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Why is social network site advertising ineffective? : seeking answers using a holistic theoretical framework, multi-platform approach
Korgaonkar, Pradeep; Becerra, Enrique; Londoño, Juan Carlos - In: Journal of promotion management : innovations in … 30 (2024) 2, pp. 157-186
Persistent link: https://www.econbiz.de/10014447593
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Funny, scary, dead : negative depictions of male homosexuality in American advertising
Branchik, Blaine J.; O'Leary, Kathleen Bay - In: Journal of historical research in marketing 8 (2016) 4, pp. 524-544
Persistent link: https://www.econbiz.de/10011643943
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Viral advertising : a field experiment on viral intentions and purchase intentions
Petrescu, Maria; Korgaonkar, Pradeep; Gironda, John - In: Journal of internet commerce 14 (2015) 3, pp. 384-405
Persistent link: https://www.econbiz.de/10011432438
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Hispanic-Americans, mobile advertising and mobile services
Korgaonkar, Pradeep; Petrescu, Maria; Karson, Eric - In: Journal of promotion management : JPM 21 (2015) 1, pp. 107-125
Persistent link: https://www.econbiz.de/10011304627
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Hispanics and viral advertising
Korgaonkar, Pradeep; Petrescu, Maria; Gironda, John - In: Journal of retailing and consumer services 32 (2016), pp. 46-59
Persistent link: https://www.econbiz.de/10011556612