Similar Search Results

The impact of price level and appeal type in hotel advertising : a pilot study

Burman, Bidisha; Albinsson, Pia A.; Hyatt, Eva; Robles, … - In: Services marketing quarterly 38 (2017) 1, pp. 46-56

Persistent link: https://www.econbiz.de/10011671813

Gender role and social power in African and North American advertisements

Huhmann, Bruce A.; Argo, Jennifer J. - In: Advertising in developing and emerging countries : the …, (pp. 271-285). 2011

Persistent link: https://www.econbiz.de/10009261705

An eye-tracking study of attention to brand-identifying content and recall of taboo advertising

Myers, Susan D.; Deitz, George D.; Huhmann, Bruce A.; … - In: Journal of business research : JBR 111 (2020), pp. 176-186

Persistent link: https://www.econbiz.de/10012237793

Measures of aesthetic dimensions and reactions in advertising

Zarzosa, Jennifer; Huhmann, Bruce A. - In: International journal of advertising : the review of … 38 (2019) 2, pp. 258-275

Persistent link: https://www.econbiz.de/10012200233

Influence of gender stereotypes on advertising offensiveness and attitude toward advertising in general

Huhmann, Bruce A.; Limbu, Yam B. - In: International journal of advertising : the quarterly … 35 (2016) 5, pp. 846-863

Persistent link: https://www.econbiz.de/10011618430

A Model of the Cognitive and Emotional Processing of Rhetorical Works in Advertising

Huhmann, Bruce A. - 2018

This book chapter develops an extensive model of the processing of rhetorical works (i.e., figurative language and visual rhetoric). The model synthesizes two theories - experimental aesthetics, which has explained the processing of creative works (e.g., art, geometric shapes, music, and product...

Persistent link: https://www.econbiz.de/10014223886

Endorser gender and age effects in B2B advertising

Mohan, Mayoor; Ferguson, Jodie L.; Huhmann, Bruce A. - In: Journal of business research : JBR 148 (2022), pp. 60-75

Persistent link: https://www.econbiz.de/10013325446