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A social identity perspective on aspirational advertising : implicit threats to collective self-esteem and strategies to overcome them
Dimofte, Claudiu V.; Goodstein, Ronald Charles; … - In: Journal of consumer psychology : JCP : the official … 25 (2015) 3, pp. 416-430
Persistent link: https://www.econbiz.de/10011344198
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What's so funny about marketing? : twentieth-century cartoonist portrayals of US marketing
Jorgensen, Brian K. - In: Journal of historical research in marketing 9 (2017) 1, pp. 92-115
Persistent link: https://www.econbiz.de/10011697054
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Sex in advertising : gender differences and the role of relationship commitment
Dahl, Darren W.; Sengupta, Jaideep; Vohs, Kathleen D. - In: Journal of consumer research : JCR ; an … 36 (2009/10) 2, pp. 215-231
Persistent link: https://www.econbiz.de/10003880182