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Customized advertising : allowing consumers to directly tailor messages leads to better outcomes for the brand
Douglas Olsen, G.; Pracejus, John W. - In: Journal of business research : JBR 116 (2020), pp. 245-257
Persistent link: https://www.econbiz.de/10012257596
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Advertising, consumption and welfare
O'Guinn, Thomas C. - In: The Sage handbook of advertising, (pp. 445-460). 2007
Persistent link: https://www.econbiz.de/10003570593
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Advertising and integrated brand promotion
O'Guinn, Thomas C.; Allen, Chris T.; Semenik, Richard J. - 2006 - 4. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10002493740
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Advertising and integrated brand promotion
O'Guinn, Thomas C.; Allen, Chris T.; Semenik, Richard J. - 2003 - 3. ed.
Persistent link: https://www.econbiz.de/10001639718
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Marketing social class and ideology in post-World-War-Two American print advertising
Paulson, Erika L.; O'Guinn, Thomas C. - In: Journal of macromarketing : examining the interactions … 38 (2018) 1, pp. 7-28
Persistent link: https://www.econbiz.de/10011922743
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Advertising and integrated brand promotion
O'Guinn, Thomas C.; Allen, Chris T.; Semenik, Richard J. - 2003 - 3. ed.
Persistent link: https://www.econbiz.de/10004775370
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Advertising and integrated brand promotion
O'Guinn, Thomas C.; Allen, Chris T.; Semenik, Richard J. - 2009 - 5. ed., student ed.
Persistent link: https://www.econbiz.de/10004907521