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From a Seller's market to a Buyer's market : advertising looks forward to the 1950s

Crawford, Robert - In: Consumer Australia : historical perspectives, (pp. 39-54). 2010

Persistent link: https://www.econbiz.de/10008908475

Seeing the bigger picture : why market research history matters?

Crawford, Robert - In: International journal of market research 64 (2022) 2, pp. 187-199

Persistent link: https://www.econbiz.de/10012872698

Behind the bargains and glamour : inhouse advertising departments in twentieth-century Australian department stores

Crawford, Robert - In: History of retailing and consumption 9 (2023) 3, pp. 310-326

Persistent link: https://www.econbiz.de/10014560688

"But nobody talks to accountants" : the growing influence of the finance department in the advertising agency

Crawford, Robert - In: Accounting history review 30 (2020) 1, pp. 89-111

Persistent link: https://www.econbiz.de/10012175056

Upholding whose values? : Australia's advertising standards bodies, 1974-2009

Crawford, Robert; Spence-Stone, Ruth - In: Journal of historical research in marketing 4 (2012) 2, pp. 273-289

Persistent link: https://www.econbiz.de/10009561242

Emptor Australis: the Australian consumer in early twentieth century advertising literature

Crawford, Robert - In: Australian economic history review : a journal of … 45 (2005) 3, pp. 221-243

Persistent link: https://www.econbiz.de/10003229064

Global advertising practice in a borderless world

Brennan, Linda L. (ed.); Crawford, Robert (ed.); … - 2017 - First edition.

Introduction -- Globalisation of advertising : an overview of trends and issues / John Sinclair -- Globalisation, branding, and advertising's stakeholders / Linda Brennan and Robert Crawford -- Digital advertising and the new world of "viral" advertising / Lukas Parker, Dang Nguyen and Linda...

Persistent link: https://www.econbiz.de/10013181489

Global advertising practice in a borderless world

Crawford, Robert (ed.); Brennan, Linda (ed.); … - 2017

Persistent link: https://www.econbiz.de/10011638506

Decoding Coca-Cola : a biography of a global brand

Crawford, Robert (ed.); Brennan, Linda (ed.); … - 2021

"This collection of essays delves into the Coke brand to identify and decode the DNA of this iconic brand. Unlike other accounts, these essays adopt a global approach to understand this global brand. Bringing together an international and interdisciplinary team of scholars, Decoding Coca-Cola...

Persistent link: https://www.econbiz.de/10012255565