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~subject:"Werbung"
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Werbung
Supply chain
36,501
Lieferkette
35,828
Preismanagement
19,046
Pricing strategy
19,031
Theorie
18,936
Theory
18,781
Einzelhandel
17,770
Retail trade
15,168
Advertising
11,312
Nachfrage
10,821
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10,791
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10,604
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10,484
Lagerhaltungsmodell
7,665
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7,605
USA
6,127
Lieferantenmanagement
5,978
Supplier relationship management
5,970
United States
5,765
Deutschland
5,023
Logistik
4,765
Lagermanagement
4,675
Warehouse management
4,670
Logistics
4,602
Werbewirkung
3,928
Advertising effects
3,867
Germany
3,650
Risikomanagement
2,842
Risk management
2,792
Electronic Commerce
2,663
Sustainability
2,628
Supply Chain Management
2,582
E-commerce
2,539
Nachhaltigkeit
2,500
Logistics provider
2,448
Logistikdienstleister
2,448
Schätzung
2,432
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2,416
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Kaiser, Harry M.
60
Eisend, Martin
48
Pelsmacker, Patrick de
37
Taylor, Charles Raymond
37
Anderson, Simon P.
29
Nickel, Volker
29
Pflaum, Dieter
29
Kind, Hans Jarle
28
Gierl, Heribert
27
Septianto, Felix
27
Rosengren, Sara
26
Saffer, Henry
26
Hundhausen, Carl
25
Okazaki, Shintaro
25
Bruhn, Manfred
24
Pepels, Werner
24
Sethi, Suresh
24
Zaccour, Georges
24
Dahlén, Micael
23
Diehl, Sandra
23
Esch, Franz-Rudolf
23
Schweiger, Günter
22
Stafford, Marla Royne
22
Yoon, Sukki
22
Kinnucan, Henry W.
21
Huh, Jisu
20
Mueller, Barbara
20
Wilbur, Kenneth C.
20
Yoon, Hye Jin
20
Silk, Alvin J.
19
Ford, John B.
18
Schlosser, Rainer
18
Terlutter, Ralf
18
Campbell, Colin L.
17
Carlson, Les
17
Dens, Nathalie
17
Jullien, Bruno
17
Kloss, Ingomar
17
Nilssen, Tore
17
Prasad, Ashutosh
17
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National Bureau of Economic Research
54
Springer Fachmedien Wiesbaden
35
Zentralausschuss der Werbewirtschaft
21
Axel-Springer-Verlag
11
American Marketing Association
10
European Society for Opinion and Marketing Research
8
IP Deutschland GmbH <Köln>
8
RWI - Leibniz-Institut für Wirtschaftsforschung
7
Zentralverband der Deutschen Werbewirtschaft
7
Bundesstelle für Aussenhandelsinformation
6
Zentralausschuss der Werbewirtschaft e. V.
5
Österreichische Werbewissenschaftliche Gesellschaft
5
Advertising Research Foundation
4
Axel Springer Verlag, Marketing Anzeigen
4
BDW, Deutscher Kommunikationsverband
4
Confederation British Industry
4
European Advertising Academy
4
Federal Trade Commission
4
IGI Global
4
Institut für Medienentwicklung und Kommunikation <Frankfurt, Main>
4
Nordic Council of Ministers
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American Academy of Advertising
3
American Enterprise Institute for Public Policy Research
3
Axel Springer Verlag
3
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Bundesverband Deutschen Industrie
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Bundesverband der Deutschen Industrie
3
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3
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3
Deutscher Werberat
3
Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern
3
Institute of Practitioners in Advertising
3
International Association of Business Communicators
3
International Chamber of Commerce
3
Munich Business School
3
Peter Lang GmbH
3
Rationalisierungs-Kuratorium der Deutschen Wirtschaft
3
Reklamutredningen, Utbildningsdepartementet
3
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3
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3
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Journal of advertising research
234
International journal of advertising : the review of marketing communications
210
Journal of advertising
185
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of business research : JBR
167
Journal of marketing communications
146
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Management science : journal of the Institute for Operations Research and the Management Sciences
81
Journal of marketing
74
European journal of operational research : EJOR
73
Journal of historical research in marketing
70
European journal of marketing : EJM
66
Journal of promotion management : innovations in planning and applied research
66
Journal of marketing research : JMR
62
International journal of internet marketing and advertising : IJIMA
60
Journal of retailing and consumer services
57
Jahrbuch der Absatz- und Verbrauchsforschung
55
NBER working paper series
54
International journal of industrial organization
53
Psychology & marketing
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of current issues and research in advertising : JCIRA
51
SpringerLink / Bücher
50
Health marketing quarterly
49
Journal of current issues and research in advertising
45
NBER Working Paper
45
Marketing : ZFP ; journal of research and management
42
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
42
Working paper / National Bureau of Economic Research, Inc.
