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IMC: an integrative review
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Werbung
Marketing management
34
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Kitchen, Philip J.
8
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1
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1
Kanso, Ali
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A reader in marketing communications
1
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ECONIS (ZBW)
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Does traditional advertising theory apply to the digital world? : a replication analysis questions the relevance of the elaboration likelihood model
Kerr, Gayle
;
Schultz, Don E.
;
Kitchen, Philip J.
; …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 390-400
Persistent link: https://www.econbiz.de/10011429030
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2
Integrated marketing communication : making it work at a strategic level
Kitchen, Philip J.
;
Burgmann, Inga
- In:
Journal of business strategy
36
(
2015
)
4
,
pp. 34-39
Persistent link: https://www.econbiz.de/10011407019
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3
The elaboration likelihood model : review, critique and research agenda
Kitchen, Philip J.
;
Kerr, Gayle
;
Schultz, Don E.
; …
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2033-2050
Persistent link: https://www.econbiz.de/10010461813
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4
Globalization, integration and gray marketing : marketing communications in New Zealand
Kitchen, Philip J.
;
Eagle, Lynne C.
-
2001
Persistent link: https://www.econbiz.de/10001650592
Saved in:
5
Economic crisis and its impact on promotion and media in Cyprus
Papasolomou, Ioanna
;
Kitchen, Philip J.
;
Panopoulos, …
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 719-734
Persistent link: https://www.econbiz.de/10011632017
Saved in:
6
Marketing communications
Kitchen, Philip J.
- In:
A reader in marketing communications
,
(pp. 1-9)
.
2005
Persistent link: https://www.econbiz.de/10003292715
Saved in:
7
Meaningful obstacles remain to standardization of international services advertising : new insights from a managerial survey
Kanso, Ali
;
Nelson, Richard Alan
;
Kitchen, Philip James
- In:
International journal of commerce and management
25
(
2015
)
4
,
pp. 490-511
Persistent link: https://www.econbiz.de/10011446378
Saved in:
8
A reader in marketing communications
Kitchen, Philip J.
(
ed.
)
-
2005
-
1. publ.
Persistent link: https://www.econbiz.de/10013488424
Saved in:
9
A reader in marketing communications
Kitchen, Philip J.
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10004833119
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