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Re-examination of advertising effectiveness in selected soft drink companies in Lagos State, Nigeria : a descriptive analysis
Adefulu, Adesoga
;
Scheers, Louise van
- In:
Acta Universitatis Danubius / Oeconomica
11
(
2015
)
3
,
pp. 24-34
Persistent link: https://www.econbiz.de/10011513060
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Gathering perceptions of Soweto small business owners on advertising in black townships in South Africa
Scheers, Louise van
;
Radipere, Simon
- In:
Journal for global business advancement : JGBA
1
(
2007/08
)
4
,
pp. 445-458
Persistent link: https://www.econbiz.de/10003771478
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