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Werbung
Marketing
31,391
Advertising
11,313
Competitive strategy
8,954
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8,950
Theorie
5,553
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5,512
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4,646
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4,382
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4,286
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4,167
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3,989
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3,921
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3,709
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2,871
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2,771
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2,592
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2,485
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2,481
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2,469
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1,897
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1,637
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1,590
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1,548
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1,450
advertising
1,405
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1,323
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1,293
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1,279
Beziehungsmarketing
1,237
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1,146
Welt
1,118
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1,117
World
1,110
SME
1,033
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1,027
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1,024
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1,021
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Kaiser, Harry M.
60
Eisend, Martin
48
Pelsmacker, Patrick de
37
Taylor, Charles Raymond
37
Anderson, Simon P.
28
Gierl, Heribert
27
Septianto, Felix
27
Kind, Hans Jarle
26
Pflaum, Dieter
26
Rosengren, Sara
26
Saffer, Henry
26
Nickel, Volker
25
Okazaki, Shintaro
24
Sethi, Suresh
24
Zaccour, Georges
24
Bruhn, Manfred
23
Dahlén, Micael
23
Diehl, Sandra
23
Esch, Franz-Rudolf
23
Pepels, Werner
23
Stafford, Marla Royne
22
Yoon, Sukki
22
Huh, Jisu
20
Kinnucan, Henry W.
20
Mueller, Barbara
20
Schweiger, Günter
20
Wilbur, Kenneth C.
20
Yoon, Hye Jin
20
Silk, Alvin J.
19
Ford, John B.
18
Schlosser, Rainer
18
Terlutter, Ralf
18
Campbell, Colin L.
17
Carlson, Les
17
Dens, Nathalie
17
Jullien, Bruno
17
Prasad, Ashutosh
17
Rossiter, John R.
17
Dave, Dhaval
16
Jerath, Kinshuk
16
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National Bureau of Economic Research
54
Springer Fachmedien Wiesbaden
35
Zentralausschuss der Werbewirtschaft
14
Axel-Springer-Verlag
10
European Society for Opinion and Marketing Research
8
American Marketing Association
7
RWI - Leibniz-Institut für Wirtschaftsforschung
7
Zentralverband der Deutschen Werbewirtschaft
6
Österreichische Werbewissenschaftliche Gesellschaft
5
European Advertising Academy
4
IGI Global
4
IP Deutschland GmbH <Köln>
4
Institut für Medienentwicklung und Kommunikation <Frankfurt, Main>
4
Nordic Council of Ministers
4
Advertising Research Foundation
3
American Enterprise Institute for Public Policy Research
3
BDW, Deutscher Kommunikationsverband
3
Cornell University / Department of Agricultural Economics
3
Deutsche Werbewissenschaftliche Gesellschaft
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International Association of Business Communicators
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Peter Lang GmbH
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Uni-Taschenbücher GmbH
3
United States / Congress / House / Committee on Interstate and Foreign Commerce
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Advertising Federation of America / Bureau of Research and Education
2
American Academy of Advertising
2
Analitičeskij Centr Vi
2
Associacija Kommunikacionnych Agenstv Rossii
2
Association of National Advertisers
2
Axel Springer AG / Marketing Anzeigen
2
Boston College / Department of Economics
2
Bund Deutscher Werbeberater
2
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
2
Deutscher Werberat
2
Deutschland / Bundeswehr / Universität Hamburg
2
Duncker & Humblot
2
Edward Elgar Publishing
2
Erasmus Research Institute of Management
2
Europäische Kommission
2
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International journal of advertising : the review of marketing communications
210
Journal of advertising research
209
Journal of advertising
185
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of business research : JBR
158
Journal of marketing communications
146
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Journal of historical research in marketing
70
European journal of operational research : EJOR
67
Management science : journal of the Institute for Operations Research and the Management Sciences
67
Journal of promotion management : innovations in planning and applied research
66
European journal of marketing : EJM
62
International journal of internet marketing and advertising : IJIMA
58
Journal of retailing and consumer services
57
NBER working paper series
54
International journal of industrial organization
53
Psychology & marketing
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of current issues and research in advertising : JCIRA
51
SpringerLink / Bücher
50
Health marketing quarterly
49
Journal of current issues and research in advertising
45
Journal of marketing research : JMR
45
NBER Working Paper
45
Journal of marketing
43
Working paper / National Bureau of Economic Research, Inc.
41
Young consumers : insight and ideas for responsible marketers
37
Journal of business ethics : JOBE
35
Marketing letters : a journal of research in marketing
34
Journal of global marketing
33
Advertising theory
31
CESifo working papers
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Economics letters
28
Marketing : ZFP ; journal of research and management
27
Journal of international consumer marketing
26
Applied economics
25
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ECONIS (ZBW)
10,273
USB Cologne (EcoSocSci)
1,166
USB Cologne (business full texts)
26
EconStor
26
ArchiDok
6
BASE
4
RePEc
3
OLC EcoSci
2
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1
When should firms expose themselves to risk?
Alexandrov, Alexei
- In:
Management science : journal of the Institute for …
61
(
2015
)
12
,
pp. 3001-3008
Persistent link: https://www.econbiz.de/10011413512
Saved in:
2
Normative validation of market share functions
Weverbergh, Marcel
;
Logman, Marc
-
1990
Persistent link: https://www.econbiz.de/10000806873
Saved in:
3
Normative validation of market share functions
Weverbergh, Marcel
;
Logman, Marc
-
1991
Persistent link: https://www.econbiz.de/10000809765
Saved in:
4
Normative validation of market share functions
Weverbergh, Marcel
;
Logman, M.
-
1990
Persistent link: https://www.econbiz.de/10000130071
Saved in:
5
Roadmap to E-Business : wie Unternehmen das Internet erfolgreich nutzen ; Festschrift zum 75. Geburtstag von Prof. Dr. Heinz Weinhold-Stünzi
Schögel, Marcus
(
ed.
);
Weinhold-Stünzi, Heinz
(
honouree
)
-
2002
Persistent link: https://www.econbiz.de/10001640694
Saved in:
6
In-store
advertising
by competitors
Kuksov, Dmitri
;
Prasad, Ashutosh
;
Zia, Mohammad
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
3
,
pp. 402-425
Persistent link: https://www.econbiz.de/10011695445
Saved in:
7
The beneficial effects of ad blockers
Despotakis, Stylianos
;
Ravi, Ramamoorthi
;
Srinivasan, Kannan
- In:
Management science : journal of the Institute for …
67
(
2021
)
4
,
pp. 2096-2125
Persistent link: https://www.econbiz.de/10012522149
Saved in:
8
Entertaining Persuasion : die Wirkungen von Advergames auf Kinder
Waiguny, Martin
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008902510
Saved in:
9
Gender Jenga : the role of
advertising
in gender stereotypes within educational and non-educational
games
Bush, Bianca
;
Furnham, Adrian
- In:
Young consumers : insight and ideas for responsible …
14
(
2013
)
3
,
pp. 216-229
Persistent link: https://www.econbiz.de/10010188078
Saved in:
10
Leveling up to literacy: measuring the impact of FTC's online
advertising
literacy game "Admongo"
Givens, David M.
-
2020
Persistent link: https://www.econbiz.de/10012305104
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