The effect of advertising on cigarette demand has been widely studied. Yet the demand-advertising nexus is not ….S. cigarette demand is inelastic, the income effects are mixed, advertising elasticities are relatively small, post-MSA advertising … effects of the Master Settlement Agreement, and studying the dynamic effects of advertising and smoking. Findings show that U …

This paper presents a synthesis of cigarette advertising elasticities from econometric studies for the U.S. (25 studies … random-effects associated with the underlying data-generating process. Elasticity values are categorized according to the … effects, the meta-analysis indicates that advertising elasticities are very small and not statistically significant regardless …

advertisements for menthol cigarettes on cigarette demand. Unlike previous research on cigarette advertising and demand, we use … to control for individual heterogeneity that influences both advertising exposure and cigarette demand. We exploit quasi … advertising effects on multiple margins of cigarette demand. Our empirical results do not provide any evidence that menthol …

advertisements for menthol cigarettes on cigarette demand. Unlike previous research on cigarette advertising and demand, we use … to control for individual heterogeneity that influences both advertising exposure and cigarette demand. We exploit quasi … advertising effects on multiple margins of cigarette demand. Our empirical results do not provide any evidence that menthol …