//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Wie "erlernt" der Konsument ei...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbung
Advertising
9,788
Verbraucher
5,489
Werbewirkung
3,797
Advertising effects
3,741
Konsumentenverhalten
3,539
Consumer behaviour
3,529
Theorie
1,990
Theory
1,933
Online-Marketing
1,803
Internet marketing
1,794
Deutschland
1,492
Consumers
1,236
Wirtschaftliches Verhalten
1,234
USA
1,211
Vereinigte Staaten
1,004
Marketing
984
United States
953
Markenführung
773
Brand management
769
Marktforschung
735
Marketingmanagement
714
Germany
703
Marketing management
693
advertising
648
Social Web
584
Social web
583
Markenartikel
573
Preismanagement
508
Pricing strategy
505
Markenimage
471
Wettbewerb
459
Brand image
455
Verbraucherverhalten
444
Brand
380
Zielgruppe
367
Großbritannien
355
Target group
349
Spieltheorie
336
Competition
327
more ...
less ...
Online availability
All
Undetermined
3,316
Free
1,929
Type of publication
All
Article
7,614
Book / Working Paper
6,110
Journal
128
Database
1
Other
1
Type of publication (narrower categories)
All
Article in journal
5,553
Aufsatz in Zeitschrift
5,553
Graue Literatur
812
Non-commercial literature
812
Aufsatz im Buch
713
Book section
713
Working Paper
653
Arbeitspapier
617
Hochschulschrift
406
Collection of articles of several authors
218
Sammelwerk
218
Thesis
210
Konferenzschrift
147
Aufsatzsammlung
131
Lehrbuch
116
Textbook
99
Dissertation u.a. Prüfungsschriften
97
Bibliografie enthalten
74
Bibliography included
74
Conference paper
55
Konferenzbeitrag
55
Conference proceedings
51
Case study
50
Fallstudie
50
Wörterbuch
47
Ratgeber
36
Reprint
32
Guidebook
30
Bibliographie
29
Collection of articles written by one author
28
Sammlung
28
Handbook
23
Handbuch
23
Enzyklopädie
22
Amtsdruckschrift
19
Bibliografie
19
Government document
19
Nachschlagewerk
19
Reference book
19
Glossar enthalten
17
more ...
less ...
Language
All
English
9,660
German
2,181
Undetermined
1,908
French
63
Russian
25
Swedish
18
Italian
10
Dutch
10
Polish
9
Danish
6
Finnish
6
Spanish
6
Portuguese
4
Norwegian
3
Bulgarian
2
Croatian
2
Hungarian
2
Afrikaans
1
Arabic
1
Czech
1
Multiple languages
1
Romanian
1
Serbian
1
Turkish
1
Ukrainian
1
Chinese
1
more ...
less ...
Author
All
Kaiser, Harry M.
60
Eisend, Martin
48
Pelsmacker, Patrick de
37
Taylor, Charles Raymond
37
Anderson, Simon P.
29
Nickel, Volker
29
Kind, Hans Jarle
28
Pflaum, Dieter
28
Gierl, Heribert
27
Septianto, Felix
27
Rosengren, Sara
26
Saffer, Henry
26
Hundhausen, Carl
25
Okazaki, Shintaro
25
Bruhn, Manfred
24
Pepels, Werner
24
Sethi, Suresh
24
Zaccour, Georges
24
Dahlén, Micael
23
Diehl, Sandra
23
Esch, Franz-Rudolf
23
Schweiger, Günter
22
Stafford, Marla Royne
22
Yoon, Sukki
22
Kinnucan, Henry W.
21
Huh, Jisu
20
Mueller, Barbara
20
Wilbur, Kenneth C.
20
Yoon, Hye Jin
20
Silk, Alvin J.
19
Ford, John B.
18
Schlosser, Rainer
18
Terlutter, Ralf
18
Campbell, Colin L.
17
Carlson, Les
17
Dens, Nathalie
17
Jullien, Bruno
17
Kloss, Ingomar
17
Nilssen, Tore
17
Prasad, Ashutosh
17
more ...
less ...
Institution
All
National Bureau of Economic Research
54
Springer Fachmedien Wiesbaden
35
Zentralausschuss der Werbewirtschaft
21
Axel-Springer-Verlag
11
American Marketing Association
10
European Society for Opinion and Marketing Research
8
IP Deutschland GmbH <Köln>
8
RWI - Leibniz-Institut für Wirtschaftsforschung
7
Zentralverband der Deutschen Werbewirtschaft
7
Bundesstelle für Aussenhandelsinformation
6
Zentralausschuss der Werbewirtschaft e. V.
