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~subject:"Werbung"
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Werbung
Kanada
48,254
Canada
33,237
Advertising
9,674
USA
8,027
United States
7,200
Werbewirkung
3,744
Advertising effects
3,690
Großbritannien
3,335
Theorie
3,279
Theory
3,220
Konsumentenverhalten
3,144
Consumer behaviour
3,129
Deutschland
2,783
United Kingdom
2,761
Vereinigte Staaten
2,187
Australien
2,140
Germany
1,979
Australia
1,835
Schätzung
1,827
Online-Marketing
1,762
Internet marketing
1,757
Estimation
1,751
Japan
1,600
Vergleich
1,367
Comparison
1,322
Frankreich
1,256
EU-Staaten
1,021
France
1,006
EU countries
988
Geldpolitik
986
Industrie
845
Produktivität
845
Arbeitsmarkt
830
Monetary policy
830
Welt
825
Marketing
815
World
813
Productivity
777
Schweden
756
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All
Undetermined
3,229
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1,896
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Article
7,512
Book / Working Paper
6,098
Journal
127
Database
1
Other
1
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Article in journal
5,462
Aufsatz in Zeitschrift
5,462
Graue Literatur
812
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812
Aufsatz im Buch
705
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705
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651
Arbeitspapier
615
Hochschulschrift
406
Collection of articles of several authors
218
Sammelwerk
218
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210
Konferenzschrift
147
Aufsatzsammlung
131
Lehrbuch
115
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99
Dissertation u.a. Prüfungsschriften
97
Bibliografie enthalten
74
Bibliography included
74
Conference proceedings
51
Case study
50
Conference paper
50
Fallstudie
50
Konferenzbeitrag
50
Wörterbuch
46
Ratgeber
35
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32
Bibliographie
29
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29
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28
Sammlung
28
Handbook
23
Handbuch
23
Enzyklopädie
22
Amtsdruckschrift
19
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19
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19
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19
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19
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17
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English
9,551
German
2,175
Undetermined
1,908
French
63
Russian
25
Swedish
18
Italian
10
Dutch
10
Polish
9
Danish
6
Finnish
6
Spanish
6
Portuguese
4
Norwegian
3
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2
Croatian
2
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2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Author
All
Kaiser, Harry M.
60
Eisend, Martin
48
Pelsmacker, Patrick de
37
Taylor, Charles Raymond
37
Anderson, Simon P.
29
Nickel, Volker
29
Pflaum, Dieter
29
Kind, Hans Jarle
28
Gierl, Heribert
26
Rosengren, Sara
26
Saffer, Henry
26
Okazaki, Shintaro
25
Septianto, Felix
25
Hundhausen, Carl
24
Pepels, Werner
24
Sethi, Suresh
24
Zaccour, Georges
24
Bruhn, Manfred
23
Dahlén, Micael
23
Diehl, Sandra
23
Esch, Franz-Rudolf
23
Schweiger, Günter
22
Stafford, Marla Royne
22
Yoon, Sukki
22
Kinnucan, Henry W.
21
Huh, Jisu
20
Mueller, Barbara
20
Wilbur, Kenneth C.
20
Silk, Alvin J.
19
Yoon, Hye Jin
19
Ford, John B.
18
Schlosser, Rainer
18
Terlutter, Ralf
18
Campbell, Colin L.
17
Carlson, Les
17
Dens, Nathalie
17
Jullien, Bruno
17
Kloss, Ingomar
17
Nilssen, Tore
17
Prasad, Ashutosh
17
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Institution
All
National Bureau of Economic Research
54
Springer Fachmedien Wiesbaden
35
Zentralausschuss der Werbewirtschaft
21
Axel-Springer-Verlag
11
American Marketing Association
10
RWI - Leibniz-Institut für Wirtschaftsforschung
10
European Society for Opinion and Marketing Research
8
IP Deutschland GmbH <Köln>
8
Zentralverband der Deutschen Werbewirtschaft
7
Bundesstelle für Aussenhandelsinformation
6
Zentralausschuss der Werbewirtschaft e. V.
