marketing in a changing world : 1969 June Conference Proceedings

Morin, Bernard (ed.) - 1969

Persistent link: https://www.econbiz.de/10013457166

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