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Werbung
Consumer behaviour
82,818
Konsumentenverhalten
80,338
Emotion
10,689
Theorie
9,971
Theory
9,778
Relationship marketing
9,434
Beziehungsmarketing
9,401
Brand management
7,860
Markenführung
7,810
Brand image
7,145
Markenimage
7,106
Customer satisfaction
6,235
Kundenzufriedenheit
6,065
Online-Handel
5,618
Online retailing
5,608
USA
5,282
United States
5,029
Social Web
5,012
Social web
5,010
Service quality
4,809
Dienstleistungsqualität
4,757
Online-Marketing
4,606
Internet marketing
4,594
Brand
4,401
Markenartikel
4,389
Deutschland
4,288
Einzelhandel
4,209
Retail trade
4,171
Structural equation model
4,162
Strukturgleichungsmodell
4,140
Germany
4,009
Experiment
3,898
Werbewirkung
3,795
Advertising effects
3,754
Electronic Commerce
3,678
Verbraucherverhalten
3,616
E-commerce
3,571
Advertising
3,099
Herkunftsbezeichnung
3,041
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Undetermined
1,453
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557
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2,262
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737
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14
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2,169
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2,169
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131
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104
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87
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87
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61
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41
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40
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40
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27
Aufsatzsammlung
23
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15
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15
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11
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10
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10
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9
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8
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6
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6
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6
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6
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5
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5
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4
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4
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3
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3
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3
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2
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2
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2,886
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118
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3
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Septianto, Felix
21
Eisend, Martin
16
Gierl, Heribert
14
Dahlén, Micael
13
Diehl, Sandra
12
Pelsmacker, Patrick de
12
Rosengren, Sara
11
Taylor, Charles Raymond
11
Wu, Linwan
11
Yoon, Sukki
11
Dens, Nathalie
10
Boerman, Sophie C.
9
Chan, Kara
9
Evans, Nathaniel J.
9
Ghose, Anindya
9
Sahni, Navdeep S.
9
Torres, Ivonne M.
9
Yoon, Hye Jin
9
Dodoo, Naa Amponsah
8
Hudders, Liselot
8
Mooij, Marieke K. de
8
Shin, Jiwoong
8
Stafford, Marla Royne
8
Thaichon, Park
8
Zúñiga, Miguel Ángel
8
Bellman, Steven
7
Choi, Yung Kyun
7
Moshary, Sarah
7
Quach, Sara
7
Terlutter, Ralf
7
Wilbur, Kenneth C.
7
Wilson, Christopher
7
Arora, Taanika
6
Bang Nguyen Viet
6
Chen, Huan
6
Esch, Franz-Rudolf
6
Johnson, Garrett A.
6
Kareklas, Ioannis
6
Keller, Kevin Lane
6
Kim, Kacy K.
6
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Axel-Springer-Verlag
8
National Bureau of Economic Research
8
Springer Fachmedien Wiesbaden
8
American Marketing Association
5
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Advertising and Consumer Psychology Conference <4, 1985, Chicago, Ill.>
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Boston College / Department of Economics
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Deutschland / Bundeswehr / Universität Hamburg
1
Erasmus Research Institute of Management
1
European Advertising Academy
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsgruppe Konsum und Verhalten
1
Friedrich-Schiller-Universität Jena
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Förderverein Marburger Japan-Reihe
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <16., 2017, Gent>
1
IGI Global
1
IP Deutschland GmbH <Köln>
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Internationale Handelstagung <1987, Rüschlikon>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
NetLibrary, Inc
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
1
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Published in...