5
Österreichische Werbewissenschaftliche Gesellschaft
5
Advertising Research Foundation
4
Axel Springer Verlag, Marketing Anzeigen
4
BDW, Deutscher Kommunikationsverband
4
Confederation British Industry
4
European Advertising Academy
4
Federal Trade Commission
4
IGI Global
4
Institut für Medienentwicklung und Kommunikation <Frankfurt, Main>
4
Nordic Council of Ministers
4
American Academy of Advertising
3
American Enterprise Institute for Public Policy Research
3
Axel Springer Verlag
3
Bundesstelle für Außenhandelsinformation <Köln>
3
Bundesverband Deutschen Industrie
3
Bundesverband der Deutschen Industrie
3
Cornell University / Department of Agricultural Economics
3
Deutsche Werbewissenschaftliche Gesellschaft
3
Deutscher Werberat
3
Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern
3
Institute of Practitioners in Advertising
3
International Association of Business Communicators
3
International Chamber of Commerce
3
Munich Business School
3
Peter Lang GmbH
3
Rationalisierungs-Kuratorium der Deutschen Wirtschaft
3
Reklamutredningen, Utbildningsdepartementet
3
Uni-Taschenbücher GmbH
3
United States / Congress / House / Committee on Interstate and Foreign Commerce
3
more ...
less ...
Published in...
All
Journal of advertising research
234
International journal of advertising : the review of marketing communications
210
Journal of advertising
185
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of business research : JBR
167
Journal of marketing communications
146
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Management science : journal of the Institute for Operations Research and the Management Sciences
81
Journal of marketing
74
European journal of operational research : EJOR
73
Journal of historical research in marketing
70
European journal of marketing : EJM
66
Journal of promotion management : innovations in planning and applied research
66
Journal of marketing research : JMR
62
International journal of internet marketing and advertising : IJIMA
60
Journal of retailing and consumer services
57
Jahrbuch der Absatz- und Verbrauchsforschung
55
NBER working paper series
54
International journal of industrial organization
53
Psychology & marketing
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of current issues and research in advertising : JCIRA
51
SpringerLink / Bücher
50
Health marketing quarterly
49
Journal of current issues and research in advertising
45
NBER Working Paper
45
Marketing : ZFP ; journal of research and management
42
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
42
Working paper / National Bureau of Economic Research, Inc.
41
Markenartikel : das Magazin für Markenführung
39
Young consumers : insight and ideas for responsible marketers
37
Journal of business ethics : JOBE
35
Marketing letters : a journal of research in marketing
34
Journal of global marketing
33
Advertising theory
31
CESifo working papers
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Esomar congress
30
more ...
less ...
Source
All
ECONIS (ZBW)
12,446
USB Cologne (EcoSocSci)
1,307
EconStor
46
USB Cologne (business full texts)
30
BASE
8
OLC EcoSci
7
ArchiDok
6
RePEc
4
more ...
less ...
Showing
1
-
10
of
13,854
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Advertising, consumer behavior, and market imperfections : a review
Comanor, William S.
-
1977
Persistent link: https://www.econbiz.de/10000626964
Saved in:
2
The role of affect in consumer behavior : emerging theories and applications
Peterson, Robert A.
(
ed.
);
Hoyer, Wayne D.
(
contributor
); …
-
1986
Persistent link: https://www.econbiz.de/10000696835
Saved in:
3
Information und Motivation in der Konsumwerbung
Sacherl, Karl
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
18
(
1966
)
4/5
,
pp. 339-349
Persistent link: https://www.econbiz.de/10003667356
Saved in:
4
Passenger preferences and airliens' advertising
Holstius, Karin
-
1984
Persistent link: https://www.econbiz.de/10003580446
Saved in:
5
Attitudes and consumer behaviour
Hansen, Flemming
- In:
European marketing research review
2
(
1967
)
2
,
pp. 31-47
Persistent link: https://www.econbiz.de/10003570435
Saved in:
6
Advertising, competition and consumer behavior : public policy and the market
Fulop, Christina
-
1981
Persistent link: https://www.econbiz.de/10003555085
Saved in:
7
Measures of brand attitude : are cognitive structure approaches really needed?
Gresham, Larry G.
;
Bush, Alan J
;
Davis, Robert A.
- In:
Journal of business research : JBR
12
(
1984
)
3
,
pp. 353-361
Persistent link: https://www.econbiz.de/10003506613
Saved in:
8
Interbrand choice, media mix and market performance
Porter, Michael E.
- In:
The American economic review
66
(
1976
)
2
,
pp. 398-406
Persistent link: https://www.econbiz.de/10003653306
Saved in:
9
Kaufmotive : neue Weistellung für
Werbung
und Kundenpflege
Martineau, Pierre
-
1959
Persistent link: https://www.econbiz.de/10003627109
Saved in:
10
Ökonomische Beurteilung der vergleichenden
Werbung
: Karl-Klaus Pullig
Pullig, Karl Klaus
-
1970
Persistent link: https://www.econbiz.de/10002294271
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->