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~subject:"Werbung"
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Werbung
Statistik
19,769
Advertising
9,716
Applied statistics
5,203
Theorie
4,783
Theory
4,713
Statistical theory
4,585
Statistische Methodenlehre
4,585
Werbewirkung
3,754
Advertising effects
3,700
Deutschland
3,617
Konsumentenverhalten
2,857
Consumer behaviour
2,851
Planung
2,686
USA
1,807
Online-Marketing
1,767
Internet marketing
1,761
Germany
1,590
United States
1,519
Wirtschaft
1,232
Zeitschrift
1,199
Schätztheorie
1,151
Estimation theory
1,141
Statistische Methode
1,034
Statistical method
1,009
Deutschland <Bundesrepublik>
989
Marketing
843
Zeitreihenanalyse
754
Markenführung
726
Welt
726
Brand management
722
World
719
Marketingmanagement
648
advertising
641
Marketing management
626
Wirtschaftsstatistik
570
Vereinigte Staaten
566
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554
Großbritannien
553
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552
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1,906
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7,553
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6,099
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127
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1
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1
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23
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9,591
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2,177
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1,908
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63
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25
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18
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10
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10
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9
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6
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6
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6
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4
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3
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2
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Author
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Kaiser, Harry M.
60
Eisend, Martin
48
Pelsmacker, Patrick de
37
Taylor, Charles Raymond
37
Anderson, Simon P.
29
Nickel, Volker
29
Pflaum, Dieter
29
Kind, Hans Jarle
28
Gierl, Heribert
26
Rosengren, Sara
26
Saffer, Henry
26
Septianto, Felix
26
Okazaki, Shintaro
25
Bruhn, Manfred
24
Hundhausen, Carl
24
Pepels, Werner
24
Sethi, Suresh
24
Zaccour, Georges
24
Dahlén, Micael
23
Diehl, Sandra
23
Esch, Franz-Rudolf
23
Schweiger, Günter
22
Stafford, Marla Royne
22
Yoon, Sukki
22
Kinnucan, Henry W.
21
Huh, Jisu
20
Mueller, Barbara
20
Wilbur, Kenneth C.
20
Yoon, Hye Jin
20
Silk, Alvin J.
19
Ford, John B.
18
Schlosser, Rainer
18
Terlutter, Ralf
18
Campbell, Colin L.
17
Carlson, Les
17
Dens, Nathalie
17
Jullien, Bruno
17
Kloss, Ingomar
17
Nilssen, Tore
17
Prasad, Ashutosh
17
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All
National Bureau of Economic Research
55
Springer Fachmedien Wiesbaden
35
Zentralausschuss der Werbewirtschaft
21
Axel-Springer-Verlag
11
American Marketing Association
10
European Society for Opinion and Marketing Research
8
IP Deutschland GmbH <Köln>
8
RWI - Leibniz-Institut für Wirtschaftsforschung
7
Zentralverband der Deutschen Werbewirtschaft
7
Bundesstelle für Aussenhandelsinformation
6
Zentralausschuss der Werbewirtschaft e. V.