5
Österreichische Werbewissenschaftliche Gesellschaft
5
Advertising Research Foundation
4
Axel Springer Verlag, Marketing Anzeigen
4
BDW, Deutscher Kommunikationsverband
4
Confederation British Industry
4
European Advertising Academy
4
Federal Trade Commission
4
IGI Global
4
Institut für Medienentwicklung und Kommunikation <Frankfurt, Main>
4
Nordic Council of Ministers
4
American Academy of Advertising
3
American Enterprise Institute for Public Policy Research
3
Axel Springer Verlag
3
Bundesstelle für Außenhandelsinformation <Köln>
3
Bundesverband Deutschen Industrie
3
Bundesverband der Deutschen Industrie
3
Cornell University / Department of Agricultural Economics
3
Deutsche Werbewissenschaftliche Gesellschaft
3
Deutscher Werberat
3
Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern
3
Institute of Practitioners in Advertising
3
International Association of Business Communicators
3
International Chamber of Commerce
3
Munich Business School
3
Peter Lang GmbH
3
Rationalisierungs-Kuratorium der Deutschen Wirtschaft
3
Reklamutredningen, Utbildningsdepartementet
3
Uni-Taschenbücher GmbH
3
United States / Congress / House / Committee on Interstate and Foreign Commerce
3
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Published in...
All
Journal of advertising research
234
International journal of advertising : the review of marketing communications
208
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of advertising
169
Journal of business research : JBR
167
Journal of marketing communications
144
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Management science : journal of the Institute for Operations Research and the Management Sciences
81
Journal of marketing
72
European journal of operational research : EJOR
71
Journal of historical research in marketing
70
European journal of marketing : EJM
66
Journal of promotion management : innovations in planning and applied research
64
Journal of marketing research : JMR
62
International journal of internet marketing and advertising : IJIMA
58
Journal of retailing and consumer services
57
Jahrbuch der Absatz- und Verbrauchsforschung
55
NBER working paper series
54
International journal of industrial organization
53
Psychology & marketing
53
Journal of current issues and research in advertising : JCIRA
51
SpringerLink / Bücher
50
Health marketing quarterly
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Journal of current issues and research in advertising
45
NBER Working Paper
45
Marketing : ZFP ; journal of research and management
42
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
42
Working paper / National Bureau of Economic Research, Inc.
41
Markenartikel : das Magazin für Markenführung
39
Journal of business ethics : JOBE
35
Young consumers : insight and ideas for responsible marketers
35
Marketing letters : a journal of research in marketing
34
Journal of global marketing
32
Advertising theory
31
CESifo working papers
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Esomar congress
30
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Source
All
ECONIS (ZBW)
12,331
USB Cologne (EcoSocSci)
1,307
EconStor
46
USB Cologne (business full texts)
30
BASE
8
OLC EcoSci
7
ArchiDok
6
RePEc
4
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1
Advertising and the public interest : selected papers from the Conference on Advertising and the Public Interest held in Washington, D.C., May 1973
Divita, S. F.
(
ed.
)
-
1974
Persistent link: https://www.econbiz.de/10000051855
Saved in:
2
Advertising and society
Brozen, Yale
(
ed.
);
Geneen, Harold S.
(
contributor
)
-
1974
Persistent link: https://www.econbiz.de/10000327963
Saved in:
3
Advertising
Cohen, Dorothy
-
1972
Persistent link: https://www.econbiz.de/10000674669
Saved in:
4
Advertising principles and problems
Dirksen, Charles J.
;
Kroeger, Arthur
-
1973
-
4. ed
Persistent link: https://www.econbiz.de/10002084898
Saved in:
5
Advertising 1972 : Hearings, Ninety-second Congress, second session, on S. 1461, to require the furnishing of documentation of claims concerning safety, performance, efficacy, char...
United States / Congress / Senate / Committee on Commerce
-
1972
Persistent link: https://www.econbiz.de/10001709328
Saved in:
6
Advertising--1973 : Hearings, Ninety-third Congress, first session, on S. 805, to establish a National Institute of Marketing and Health. February 26 and 27, 1973
United States / Congress / Senate / Committee on …
-
1973
Persistent link: https://www.econbiz.de/10001412331
Saved in:
7
Effective advertising self-regulation : a survey of current world practice and analysis of international patterns
Stridsberg, Albert B.
-
1974
Persistent link: https://www.econbiz.de/10001581624
Saved in:
8
"Health scare", excise taxes and advertising ban in the cigarette demand and supply
Bishop, John A.
;
Yoo, Jang H.
- In:
Southern economic journal
52
(
1985
)
2
,
pp. 402-411
Persistent link: https://www.econbiz.de/10001916829
Saved in:
9
A socio-economic analysis of advertising
Callahan, Francis Xavier
-
1972
Persistent link: https://www.econbiz.de/10001974896
Saved in:
10
Advertising's role in merger cases
Linder, B. J.
- In:
Journal of marketing
32
(
1968
)
4/1
,
pp. 40-44
Persistent link: https://www.econbiz.de/10002478410
Saved in:
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