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Fake discounts drive real revenues in retail
Ngwe, Donald - 2018
Persistent link: https://www.econbiz.de/10011931556
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Decomposing cross-channel advertising support of retailer price promotions
Maier, Erik; Dost, Florian - In: Journal of retailing 100 (2024) 3, pp. 362-381
Persistent link: https://www.econbiz.de/10015065321
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Dollar-off or percent-off? : discount framing, construal levels, and advertising appeals
Kim, Kacy K.; Kim, Sujin; Corner, Gabrielle; Yoon, Sukki - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 314-327
Persistent link: https://www.econbiz.de/10012179027
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Sports bettors' responses to sports-embedded gambling promotions : implications for compulsive consumption
Hing, Nerilee; Lamont, Matthew; Vitartas, Peter; Fink, Elian - In: Journal of business research : JBR 68 (2015) 10, pp. 2057-2066
Persistent link: https://www.econbiz.de/10011373169
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Re-examination of advertising effectiveness in selected soft drink companies in Lagos State, Nigeria : a descriptive analysis
Adefulu, Adesoga; Scheers, Louise van - In: Acta Universitatis Danubius / Oeconomica 11 (2015) 3, pp. 24-34
Persistent link: https://www.econbiz.de/10011513060
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"Right" on the day : how the timing of date-specific promotions influences consumer responses
Deng, Huixin; Jin, Liyin; Xu, Qian - In: Psychology & marketing 39 (2022) 2, pp. 429-440
Persistent link: https://www.econbiz.de/10012796117
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Imagery usage in non-profit advertisements : a case for millennial consumers
Blewitt, J. C.; Mckiernan, Kyle - In: International journal of social entrepreneurship and … 6 (2021) 1, pp. 72-81
Persistent link: https://www.econbiz.de/10012697105
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"Advertisements of every kind to bring their brand into notoriety" : branding and "brandolatry" in the nineteenth-century champagne trade in Britain
Harding, Graham - In: Journal of wine economics 12 (2017) 4, pp. 378-385
Persistent link: https://www.econbiz.de/10011849655
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Promotion and place advertising combination on positive word of mouth private label product mediated by consumer satisfaction
Siswati, Endang - 2021
Persistent link: https://www.econbiz.de/10012594020
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Promotion on the internet : the impact on the consumer and its effects : selected examples
Marciszewska, Barbara; Szydłowska, Wiktoria - In: European research studies 26 (2023) 3, pp. 690-703
Persistent link: https://www.econbiz.de/10014382111