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International journal of advertising : the review of marketing communications
123
Journal of business research : JBR
99
Journal of marketing communications
99
International journal of advertising : the quarterly review of marketing communications
74
Journal of advertising research
69
Journal of promotion management : innovations in planning and applied research
48
Journal of advertising
42
Journal of promotion management : JPM
42
International journal of internet marketing and advertising : IJIMA
41
Journal of retailing and consumer services
39
Journal of advertising : official publication of the American Academy of Advertising
38
Psychology & marketing
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
Journal of current issues and research in advertising : JCIRA
25
European journal of marketing : EJM
24
Health marketing quarterly
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Marketing letters : a journal of research in marketing
20
Asia Pacific journal of marketing and logistics
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of international consumer marketing
19
Journal of current issues and research in advertising
18
Journal of marketing
18
The journal of consumer marketing
18
Journal of marketing research : JMR
17
International journal of consumer studies
16
Journal of global marketing
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Marketing : ZFP ; journal of research and management
16
Journal of business ethics : JOBE
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Young consumers : insight and ideas for responsible marketers
14
European journal of marketing
13
Marketing intelligence & planning
13
International journal of pharmaceutical and healthcare marketing : IJPHM
12
Journal of historical research in marketing
12
SpringerLink / Bücher
12
Journal of consumer marketing
11
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Source
All
ECONIS (ZBW)
2,966
USB Cologne (EcoSocSci)
41
EconStor
6
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1
Marketing to tourists from unfriendly countries : should we even try?
Stepchenkova, Svetlana
;
Su, Lijuan
;
Shichkova, Elena
- In:
Journal of travel research : a quarterly publication of …
58
(
2019
)
2
,
pp. 266-282
Persistent link: https://www.econbiz.de/10011982330
Saved in:
2
Colour temperature in advertising and its impact on consumer purchase intentions
Pilelienė, Lina
;
Grigaliūnaitė, Viktorija
- In:
Oeconomia Copernicana
8
(
2017
)
4
,
pp. 657-669
Persistent link: https://www.econbiz.de/10012229039
Saved in:
3
The role of brand orientation in the higher education sector : a student-perceived paradigm
Casidy, Riza
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
5
,
pp. 803-820
Persistent link: https://www.econbiz.de/10010228957
Saved in:
4
Green advertising : examining the role of celebrity's credibility using sem approach
Kumar, Rakesh
;
Tripathi, Vibhuti
- In:
Global business review
23
(
2022
)
2
,
pp. 440-459
Persistent link: https://www.econbiz.de/10013256847
Saved in:
5
Time orientation and attitudes toward advertising in a high-context culture : an empirical study of Macau
Kaynak, Erdener
;
Kara, Ali
;
Chow, Clement S. F.
- In:
Journal of Asia Pacific business
14
(
2013
)
2
,
pp. 88-106
Persistent link: https://www.econbiz.de/10009754677
Saved in:
6
The effectiveness of foreign-language display in advertising for congruent versus incongruent products
Hornikx, Jos
;
Meurs, Frank van
;
Hof, Robert-Jan
- In:
Journal of international consumer marketing
25
(
2013
)
3
,
pp. 152-165
Persistent link: https://www.econbiz.de/10009761432
Saved in:
7
How to promote quality perception : brand advertising or geographical indication?
Yue, Chengyan
;
Marette, Stéphan
;
Beghin, John C.
- In:
Nontariff measures with market imperfections : trade …
,
(pp. 73-98)
.
2013
Persistent link: https://www.econbiz.de/10009789620
Saved in:
8
Mitigating consumer ethnocentrism via advertising and media consumption in a transitional market : a study from Russia
Puzakova, Marina
;
Kwak, Hyokjin
;
Andras, Trina Larsen
- In:
International journal of advertising : the quarterly …
29
(
2010
)
5
,
pp. 727-764
Persistent link: https://www.econbiz.de/10008758526
Saved in:
9
Country of origin advertising and US demand of imported wine : an empirical analysis
Sam, Abdoul G.
;
Thompson, Stanley
- In:
Applied economics letters
19
(
2012
)
16/18
,
pp. 1871-1877
Persistent link: https://www.econbiz.de/10009685822
Saved in:
10
Consumer processing of international advertising : the roles of country of origin and consumer ethnocentrism
Moon, Byeong-joon
;
Jain, Subhash C.
- In:
Asian dimensions of services marketing
,
(pp. 89-109)
.
2002
Persistent link: https://www.econbiz.de/10001690236
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