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Werbeforschung
Zurstiege, Guido - 2007
Wirtschaft (Konsum) und Medien sind auf Werbung angewiesen - wie auch umgekehrt. Daher bedarf Werbung intensiver als bisher der kommunikationswissenschaftlichen Forschung, so das Plädoyer des nunmehr in Wien lehrenden Kommunikationswissenschaftlers. In dieser Einführung behandelt er darüber...
Persistent link: https://www.econbiz.de/10003400825
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Web advertising : new forms of communication on the Internet
Janoschka, Anja - 2004
Persistent link: https://www.econbiz.de/10002346635
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Advertising and new media
Bassary, Joseph - In: The advertising handbook, (pp. 174-186). 2009
Persistent link: https://www.econbiz.de/10003851915
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Issues in on-line advertising and competition policy : a two-sided market perspective
Calvano, Emilio; Jullien, Bruno - 2011
Persistent link: https://www.econbiz.de/10011337910
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Managing the advertising activities in the system of integrated brand promotion of an enterprise
Vdovichena, O. G; Vdovichen, A. A.; Chychun, V. A - In: European research studies 21 (2018) 2, pp. 124-136
Persistent link: https://www.econbiz.de/10012221359
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Tracking back-talk in consumer-generated advertising : an analysis of two interpretative approaches
Campbell, Colin; Pitt, Leyland F.; Parent, Michael; … - In: Journal of advertising research 51 (2011) 1, pp. 224-238
Persistent link: https://www.econbiz.de/10009127057
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Building dynamic capabilities in large global advertising agency networks : managing the shift from mass communication to digital interactivity
Suheimat, Wisam; Prætorius, Thim; Vang, Jan - In: International journal of foresight and innovation … 13 (2018) 1/2, pp. 88-113
Persistent link: https://www.econbiz.de/10011886962
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Dealing with intrusive ads : a study of which functionalities help consumers feel agency
Riedel, Aimee S.; Weeks, Clinton S.; Beatson, Amanda T. - In: International journal of advertising : the review of … 43 (2024) 2, pp. 361-387
Persistent link: https://www.econbiz.de/10014550823
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Navigating a paradigm shift : technology and user acceptance of big data and artificial intelligence among advertising and marketing practitioners
Iyer, Pooja; Bright, Laura F. - In: Journal of business research : JBR 180 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10014556465