//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Consumer behaviour and marketi...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbung
Konsumentenverhalten
79,695
Consumer behaviour
79,677
Marketingmanagement
16,675
Marketing management
16,228
Theorie
12,705
Theory
12,667
Beziehungsmarketing
11,303
Relationship marketing
11,285
Marketing
9,788
Markenführung
9,154
Brand management
9,148
Deutschland
8,429
Germany
7,376
Markenimage
7,214
Brand image
7,067
USA
6,048
Online-Marketing
6,035
Internet marketing
5,905
Online retailing
5,822
Online-Handel
5,822
Kundenzufriedenheit
5,783
Customer satisfaction
5,778
United States
5,775
Social Web
5,593
Social web
5,593
Electronic Commerce
5,431
Markenartikel
4,966
Brand
4,792
Einzelhandel
4,645
Dienstleistungsqualität
4,493
Service quality
4,493
Retail trade
4,432
E-commerce
4,307
Werbewirkung
4,132
Advertising effects
4,038
Verbraucherverhalten
3,923
Advertising
3,671
Experiment
3,414
Emotion
3,282
more ...
less ...
Online availability
All
Undetermined
1,587
Free
580
Type of publication
All
Article
2,421
Book / Working Paper
1,898
Journal
29
Type of publication (narrower categories)
All
Article in journal
2,275
Aufsatz in Zeitschrift
2,275
Graue Literatur
191
Non-commercial literature
191
Hochschulschrift
161
Aufsatz im Buch
137
Book section
137
Arbeitspapier
118
Working Paper
118
Thesis
103
Collection of articles of several authors
100
Sammelwerk
100
Lehrbuch
78
Aufsatzsammlung
71
Textbook
65
Konferenzschrift
62
Bibliografie enthalten
44
Bibliography included
44
Dissertation u.a. Prüfungsschriften
43
Conference proceedings
24
Bibliographie
21
Case study
21
Fallstudie
21
Wörterbuch
21
Conference paper
15
Konferenzbeitrag
15
Handbook
13
Handbuch
13
Ratgeber
13
Guidebook
11
Glossar enthalten
10
Glossary included
10
Bibliografie
9
Einführung
9
Nachschlagewerk
9
Reference book
9
Collection of articles written by one author
8
Sammlung
8
Market information
7
Marktinformation
7
more ...
less ...
Language
All
English
3,591
German
695
Undetermined
56
French
9
Russian
6
Polish
3
Swedish
2
Arabic
1
Bulgarian
1
Multiple languages
1
Norwegian
1
Portuguese
1
more ...
less ...
Author
All
Bruhn, Manfred
20
Septianto, Felix
20
Eisend, Martin
19
Kaiser, Harry M.
19
Esch, Franz-Rudolf
17
Pelsmacker, Patrick de
17
Diehl, Sandra
15
Gierl, Heribert
14
Schweiger, Günter
14
Dahlén, Micael
12
Pepels, Werner
12
Taylor, Charles Raymond
12
Dens, Nathalie
11
Kloss, Ingomar
11
Rosengren, Sara
11
Schrattenecker, Gertraud
11
Wu, Linwan
11
Yoon, Sukki
11
Mooij, Marieke K. de
10
Nickel, Volker
10
Boerman, Sophie C.
9
Chan, Kara
9
Evans, Nathaniel J.
9
Ghose, Anindya
9
Percy, Larry
9
Pflaum, Dieter
9
Sahni, Navdeep S.
9
Terlutter, Ralf
9
Torres, Ivonne M.
9
Yoon, Hye Jin
9
Bellman, Steven
8
Dodoo, Naa Amponsah
8
Hackley, Christopher E.
