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Grundzüge der Markt- und Unternehmenskommunikation : Wirtschaftsskripte
Pepels, Werner - 2017
Persistent link: https://www.econbiz.de/10014012791
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Advertising strategies for brand image repair : the effectiveness of advertising alliances
Maehle, Natalia; Supphellen, Magne - In: Journal of marketing communications 21 (2015) 6, pp. 450-462
Persistent link: https://www.econbiz.de/10011518852
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Role of advertising and promotion in brand equity creation
Nikabadi, Mohsen Shafiei; Safui, Morteza Akbarzadeh; … - In: Journal of promotion management : JPM 21 (2015) 1, pp. 13-32
Persistent link: https://www.econbiz.de/10011304633
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Facing clutter : on message competition in marketing communications
Rosengren, Sara - 2008
Persistent link: https://www.econbiz.de/10003814411
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Image und Reputation - Werttreiber für das Management
Buß, Eugen - In: Handbuch Unternehmenskommunikation, (pp. 227-243). 2007
Persistent link: https://www.econbiz.de/10003440992
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Brand crisis communication through social media : a dialogue between brand competitors on Sina Weibo
Wang, Yan - In: Corporate communications : an international journal 21 (2016) 1, pp. 56-72
Persistent link: https://www.econbiz.de/10011460412
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Is publicity always better than advertising? : the role of brand reputation in communicating corporate social responsibility
Skard, Siv; Thorbjørnsen, Helge - In: Journal of business ethics : JOBE 124 (2014) 1, pp. 149-160
Persistent link: https://www.econbiz.de/10010424756
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Closed-ended and open-ended fit articulation : communication strategies for incongruent sponsorships
Skard, Siv; Thorbjornsen, Helge - In: European journal of marketing : EJM 51 (2017) 7/8, pp. 1414-1439
Persistent link: https://www.econbiz.de/10011725692
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Determinants and consequences of firms' perception by investors, consumers, and executives
Focke, Florens - 2016
Persistent link: https://www.econbiz.de/10011583648
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A strategic approach to CSR communication : examining the impact of brand familiarity on consumer responses
Türkel, Selin; Uzunoğlu, Ebru; Kaplan, Melike Demirbağ; … - In: Corporate social responsibility and environmental management 23 (2016) 4, pp. 228-242
Persistent link: https://www.econbiz.de/10011600308