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Werbung
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2,596
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2,480
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934
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923
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766
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11
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9
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8
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7
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7
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7
Kaiser, Harry M.
7
Rapp, Stan
7
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5
Forker, Olan D.
5
Kitchen, Philip J.
5
Soloveichik, Rachel
5
Stumpf, Marcus
5
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4
Bünte, Claudia
4
Hackley, Christopher E.
4
Kreicbergs, Toms
4
Wang, Jing
4
Ščeulovs, Deniss
4
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3
Belch, George E.
3
Belz, Frank
3
Berger, Arthur Asa
3
Blakeman, Robyn
3
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3
Breyer-Mayländer, Thomas
3
Cong, Lin William
3
Ferdinand, Hans-Michael
3
Fitzgerald, Doireann
3
Gillis, Tamara L.
3
Haller, Stefanie
3
Hofe, Klaus G.
3
Kath, Joachim
3
Kliebisch, Christoph
3
Kreutzer, Ralf T.
3
Leeflang, Peter
3
Li, Siguang
3
Nakamura, Leonard Isamu
3
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7
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5
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3
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2
Advertising Research Foundation
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Symposium Industrielle Kommunikation <1977, Darmstadt>
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
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1
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1
Axel Springer Verlag, Marketing Anzeigen
1
Berufsverband Deutscher Markt- und Sozialforscher
1
Betriebswirtschaftliche Beratungsstelle für den Einzelhandel <Köln>
1
Bundesforschungsanstalt für Naturschutz und Landschaftsökologie
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1
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1
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1
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1
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Deutschland / Bundesministerium für Wirtschaft und Technologie
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1
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1
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1
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1
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1
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1
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1
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <22., 2022, Hamburg>
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Internationale Handelstagung <1987, Rüschlikon>
1
J. L. Kellogg Graduate School of Management
1
Kongress der Deutschen Marktforschung <25, 1990, Bonn>
1
Kyi͏̈vs'kyj nacional'nyj torhovel'no-ekonomičnyj universytet
1
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Journal of historical research in marketing
13
SpringerLink / Bücher
12
International journal of internet marketing and advertising : IJIMA
8
Journal of marketing management : MM
6
Journal of promotion management : innovations in planning and applied research
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
European journal of marketing : EJM
5
Journal of Islamic marketing : JIMA
5
Journal of advertising research
5
Journal of business research : JBR
5
NICPRE / National Institute for Commodity Promotion Research and Evaluation
5
Springer eBook Collection
5
Basler Schriften zum Marketing
4
Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry
4
International journal of islamic marketing and branding
4
Marketing theory
4
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
4
BAW-Texte / Reihe Public Relations
3
Europäische Kulturen in der Wirtschaftskommunikation
3
Integrierte Kommunikation in Theorie und Praxis : betriebswirtschaftliche und kommunikationswissenschaftliche Perspektiven ; mit Meinungen und Beispielen aus der Praxis
3
Journal of customer behaviour
3
Journal of marketing
3
Know-how to use
3
Lehrbuch
3
Markenbrand
3
RB / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
3
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3
Routledge studies in international business and the world economy
3
A Ronald Press Publication
2
Agricultural and resource economics review : ARER
2
BEA working papers
2
Die Bank
2
Diskussionsbeiträge des Instituts für Wirtschaft und Ökologie Universität St. Gallen
2
European journal of operational research : EJOR
2
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2
Interaktive Werbung : Marketingkommunikation auf dem Weg ins digitale Zeitalter
2
International journal of Islamic marketing and branding
2
International journal of consumer studies
2
International journal of technology marketing : IJTMkt
2
International's series in marketing
2
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ECONIS (ZBW)
630
USB Cologne (EcoSocSci)
208
USB Cologne (business full texts)
8
EconStor
7
BASE
3
RePEc
3
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2
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1
The Kosovo agriculture market and the
marketing
concept
Pllana, Mustafa
;
Miftari, Iliriana
;
Bytyqi, Njazi
; …
- In:
International journal of sustainable economies …
2
(
2013
)
4
,
pp. 33-46
Persistent link: https://www.econbiz.de/10010381124
Saved in:
2
Kommunikationspolitik im
Marketing
der württembergischen Weingärtnergenossenschaften
Wechsler, Bernd
-
1996
Persistent link: https://www.econbiz.de/10013399012
Saved in:
3
Analysis of generic dairy advertising scenarios on retail, wholesale, and farm milk markets
Kaiser, Harry M.
;
Forker, Olan D.
-
1993
Persistent link: https://www.econbiz.de/10000862748
Saved in:
4
Annotated bibliography of generic commodity promotion research
Hurst, Susan J.
;
Forker, Olan D.
-
1991
-
Rev
Persistent link: https://www.econbiz.de/10000835184
Saved in:
5
Assessing the effectiveness of MPP meat advertising and promotion in the Japanese market
Comeau, Allison
;
Mittelhammer, Ron C.
;
Wahl, Thomas I.
-
1996
Persistent link: https://www.econbiz.de/10000953584
Saved in:
6
Price and quantity effects of Canada's dairy advertising programs
Kinnucan, Henry W.
- In:
Agricultural and resource economics review : ARER
24
(
1995
)
2
,
pp. 199-210
Persistent link: https://www.econbiz.de/10001208484
Saved in:
7
Generic advertising wearout : the case of the New York City fluid milk campaign
Reberte, Carlos
;
Kaiser, Harry M.
;
Lenz, John E.
; …
-
1996
Persistent link: https://www.econbiz.de/10000935077
Saved in:
8
Annotated bibliography of generic commodity promotion research
Ferrero, Jennifer L.
;
Boon, Leen
;
Kaiser, Harry M.
; …
-
1996
-
Rev
Persistent link: https://www.econbiz.de/10000935081
Saved in:
9
Advertising procedures and practices of agricultural commodity promotion groups
Frye, Robert E.
;
Boyd, H. W.
;
Westfall, R.
-
1962
Persistent link: https://www.econbiz.de/10001538770
Saved in:
10
Theorie und Praxis der Gemeinschaftswerbung zur Förderung der Direktvermarktung
Hoff, Klaus
- In:
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, …
46
(
1997
)
3
,
pp. 135-144
Persistent link: https://www.econbiz.de/10001217657
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