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Werbung
Consumer behaviour
82,818
Konsumentenverhalten
80,338
Theorie
9,522
Theory
9,346
Relationship marketing
9,075
Beziehungsmarketing
9,045
Brand management
7,558
Markenführung
7,517
Brand image
6,705
Markenimage
6,665
Customer satisfaction
5,740
Online-Handel
5,669
Online retailing
5,658
Kundenzufriedenheit
5,583
Social Web
5,431
Social web
5,427
USA
4,952
United States
4,709
Online-Marketing
4,670
Internet marketing
4,661
Innovation adoption
4,636
Innovationsakzeptanz
4,584
Service quality
4,483
Dienstleistungsqualität
4,438
Brand
4,318
Markenartikel
4,306
Deutschland
4,294
Einzelhandel
4,211
Retail trade
4,168
Germany
4,011
Electronic Commerce
3,937
E-commerce
3,823
Werbewirkung
3,649
Advertising effects
3,611
Verbraucherverhalten
3,588
Experiment
3,479
Emotion
3,231
Advertising
3,049
Privater Konsum
2,873
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Undetermined
1,439
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553
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2,220
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732
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14
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2,127
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2,127
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130
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130
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107
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102
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87
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87
Hochschulschrift
65
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43
Collection of articles of several authors
40
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40
Konferenzschrift
27
Aufsatzsammlung
23
Conference paper
15
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15
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11
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10
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10
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9
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8
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7
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7
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6
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6
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5
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5
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4
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3
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3
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3
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3
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2
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1
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1
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2,837
German
120
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10
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3
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Septianto, Felix
21
Eisend, Martin
15
Gierl, Heribert
14
Dahlén, Micael
12
Diehl, Sandra
12
Pelsmacker, Patrick de
12
Taylor, Charles Raymond
11
Wu, Linwan
11
Yoon, Sukki
11
Dens, Nathalie
10
Rosengren, Sara
10
Boerman, Sophie C.
9
Chan, Kara
9
Evans, Nathaniel J.
9
Ghose, Anindya
9
Sahni, Navdeep S.
9
Torres, Ivonne M.
9
Choi, Yung Kyun
8
Dodoo, Naa Amponsah
8
Hudders, Liselot
8
Mooij, Marieke K. de
8
Shin, Jiwoong
8
Stafford, Marla Royne
8
Thaichon, Park
8
Yoon, Hye Jin
8
Zúñiga, Miguel Ángel
8
Bellman, Steven
7
Moshary, Sarah
7
Mueller, Barbara
7
Quach, Sara
7
Terlutter, Ralf
7
Wilbur, Kenneth C.
7
Wilson, Christopher
7
Arora, Taanika
6
Bang Nguyen Viet
6
Chen, Huan
6
Esch, Franz-Rudolf
6
Feng, Yang
6
Johnson, Garrett A.
6
Kareklas, Ioannis
6
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Springer Fachmedien Wiesbaden
9
Axel-Springer-Verlag
8
National Bureau of Economic Research
8
American Marketing Association
5
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Advertising and Consumer Psychology Conference <4, 1985, Chicago, Ill.>
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Boston College / Department of Economics
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Deutschland / Bundeswehr / Universität Hamburg
1
Erasmus Research Institute of Management
1
European Advertising Academy
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsgruppe Konsum und Verhalten
1
Friedrich-Schiller-Universität Jena
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Förderverein Marburger Japan-Reihe
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <16., 2017, Gent>
1
IGI Global
1
IP Deutschland GmbH <Köln>
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Internationale Handelstagung <1987, Rüschlikon>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
NetLibrary, Inc
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
1
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Published in...
