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Werbung
Consumer behaviour
81
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80
Advertising effects
57
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57
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48
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48
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35
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Gierl, Heribert
27
Thomas, Stefan
3
Haltmayer, Vanessa
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Heberle, Antonia
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Keller, Barbara
2
Koncz, Julia
2
Steinhart, Tanja
2
Stiegelmayr, Karin
2
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1
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1
Bombe, Sandra
1
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Oefele, Franziska
1
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Marketing : ZFP ; journal of research and management
11
Challenges in an age of dis-engagement
2
International journal of marketing : IJM ; formerly Der Markt
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
1
Bridging the gap between advertising academia and practice
1
Der Markt : international journal of marketing
1
Designing and communicating experience
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
1
Psychology & marketing
1
Transfer : Zeitschrift für Kommunikation und Markenmanagement
1
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ECONIS (ZBW)
27
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Konsistenz der Internetwerbung mit der klassischen Werbung
Gierl, Heribert
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
(
2003
)
2
,
pp. 50-55
Persistent link: https://www.econbiz.de/10001756234
Saved in:
2
Produktwerbung mit Prominenten : ist Kongruenz zwischen Testimonial und Marke erforderlich?
Gierl, Heribert
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
52
(
2006
)
1
,
pp. 42-64
Persistent link: https://www.econbiz.de/10003330543
Saved in:
3
Can advertising elements improve consumer evaluations of brand extensions with a moderate or low fit?
Bambauer-Sachse, Silke
;
Hüttl-Maack, Verena
;
Gierl, …
- In:
Psychology & marketing
28
(
2011
)
2
,
pp. 205-218
Persistent link: https://www.econbiz.de/10008858089
Saved in:
4
Too hot or not? : consumer responses to different levels of eroticism in advertisements depending on consumer and model gender
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
1
,
pp. 24-41
Persistent link: https://www.econbiz.de/10010513966
Saved in:
5
Advertising prices of products presented as a triple
Gierl, Heribert
;
Stiegelmayr, Karin
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
59
(
2013
)
1
,
pp. 8-18
Persistent link: https://www.econbiz.de/10009730864
Saved in:
6
The influence of majority agreements on attitudes
Oefele, Franziska
;
Gierl, Heribert
- In:
Bridging the gap between advertising academia and practice
,
(pp. 199-214)
.
2017
Persistent link: https://www.econbiz.de/10011540360
Saved in:
7
Self-referencing and advertising effectiveness
Bombe, Sandra
;
Gierl, Heribert
- In:
International journal of marketing : IJM ; formerly Der …
52
(
2013
)
3/4
,
pp. 109-126
Persistent link: https://www.econbiz.de/10010407621
Saved in:
8
When does the feling of nostalgia improve product evaluations?
Gierl, Heribert
;
Stock, Carolin
- In:
International journal of marketing : IJM ; formerly Der …
52
(
2013
)
3/4
,
pp. 139-148
Persistent link: https://www.econbiz.de/10010408096
Saved in:
9
Die Verwendung von Advertising Retrieval Cues in der Werbung
Gierl, Heribert
;
Großmann, Tina
- In:
Der Markt : international journal of marketing
47
(
2008
)
1
,
pp. 16-42
Persistent link: https://www.econbiz.de/10003734140
Saved in:
10
Motivationstheoretische Erklärung der Wirkung von Frames
Gierl, Heribert
;
Stiegelmayr, Karin
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
53
(
2007
)
4
,
pp. 404-425
Persistent link: https://www.econbiz.de/10003626219
Saved in:
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