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Message framing in green advertising : the effect of construal level and consumer environmental concern
Chang, Hua; Zhang, Lingling; Xie, Guang-Xin - In: International journal of advertising : the quarterly … 34 (2015) 1, pp. 158-176
Persistent link: https://www.econbiz.de/10011298742
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It's no longer mine : the role of brand ownership and advertising in cross-border brand acquisitions
Chang, Hua; Kwak, Hyokjin; Puzakova, Marina; Park, Jisoo; … - In: International journal of advertising : the quarterly … 34 (2015) 4, pp. 593-620
Persistent link: https://www.econbiz.de/10011547666
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An integrated model of congruence and credibility in celebrity endorsement
Lee, Jung-Sook; Chang, Hua; Zhang, Lingling - In: International journal of advertising : the review of … 41 (2022) 7, pp. 1358-1381
Persistent link: https://www.econbiz.de/10013417502