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Thought piece : a window on advertising archives

Strickland, Jeannette - In: History of retailing and consumption 6 (2020) 3, pp. 153-161

Persistent link: https://www.econbiz.de/10012549000

Advertising in Top National English Dailies : Which Newspaper is Winning The Brands?

Das, Madhusmita; Chauhan, Gajendra Singh; Poonia, Arun Kumar - 2021

media remains favourable and vibrant. Newspapers still enjoy the trust and patronage of advertising brands. The leading … page advertising trends specially the full page ad, type of placement, product category, visual and celebrity etc. The …

Persistent link: https://www.econbiz.de/10013223031

Advertising and the character of English provincial department stores : c.1880-1914

Stobart, Jon - In: History of retailing and consumption 7 (2021) 1, pp. 98-114

Persistent link: https://www.econbiz.de/10012693764

Did eighteenth-century shopkeepers use newspapers to promote their goods? : a comparison of Manchester and Norwich 1765-1805

Reed, Dinah - In: History of retailing and consumption 9 (2023) 1, pp. 19-37

Persistent link: https://www.econbiz.de/10014391869

Concepts of place in British womenswear advertising : 1880-1914

Rose, Clare - In: History of retailing and consumption 10 (2024) 1, pp. 1-20

Persistent link: https://www.econbiz.de/10015048028

Cultural values in financial services advertising : a cross-cultural study of magazine ads in the USA and Korea

Song, Young-A.; Ahn, Hongmin; Sung, Yongjun - In: The journal of services marketing 28 (2014) 5, pp. 349-360

Persistent link: https://www.econbiz.de/10010419915

Repetitive advertising in newspapers : a study of two new products

Stewart, John B. - 1964

Persistent link: https://www.econbiz.de/10002852098

Media coverage and stock returns on the London Stock Exchange, 1825-70

Turner, John D.; Ye, Qing; Walker, Clive B. - 2016

News media plays an important role in modern financial markets. In this paper, we analyse the role played by the news media in an historical financial market. Using The Times's coverage of companies listed on the London stock market between 1825 and 1870, we examine the determinants of media...

Persistent link: https://www.econbiz.de/10011458919

Victorian advertisements

Vries, Leonard de - 1968

Persistent link: https://www.econbiz.de/10000658405

Humor and cultural values in print advertising : a cross-cultural study

Hatzithomas, Leonidas; Zotos, Yorgos; Boutsouki, Christina - In: International marketing review 28 (2011) 1, pp. 57-80

Persistent link: https://www.econbiz.de/10009008195

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