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Werbung
Consumer behaviour
79,884
Konsumentenverhalten
79,769
Strategisches Management
40,258
Strategic management
32,946
Marketing
31,411
Theorie
16,871
Theory
16,769
Deutschland
11,473
Relationship marketing
11,122
Beziehungsmarketing
11,117
Germany
9,913
Brand management
9,066
Markenführung
9,059
USA
8,251
United States
7,727
Marketingmanagement
7,595
Markenimage
7,130
Marketing management
7,041
Brand image
6,971
Electronic Commerce
5,897
Online-Handel
5,885
Online retailing
5,884
Customer satisfaction
5,819
Kundenzufriedenheit
5,782
Online-Marketing
5,703
Social Web
5,579
Social web
5,576
Internet marketing
5,568
Markenartikel
4,998
Einzelhandel
4,916
Brand
4,812
E-commerce
4,661
Retail trade
4,642
Service quality
4,541
Dienstleistungsqualität
4,518
Innovation
4,097
Werbewirkung
3,999
Verbraucherverhalten
3,923
Unternehmenserfolg
3,910
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Undetermined
1,577
Free
604
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Article
2,390
Book / Working Paper
2,040
Journal
45
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Article in journal
2,256
Aufsatz in Zeitschrift
2,256
Graue Literatur
196
Non-commercial literature
196
Hochschulschrift
159
Working Paper
131
Arbeitspapier
129
Aufsatz im Buch
117
Book section
117
Collection of articles of several authors
107
Sammelwerk
107
Thesis
100
Aufsatzsammlung
74
Konferenzschrift
74
Lehrbuch
73
Textbook
60
Dissertation u.a. Prüfungsschriften
47
Bibliografie enthalten
41
Bibliography included
41
Conference proceedings
29
Wörterbuch
29
Bibliographie
21
Case study
21
Fallstudie
21
Ratgeber
21
Guidebook
18
Conference paper
17
Konferenzbeitrag
17
Nachschlagewerk
17
Reference book
17
Handbook
15
Handbuch
15
Collection of articles written by one author
10
Sammlung
10
Bibliografie
9
Einführung
9
Enzyklopädie
8
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8
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7
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7
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English
3,624
German
762
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85
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11
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10
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3
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3
Arabic
1
Bulgarian
1
Hungarian
1
Italian
1
Multiple languages
1
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1
Portuguese
1
Spanish
1
Ukrainian
1
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Author
All
Septianto, Felix
20
Bruhn, Manfred
18
Eisend, Martin
17
Pepels, Werner
17
Esch, Franz-Rudolf
16
Diehl, Sandra
15
Gierl, Heribert
14
Pelsmacker, Patrick de
14
Schweiger, Günter
14
Dahlén, Micael
12
Taylor, Charles Raymond
12
Kloss, Ingomar
11
Koschnick, Wolfgang J.
11
Schrattenecker, Gertraud
11
Wu, Linwan
11
Yoon, Sukki
11
Dens, Nathalie
10
Mooij, Marieke K. de
10
Nickel, Volker
10
Rosengren, Sara
10
Boerman, Sophie C.
9
Chan, Kara
9
Evans, Nathaniel J.
9
Ghose, Anindya
9
Mueller, Barbara
9
Pflaum, Dieter
9
Sahni, Navdeep S.
9
Terlutter, Ralf
9
Torres, Ivonne M.
9
Belch, George E.
8
Bellman, Steven
8
Clow, Kenneth E.
8
Dodoo, Naa Amponsah
8
Hudders, Liselot
8
Kroeber-Riel, Werner
8
Percy, Larry
8
Shin, Jiwoong
8
Stafford, Marla Royne
8
Thaichon, Park
8
Wheeler, Alina
8
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Institution
All
Springer Fachmedien Wiesbaden
22
National Bureau of Economic Research
10
Axel-Springer-Verlag
8
American Marketing Association
7
IP Deutschland GmbH <Köln>
5
Zentralausschuss der Werbewirtschaft
4
Zentralverband der Deutschen Werbewirtschaft
4
Österreichische Werbewissenschaftliche Gesellschaft
4
International Association of Business Communicators
3
Uni-Taschenbücher GmbH
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Advertising Research Foundation
2
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
2
Deutsche Werbewissenschaftliche Gesellschaft
2
Duncker & Humblot
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Fördergesellschaft Marketing an der Universität Augsburg
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
NetLibrary, Inc
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Springer Gabler <Firma>
2
Symposium Industrielle Kommunikation <1977, Darmstadt>
2
Technische Universität Braunschweig
2
epubli GmbH
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Advertising and Consumer Psychology Conference <4, 1985, Chicago, Ill.>
1
Agfa-Aktiengesellschaft
1
Akademie für Naturschutz und Landschaftspflege
1
American Academy of Advertising
1
American association of Advertising Agencies
1
Art Directors Club <New York, N.Y.>
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Axel Springer Verlag, Marketing Anzeigen
1
Bayerische Akademie für Werbung und Marketing
1
Berliner Kommunikations-Forum
1
Berufsverband Deutscher Markt- und Sozialforscher
1
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Published in...
