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The commercialization of American culture : new advertising, control, and democracy
McAllister, Matthew P. - 1996
Persistent link: https://www.econbiz.de/10000547314
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Practice prize report : the 2016 ISMS Gary Lilien Practice Prize Competition
Roberts, John H. - In: Marketing science : the marketing journal of the … 37 (2018) 5, pp. 685-687
Persistent link: https://www.econbiz.de/10011951147
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Werbung in Grenzen : Report über Werbekontrolle in Deutschland
Nickel, Volker - 1994 - 11., überarb. Aufl.
Persistent link: https://www.econbiz.de/10004244689
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Die freiwillige Selbstkontrolle der Werbung : Rechtstatsachen, Rechtsvergleichung, internationale Bestrebungen
Brandmair, Lothar - 1978
Persistent link: https://www.econbiz.de/10000063442
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A new price-advertising-interaction model : theory, empir. evidence and managerial implications
Simon, Hermann; Kucher, Eckhard - 1987
Persistent link: https://www.econbiz.de/10000730030
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Die Zielgruppenbestimmung als Grundlage der Absatzwerbung der Handelsbetriebe
Weimer, Harry - 1986
Persistent link: https://www.econbiz.de/10000730564
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Problems in marketing
Brown, Milton P.; Cardozo, Richard N.; Cunningham, Scott M. - 1968 - 4. ed
Persistent link: https://www.econbiz.de/10000554491
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Management perspectives in marketing
Boone, Louis E.; Boone, Louis Eugene - 1972
Persistent link: https://www.econbiz.de/10000555933
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Marketing in the Soviet Union
Greer, Thomas V. - 1973
Persistent link: https://www.econbiz.de/10000556856
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Marketing. Basic concepts and decisions
Pride, William M.; Ferrell, O. C. - 1977
Persistent link: https://www.econbiz.de/10000558157