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International journal of advertising : the review of marketing communications
128
Journal of business research : JBR
98
Journal of marketing communications
95
International journal of advertising : the quarterly review of marketing communications
71
Journal of advertising research
65
Journal of promotion management : innovations in planning and applied research
49
Journal of advertising
42
International journal of internet marketing and advertising : IJIMA
41
Journal of promotion management : JPM
41
Journal of retailing and consumer services
37
Psychology & marketing
37
Journal of advertising : official publication of the American Academy of Advertising
36
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
Journal of current issues and research in advertising : JCIRA
24
European journal of marketing : EJM
23
Health marketing quarterly
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of international consumer marketing
19
Marketing letters : a journal of research in marketing
19
Asia Pacific journal of marketing and logistics
18
Journal of current issues and research in advertising
17
Journal of marketing
17
Journal of marketing research : JMR
17
The journal of consumer marketing
17
International journal of consumer studies
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Marketing : ZFP ; journal of research and management
16
Journal of business ethics : JOBE
15
Journal of global marketing
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Young consumers : insight and ideas for responsible marketers
14
European journal of marketing
13
Marketing intelligence & planning
13
SpringerLink / Bücher
13
Journal of historical research in marketing
12
International journal of hospitality management
11
International journal of pharmaceutical and healthcare marketing : IJPHM
11
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Source
All
ECONIS (ZBW)
2,923
USB Cologne (EcoSocSci)
37
EconStor
6
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1
Advertising value and privacy concerns in mobile advertising : the case of SMS advertising in banking
Hui Shan Lom
;
Thoo Ai Chin
;
Lim, Weng Marc
;
Kian Yeik Koay
- In:
Journal of financial services marketing
29
(
2024
)
3
,
pp. 1135-1153
Persistent link: https://www.econbiz.de/10015061502
Saved in:
2
Ad creativity via augmented reality technology in online video ads : the differential role of novelty, message usefulness, and ad-consumer association
Feng, Yang
;
Xie, Quan
- In:
Journal of promotion management : innovations in …
25
(
2019
)
6
,
pp. 907-933
Persistent link: https://www.econbiz.de/10012179077
Saved in:
3
The future of advertising research in virtual, augmented, and extended realities
Ahn, Sun Joo
;
Kim, Jooyoung
;
Kim, Jaemin
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 162-170
Persistent link: https://www.econbiz.de/10014233940
Saved in:
4
The effects of brand trustworthiness and credibility on location-based advertising : moderating effects of privacy concern and social influence
Le, Hoang T. P. M.
;
Yoo, Weon Sang
;
Park, Jungkun
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 798-823
Persistent link: https://www.econbiz.de/10014551072
Saved in:
5
Structural equation modelling of customer attitudes towards social network advertising : a case of Iranian social networking site
Mirmehdi, Seyyed Mehdi
;
Sanayei, Ali
;
Dolatabadi, …
- In:
International journal of business excellence
12
(
2017
)
4
,
pp. 469-488
Persistent link: https://www.econbiz.de/10011801630
Saved in:
6
A framework for enhancing the influence of Facebook advertising : the key role of personalisation and
interactivity
Arora, Taanika
- In:
International journal of economics and business …
24
(
2022
)
3
,
pp. 305-343
Persistent link: https://www.econbiz.de/10014308806
Saved in:
7
Consumer responses to SMS advertising : antecedents and consequences
Drossos, Dimitris A.
;
Giaglis, George M.
;
Vlachos, Pavlos A.
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
1
,
pp. 105-136
Persistent link: https://www.econbiz.de/10010247649
Saved in:
8
Mobile advertising : a review of the literature
Billore, Aditya
;
Sadh, Ashish
- In:
The marketing review
15
(
2015
)
2
,
pp. 161-183
Persistent link: https://www.econbiz.de/10011504713
Saved in:
9
SMS advertising the Hallyu way : drivers, acceptance and intention to receive
Dix, Steve
;
Jamieson, Kyle
;
Shimul, Anwar Sadat
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 366-380
Persistent link: https://www.econbiz.de/10011562950
Saved in:
10
Program context and consumer acceptance of TV advertising
Uusitalo, Liisa
;
Valkeinen, Hanna
;
Valsta, Leni
-
1992
Persistent link: https://www.econbiz.de/10000844991
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