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Principles of integrated marketing communications : an evidence-based approach
Ang, Lawrence - 2021 - Second edition
Persistent link: https://www.econbiz.de/10012424527
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Brand equity building for new brands via appropriate advertising symbol selection
Rossiter, John R.; Ang, Lawrence - 1992
Persistent link: https://www.econbiz.de/10000845118
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Single versus multiple measurement of attitudes : a meta-analysis of advertising studies validates the single-item measure approach
Ang, Lawrence; Eisend, Martin - In: Journal of advertising research 58 (2018) 2, pp. 218-227
Persistent link: https://www.econbiz.de/10011884999
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How does consumer insight support the leap to a creative idea? : inside the creative process : shifting the advertising appeal from functional to emotional
Parker, John; Koslow, Scott; Ang, Lawrence; Tevi, Alexander - In: Journal of advertising research 61 (2021) 1, pp. 30-43
Persistent link: https://www.econbiz.de/10012533653
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Take a break, but make it different! Moderating effects of incubation task specificity on advertising idea generation
Schütmaat, Sarah; Kopka, Julian Felix; Ang, Lawrence; … - In: Journal of advertising 52 (2023) 4, pp. 578-593
Persistent link: https://www.econbiz.de/10014339494