8
Hudders, Liselot
8
Kroeber-Riel, Werner
8
Mueller, Barbara
8
Shin, Jiwoong
8
Stafford, Marla Royne
8
Thaichon, Park
8
Zúñiga, Miguel Ángel
8
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
22
Axel-Springer-Verlag
8
National Bureau of Economic Research
8
American Marketing Association
6
IP Deutschland GmbH <Köln>
5
Zentralausschuss der Werbewirtschaft
4
Zentralverband der Deutschen Werbewirtschaft
4
Cornell University / Department of Agricultural Economics
3
European Advertising Academy
3
Uni-Taschenbücher GmbH
3
Österreichische Werbewissenschaftliche Gesellschaft
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
2
Deutsche Werbewissenschaftliche Gesellschaft
2
Duncker & Humblot
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Fördergesellschaft Marketing an der Universität Augsburg
2
IGI Global
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Springer Gabler <Firma>
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising Research Foundation
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Advertising and Consumer Psychology Conference <4, 1985, Chicago, Ill.>
1
Agfa-Aktiengesellschaft
1
American Academy of Advertising
1
American association of Advertising Agencies
1
Art Directors Club <New York, N.Y.>
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Bayerische Akademie für Werbung und Marketing
1
Berliner Kommunikations-Forum
1
Boston College / Department of Economics
1
Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
Campus Verlag
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
123
Journal of marketing communications
102
Journal of business research : JBR
99
Journal of advertising research
72
International journal of advertising : the quarterly review of marketing communications
71
Journal of promotion management : innovations in planning and applied research
50
International journal of internet marketing and advertising : IJIMA
47
Journal of promotion management : JPM
46
Journal of advertising
42
SpringerLink / Bücher
42
Journal of retailing and consumer services
40
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
40
Journal of advertising : official publication of the American Academy of Advertising
39
Psychology & marketing
37
European journal of marketing : EJM
28
Journal of current issues and research in advertising : JCIRA
24
Health marketing quarterly
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Journal of consumer research : JCR ; an interdisciplinary bimonthly
20
Marketing letters : a journal of research in marketing
20
Journal of international consumer marketing
19
Journal of marketing
19
Journal of marketing research : JMR
19
Asia Pacific journal of marketing and logistics
18
Journal of global marketing
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
International journal of consumer studies
17
Journal of current issues and research in advertising
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
The journal of consumer marketing
17
Journal of business ethics : JOBE
16
Marketing : ZFP ; journal of research and management
16
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Marketing intelligence & planning
15
Journal of historical research in marketing
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
European journal of marketing
13
Research
13
Young consumers : insight and ideas for responsible marketers
13
Journal of Islamic marketing : JIMA
12
more ...
less ...
Source
All
ECONIS (ZBW)
3,763
USB Cologne (EcoSocSci)
583
USB Cologne (business full texts)
2
Showing
1
-
10
of
4,348
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Emotionen im Marketing : neuroökonomische Erkenntnisse
Sigg, Barbara
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003851450
Saved in:
2
Portfolio-Werbung : eine Technik zur Stärkung von Dachmarken in komplexen Markenarchitekturen
Goertz, Susanne
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003438704
Saved in:
3
Wirkung integrierter Kommunikation : ein verhaltenswissenschaftlicher Ansatz für die Werbung
Esch, Franz-Rudolf
-
1998
Persistent link: https://www.econbiz.de/10008729634
Saved in:
4
Moderne Marketing-Kommunikation : System - Prozess - Management
Tropp, Jörg
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008856517
Saved in:
5
Vermittlung emotionaler Erlebniswerte : eine
Marketingstrategie
für gesättigte Märkte
Konert, Franz-Josef
-
1986
Persistent link: https://www.econbiz.de/10011967103
Saved in:
6
Portfolio-Werbung : Eine Technik zur Stärkung von Dachmarken in komplexen Markenarchitekturen
Goertz, Susanne
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515512
Saved in:
7
Wirkung integrierter Kommunikation : Ein verhaltenswissenschaftlicher Ansatz für die Werbung
Esch, Franz-Rudolf
-
2011
-
5., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10013515938
Saved in:
8
Konsumentenverhalten und Marketing : Grundlagen für Strategien und Maßnahmen
Balderjahn, Ingo
;
Scholderer, Joachim
-
2007
Persistent link: https://www.econbiz.de/10003400757
Saved in:
9
Intelligente Werbung, exzellentes Marketing : ein praktischer Leitfaden zu Kundenpsychologie und Neuromarketing, Prozessen und Partnermanagement
Zich, Christian
-
2012
Persistent link: https://www.econbiz.de/10009513366
Saved in:
10
Moderne Marketing-Kommunikation : System - Prozess - Management
Tropp, Jörg
-
2014
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10014007180
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->