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Werbung
Konsumentenverhalten
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Consumer behaviour
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6,040
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4,562
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4,560
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4,316
Werbewirkung
4,137
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4,123
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4,077
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3,788
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3,736
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Septianto, Felix
19
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16
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16
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15
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15
Taylor, Charles Raymond
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14
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12
Wu, Linwan
11
Yoon, Sukki
11
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9
Dodoo, Naa Amponsah
9
Evans, Nathaniel J.
9
Ghose, Anindya
9
Hudders, Liselot
9
Sahni, Navdeep S.
9
Torres, Ivonne M.
9
Wheeler, Alina
9
Wilson, Christopher
9
Choi, Yung Kyun
8
Karray, Salma
8
Mooij, Marieke K. de
8
Stafford, Marla Royne
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Terlutter, Ralf
8
Thaichon, Park
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Zúñiga, Miguel Ángel
8
Bellman, Steven
7
Esch, Franz-Rudolf
7
Haley, Eric John
7
Hayes, Jameson L.
7
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7
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7
Moshary, Sarah
7
Quach, Sara
7
Rozendaal, Esther
7
Sethi, Suresh
7
Shin, Jiwoong
7
Wilbur, Kenneth C.
7
Yoon, Hye Jin
7
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Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
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AMA Winter Academic Conference <2021, Online>
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Avrim Lazar and Associates
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Axel Springer Verlag
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Boston College / Department of Economics
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Consumer Research Institute, inc.
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Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
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Friedrich-Schiller-Universität Jena
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1
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1
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1
Grey Düsseldorf GmbH & Co. KG
1
Handelskammer Deutschland-Schweiz
1
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International journal of advertising : the review of marketing communications
125
Journal of business research : JBR
110
Journal of marketing communications
98
Journal of advertising research
92
International journal of advertising : the quarterly review of marketing communications
80
Journal of advertising
67
Journal of promotion management : innovations in planning and applied research
47
Journal of advertising : official publication of the American Academy of Advertising
45
Journal of promotion management : JPM
44
Journal of retailing and consumer services
41
International journal of internet marketing and advertising : IJIMA
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
Psychology & marketing
38
Journal of current issues and research in advertising : JCIRA
25
Health marketing quarterly
24
European journal of marketing : EJM
23
Journal of consumer research : JCR ; an interdisciplinary bimonthly
21
Journal of historical research in marketing
21
Marketing letters : a journal of research in marketing
21
Journal of marketing
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of international consumer marketing
19
Journal of marketing research : JMR
19
Management science : journal of the Institute for Operations Research and the Management Sciences
19
Asia Pacific journal of marketing and logistics
18
Marketing : ZFP ; journal of research and management
18
Journal of business ethics : JOBE
17
Journal of current issues and research in advertising
17
Journal of global marketing
17
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
SpringerLink / Bücher
17
The journal of consumer marketing
17
International journal of consumer studies
16
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
European journal of marketing
13
European journal of operational research : EJOR
13
Young consumers : insight and ideas for responsible marketers
13
International journal of industrial organization
12
Quantitative marketing and economics : QME
12
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ECONIS (ZBW)
3,466
USB Cologne (EcoSocSci)
88
EconStor
9
BASE
1
RePEc
1
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1
Lovemarks : the future beyond brands
Roberts, Kevin W. S.
-
2004
-
1st ed
Persistent link: https://www.econbiz.de/10001819741
Saved in:
2
Interplays between manufacturer advertising and retailer store
brand
introduction : agency vs. wholesale contracts
Shen, Qichao
;
He, Bo
;
Qing, Qiankai
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013209532
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3
The effect of perceived advertising effort on
brand
perception : implication for retailers in Hong Kong
Chan, Fong Yee
;
Chan, Hung Fai
;
Tang, Felix
- In:
The international review of retail, distribution and …
27
(
2017
)
1
,
pp. 78-93
Persistent link: https://www.econbiz.de/10011703183
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4
Role of advertising and promotional strategies in shaping consumer
brand
attitude regarding consumer durable retailers in Vietnam
Cuong Hung Pham
- In:
International journal of intelligent enterprise
9
(
2022
)
2
,
pp. 258-273
Persistent link: https://www.econbiz.de/10013256158
Saved in:
5
Brand
worlds : a guide to creating holistic worlds of
brand
experiences through communication
Diehl, Sandra
;
Terlutter, Ralf
- In:
Media and change management : creating a path for new …
,
(pp. 169-187)
.
2022
Persistent link: https://www.econbiz.de/10013167347
Saved in:
6
Fighting store brands through the strategic timing of pricing and advertising decisions
Karray, Salma
;
Martín Herrán, Guiomar
- In:
European journal of operational research : EJOR
275
(
2019
)
2
,
pp. 635-647
Persistent link: https://www.econbiz.de/10011993549
Saved in:
7
The impact of a store
brand
introduction in a supply chain with competing manufacturers : the strategic role of pricing and advertising decision timing
Karray, Salma
;
Martín Herrán, Guiomar
- In:
International journal of production economics
244
(
2022
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013185374
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8
How do advertised brands benefit from private labels? : an application of rational expectations models
Chen, Guan-ru
- In:
Applied economics
46
(
2014
)
22/24
,
pp. 2891-2902
Persistent link: https://www.econbiz.de/10010417137
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9
An investigation into marketing activities role on the purchase of private label brands : a systematic review of trends in literature
Ndlovu, Sbonelo Gift
;
Heeralal, Shalen
-
2022
Persistent link: https://www.econbiz.de/10012887823
Saved in:
10
Does advertising matter to store
brand
purchase intention? : a conceptual framework
Levy, Shalom
;
Gendel-Guterman, Hanna
- In:
The journal of product & brand management
21
(
2012
)
2
,
pp. 89-97
Persistent link: https://www.econbiz.de/10009569993
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