5
Österreichische Werbewissenschaftliche Gesellschaft
5
Advertising Research Foundation
4
Axel Springer Verlag, Marketing Anzeigen
4
BDW, Deutscher Kommunikationsverband
4
Confederation British Industry
4
European Advertising Academy
4
Federal Trade Commission
4
IGI Global
4
Institut für Medienentwicklung und Kommunikation <Frankfurt, Main>
4
Nordic Council of Ministers
4
American Academy of Advertising
3
American Enterprise Institute for Public Policy Research
3
Axel Springer Verlag
3
Bundesstelle für Außenhandelsinformation <Köln>
3
Bundesverband Deutschen Industrie
3
Bundesverband der Deutschen Industrie
3
Cornell University / Department of Agricultural Economics
3
Deutsche Werbewissenschaftliche Gesellschaft
3
Deutscher Werberat
3
Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern
3
Institute of Practitioners in Advertising
3
International Association of Business Communicators
3
International Chamber of Commerce
3
Munich Business School
3
Peter Lang GmbH
3
Rationalisierungs-Kuratorium der Deutschen Wirtschaft
3
Reklamutredningen, Utbildningsdepartementet
3
Uni-Taschenbücher GmbH
3
United States / Congress / House / Committee on Interstate and Foreign Commerce
3
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All
Journal of advertising research
234
International journal of advertising : the review of marketing communications
208
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising
177
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of business research : JBR
167
Journal of marketing communications
144
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Management science : journal of the Institute for Operations Research and the Management Sciences
81
Journal of marketing
74
European journal of operational research : EJOR
70
Journal of historical research in marketing
70
European journal of marketing : EJM
66
Journal of promotion management : innovations in planning and applied research
64
Journal of marketing research : JMR
62
International journal of internet marketing and advertising : IJIMA
58
Journal of retailing and consumer services
57
Jahrbuch der Absatz- und Verbrauchsforschung
55
NBER working paper series
55
International journal of industrial organization
53
Psychology & marketing
53
Journal of current issues and research in advertising : JCIRA
51
SpringerLink / Bücher
50
Health marketing quarterly
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Journal of current issues and research in advertising
45
NBER Working Paper
45
Marketing : ZFP ; journal of research and management
42
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
42
Working paper / National Bureau of Economic Research, Inc.
41
Markenartikel : das Magazin für Markenführung
39
Journal of business ethics : JOBE
35
Young consumers : insight and ideas for responsible marketers
35
Marketing letters : a journal of research in marketing
34
Journal of global marketing
32
Advertising theory
31
CESifo working papers
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Esomar congress
30
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Source
All
ECONIS (ZBW)
12,373
USB Cologne (EcoSocSci)
1,307
EconStor
46
USB Cologne (business full texts)
30
BASE
8
OLC EcoSci
7
ArchiDok
6
RePEc
4
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1
Fachzeitschriften-Mediaplanung. Die Praxis der Mediaplanung im Industrie-Unternehmen
Merbold, Claus
-
1983
Persistent link: https://www.econbiz.de/10000559606
Saved in:
2
Planvolle
Werbung
; T. 2
Maecker, Eugen Johannes
-
1958
Persistent link: https://www.econbiz.de/10000521286
Saved in:
3
Planvolle
Werbung
: ein Handbuch für die Werbepraxis ; Teil 1/ Eugen Johannes Maecker
Maecker, Eugen Johannes
-
1953
-
2. Aufl
Persistent link: https://www.econbiz.de/10000521287
Saved in:
4
Computers in Advertising : papers presented at the computer seminar arranged by the institute of practitioners in Advertising at the Hotel Metropole, Brighton ; 15-17 November 1965
Rogers, Nigel
-
1966
Persistent link: https://www.econbiz.de/10000674762
Saved in:
5
Absatzwerbung
Behrens, Karl Christian
-
1963
Persistent link: https://www.econbiz.de/10000035717
Saved in:
6
Praxis der optimalen Werbebudgetierung
Schubert, Klaus F.
-
1976
Persistent link: https://www.econbiz.de/10000049843
Saved in:
7
Absatzwerbung
Behrens, Karl Christian
-
1976
-
2., überarb. u. erw. Aufl
Persistent link: https://www.econbiz.de/10000049923
Saved in:
8
Can advertising and media planning be improved by the use single-source data?
Minter, Christopher
- In:
Esomar congress
(
1970
),
pp. 417-447
Persistent link: https://www.econbiz.de/10003633546
Saved in:
9
Die Messung des Konkurrenzdrucks von Werbekampagnen
Müller-Veeh, Dieter
- In:
Esomar congress
(
1970
),
pp. 373-416
Persistent link: https://www.econbiz.de/10003637163
Saved in:
10
Operational research applied to media planning : Seminary, 19/21 October 196?
1967
Persistent link: https://www.econbiz.de/10003645350
Saved in:
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