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Werbung
Deutschland
45
Preismanagement
42
Pricing strategy
42
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41
Theorie
39
Theory
39
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31
Preispolitik
22
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Simon, Hermann
8
Sebastian, Karl-Heinz
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Zeitschrift für Wirtschafts- und Sozialwissenschaften : ZWS ; Vierteljahresschrift der Gesellschaft für Wirtschafts- und Sozialwissenschaften - Verein für Socialpolitik
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ECONIS (ZBW)
8
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1
ADPULS : an advertising model with wear out and pulsation
Simon, Hermann
-
1981
Persistent link: https://www.econbiz.de/10002821678
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2
Informationstransfer und Marketing : ein Survey
Simon, Hermann
- In:
Zeitschrift für Wirtschafts- und Sozialwissenschaften …
101
(
1981
)
6
,
pp. 589-608
Persistent link: https://www.econbiz.de/10002821806
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3
Marketing-Mix-Interaktion : Theorie, empirische Befunde, strategische Implikationen
Simon, Hermann
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
44
(
1992
)
2
,
pp. 87-110
Persistent link: https://www.econbiz.de/10001120790
Saved in:
4
A new price-advertising-interaction model : theory, empir. evidence and managerial implications
Simon, Hermann
;
Kucher, Eckhard
-
1987
Persistent link: https://www.econbiz.de/10000730030
Saved in:
5
Diffusion and advertising : the case of the German telephone campaign
Simon, Hermann
;
Sebastian, Karl-Heinz
-
1986
Persistent link: https://www.econbiz.de/10000696805
Saved in:
6
Diffusion and advertising : the German telephone campaign
Simon, Hermann
;
Sebastian, Karl-Heinz
-
1984
-
Rev. version
Persistent link: https://www.econbiz.de/10002821714
Saved in:
7
Hits and flops in mediaselection
Simon, Hermann
;
Thiel, Michael
-
1979
Persistent link: https://www.econbiz.de/10002821767
Saved in:
8
Diffusion and advertising : the German telephone campaign
Simon, Hermann
- In:
Management science : journal of the Institute for …
33
(
1987
)
4
,
pp. 451-466
Persistent link: https://www.econbiz.de/10001025308
Saved in:
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