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An analysis of competition and displacement of business among media forms in the advertising media arket of Pakistan
Bakhtawar, Barira; Latif, Faiza; Kamal, Asifa - In: The Lahore journal of business 10 (2021) 1, pp. 121-147
Persistent link: https://www.econbiz.de/10012813533
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Mass media communication & companies' market position : the case of Czech mortgage market
Gunina, Daria; Novák, Michal; Kincl, Tomáš; … - In: Acta oeconomica Pragensia : vědecký časopis Vysoke … 26 (2018) 2, pp. 41-55
Persistent link: https://www.econbiz.de/10011918625
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Was television responsible for a new generation of smokers?
Thomas, Michael - In: Journal of consumer research : JCR ; an … 46 (2019) 4, pp. 689-707
Persistent link: https://www.econbiz.de/10012120933
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The economics of Internet media
Peitz, Martin; Reisinger, Markus - 2014
We survey the economics literature on media as it applies to the Internet. The Internet is an important driver behind … market outcomes of Internet media. A large body of work has focused on the advertising part of the industry, while some …
Persistent link: https://www.econbiz.de/10011491371
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Medienwandel kompakt 2008 - 2010 : Schlaglichter der Veränderung in Medienökonomie, -politik, -recht und Journalismus - ausgewählte Netzveröffentlichungen
Krone, Jan - 2011 - 1. Auflage 2011 (Online-Ausg.)
Abstract AbstractDer Band greift den Medienwandel aus ökonomischer, politischer und journalistischer Perspektive der letzten zwei Jahre auf. Dazu werden ausgewählte Beiträge aus Netzveröffentlichungen herangezogen. Die Leser erhalten somit einen redaktionell gefilterten, kompakten Überblick...
Persistent link: https://www.econbiz.de/10012015342
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Werbung im Internet: die Entkopplung von Medien- und Werbekontakt und ihre Folgen für die Medienfinanzierung
Seufert, Wolfgang - In: Media Economics revisited : (wie) verändert das …, (pp. 199-229). 2017
Persistent link: https://www.econbiz.de/10011794771
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Chapter 5. Recent Developments in Mass Media : Digitization and Multitasking
Wilbur, Kenneth C. - 2015
control over media content and advertising, with implications for advertising avoidance, advertising targeting and … screen” to multitask during media programs, enabling immediate online response to program and advertising content, but also …
Persistent link: https://www.econbiz.de/10014025248
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Targeting a minority without alienating the majority : advertising to gays and lesbians in mainstream media
Oakenfull, Gillian K.; McCarthy, Michael S.; Greenlee, … - In: Journal of advertising research 48 (2008) 2, pp. 191-198
Persistent link: https://www.econbiz.de/10003742651
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Media generations and their advertising attitudes and avoidance : a six-country comparison
Goot, Margot J. van der; Rozendaal, Esther; Opree, … - In: International journal of advertising : the quarterly … 37 (2018) 2, pp. 289-308
Persistent link: https://www.econbiz.de/10011859330