All
International journal of advertising : the review of marketing communications
124
Journal of business research : JBR
101
Journal of marketing communications
95
International journal of advertising : the quarterly review of marketing communications
72
Journal of advertising research
71
Journal of promotion management : innovations in planning and applied research
51
International journal of internet marketing and advertising : IJIMA
48
Journal of advertising
42
Journal of promotion management : JPM
42
SpringerLink / Bücher
42
Journal of retailing and consumer services
38
Psychology & marketing
36
Journal of advertising : official publication of the American Academy of Advertising
35
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
European journal of marketing : EJM
28
Journal of current issues and research in advertising : JCIRA
26
Journal of historical research in marketing
24
Health marketing quarterly
23
Management science : journal of the Institute for Operations Research and the Management Sciences
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of international consumer marketing
19
Journal of marketing
19
Marketing letters : a journal of research in marketing
19
Asia Pacific journal of marketing and logistics
18
Journal of current issues and research in advertising
18
Journal of marketing research : JMR
18
International journal of consumer studies
17
Journal of business ethics : JOBE
17
The journal of consumer marketing
17
Marketing : ZFP ; journal of research and management
16
Journal of global marketing
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Marketing intelligence & planning
14
Young consumers : insight and ideas for responsible marketers
14
European journal of marketing
13
Research
13
Journal of Islamic marketing : JIMA
12
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Source
All
ECONIS (ZBW)
3,795
USB Cologne (EcoSocSci)
656
USB Cologne (business full texts)
9
EconStor
7
BASE
3
RePEc
3
OLC EcoSci
2
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1
Qualitäts- und Werbestrategien bei Qualitätsunsicherheit der Konsumenten
Ringbeck, Jürgen
-
1986
Persistent link: https://www.econbiz.de/10013340924
Saved in:
2
Trends im Handel
2000
Persistent link: https://www.econbiz.de/10001442006
Saved in:
3
Trends im Konsumentenverhalten : eine Analyse der Veränderung von Verbrauchersensibilität und
Verbraucherverhalten
Scobel, Christoph-H.
-
1995
-
Als Ms. gedr.
Persistent link: https://www.econbiz.de/10000532733
Saved in:
4
Integrierte Kommunikation in Theorie und Praxis : betriebswirtschaftliche und kommunikationswissenschaftliche Perspektiven ; mit Meinungen und Beispielen aus der Praxis
Bruhn, Manfred
(
ed.
)
-
2000
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001487688
Saved in:
5
Marketing
und Kommunikation
Zürich : Galledia Fachmedien AG
;
1994-[?]: Heerbrugg : …
;
…
-
22.1994,4 -
Persistent link: https://www.econbiz.de/10000535452
Saved in:
6
Marketing
and semiotics : new directions in the study of signs for sale
Umiker-Sebeok, Jean
(
ed.
)
-
1987
Persistent link: https://www.econbiz.de/10000071049
Saved in:
7
Advertising and economic behaviour
Cowling, Keith
;
Cable, John
;
Kelly, Michael
; …
-
1975
Persistent link: https://www.econbiz.de/10000042218
Saved in:
8
The fundamentals of
marketing
<dt.>
Russell, Edward
-
2010
Persistent link: https://www.econbiz.de/10003906590
Saved in:
9
Handbook of consumer psychology
Haugtvedt, Curtis P.
(
ed.
);
Herr, Paul M.
(
contributor
); …
-
2008
review of theory and research studies in consumer psychology and
marketing
, advertising and consumer behaviour …
Persistent link: https://www.econbiz.de/10003457714
Saved in:
10
Selling modernity : advertising in twentieth-century Germany
Swett, Pamela E.
(
ed.
);
Wiesen, S. Jonathan
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003433275
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