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India
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Vaish, Anurika
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International journal of Indian culture and business management
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International journal of management practice : IJMP
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ECONIS (ZBW)
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Media mix : a pragmatic solution for advertising complexities
Rehman, Varisha
;
Vaish, Anurika
- In:
International journal of management practice : IJMP
4
(
2010/11
)
4
,
pp. 345-359
Persistent link: https://www.econbiz.de/10009010474
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Exploring the impact of need to evaluate on advertisements : a study of small city Indian consumers
Rehman, Varisha
;
Vaish, Anurika
- In:
International journal of Indian culture and business …
10
(
2015
)
1
,
pp. 110-121
Persistent link: https://www.econbiz.de/10011500650
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