41
Markenartikel : das Magazin für Markenführung
39
Young consumers : insight and ideas for responsible marketers
37
Journal of business ethics : JOBE
35
Marketing letters : a journal of research in marketing
34
Journal of global marketing
33
Advertising theory
31
CESifo working papers
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Esomar congress
30
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ECONIS (ZBW)
12,435
USB Cologne (EcoSocSci)
1,307
EconStor
46
USB Cologne (business full texts)
30
BASE
8
OLC EcoSci
7
ArchiDok
6
RePEc
4
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date (oldest first)
1
Pricing decisions for three-echelon supply chain with
advertising
and quality effort-dependent fuzzy
demand
Gupta, Rohit
;
Biswas, Indranil
;
Kumar, Sushil
- In:
International journal of production research
57
(
2019
)
9
,
pp. 2715-2731
Persistent link: https://www.econbiz.de/10012193194
Saved in:
2
The effect of the alliance between manufacturer and weak retailer on supply chain performance
Zhang, Jianxiong
;
Lei, Liyan
;
Lu, Fuxiao
;
Cui, Lixin
- In:
IMA journal of management mathematics
29
(
2018
)
4
,
pp. 457-487
Persistent link: https://www.econbiz.de/10011974914
Saved in:
3
Who can profit from personalised pricing : supplier, retailers, or consumers?
Ma, Biao
;
Li, Li
- In:
International journal of networking and virtual …
29
(
2023
)
2
,
pp. 183-210
Persistent link: https://www.econbiz.de/10014436681
Saved in:
4
Cooperative
advertising
in a supply chain with retail competition
Karray, Salma
;
Amin, Saman Hassanzadeh
- In:
International journal of production research
53
(
2015
)
1
,
pp. 88-105
Persistent link: https://www.econbiz.de/10010493956
Saved in:
5
Advertising
and pricing decisions in a manufacturer-retailer channel with
demand
and cost disruptions
Yuan, Lingxiao
;
Yang, Chao
;
Li, Taotao
- In:
International journal of information systems and supply …
8
(
2015
)
3
,
pp. 44-66
Persistent link: https://www.econbiz.de/10011288702
Saved in:
6
Impact of
demand
price elasticity on advantages of cooperative
advertising
in a two-tier supply chain
Zhao, Lei
;
Zhang, Jihua
;
Xie, Jinxing
- In:
International journal of production research
54
(
2016
)
9/10
,
pp. 2541-2551
Persistent link: https://www.econbiz.de/10011496417
Saved in:
7
The impact of a store brand introduction in a supply chain with competing manufacturers : the strategic role of pricing and
advertising
decision timing
Karray, Salma
;
Martín Herrán, Guiomar
- In:
International journal of production economics
244
(
2022
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013185374
Saved in:
8
Game theoretic analysis of pricing and vertical cooperative
advertising
of a retailer-duopoly with a common manufacturer
Aust, Gerhard
;
Buscher, Udo
- In:
Central European journal of operations research : CEJOR …
24
(
2016
)
1
,
pp. 127-147
Persistent link: https://www.econbiz.de/10011665769
Saved in:
9
Advertising
and pricing policies in a two-echelon supply chain with a capital-constrained retailer
Yang, Honglin
;
Chu, Lingling
;
Wan, Hong
- In:
RAIRO / Operations research
53
(
2019
)
4
,
pp. 1331-1342
Persistent link: https://www.econbiz.de/10012119009
Saved in:
10
How does
advertising
affect the price elasticity of lodging
demand
? : evidence from Taiwan
Chen, Chiang-Ming
;
Lin, Yu-Chen
;
Tsai, Yi-Chun
- In:
Tourism economics : the business and finance of tourism …
21
(
2015
)
5
,
pp. 1035-1045
Persistent link: https://www.econbiz.de/10011416399
Saved in:
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