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~subject:"Werbung"
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Generalizable and robust TV ad...
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Werbung
Return on investment
1,315
Return on Investment
1,225
Fernsehwerbung
807
Television advertising
804
Werbewirkung
389
Advertising effects
382
USA
268
United States
268
Theorie
234
Theory
226
Konsumentenverhalten
166
Consumer behaviour
164
Advertising
157
return on investment
153
Online-Marketing
136
Internet marketing
135
Deutschland
113
Germany
111
Capital income
104
Kapitaleinkommen
104
Schätzung
95
Estimation
93
Fernsehprogramm
91
Fernsehen
88
Television programme
86
Media usage
85
Mediennutzung
85
Television
82
Brand management
78
Children
78
Markenführung
78
Kinder
77
Measurement
73
Messung
68
Performance measurement
68
Performance-Messung
68
Investition
65
Investment
64
Unternehmenserfolg
64
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26
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50
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105
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12
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12
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11
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11
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7
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5
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4
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148
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11
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1
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1
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Bellman, Steven
5
Kind, Hans Jarle
5
Wilbur, Kenneth C.
5
Nilssen, Tore
4
Schmidtke, Richard
4
Varan, Duane
4
Guitart, Ivan A.
3
Hudders, Liselot
3
Pelsmacker, Patrick de
3
Sørgard, Lars
3
Ali, Mazhar
2
Anderson, Simon P.
2
Bakir, Aysen
2
Bijmolt, Tammo H. A.
2
Cauberghe, Verolien
2
Chatterjee, Prabirendra
2
Cheong, Yunjae
2
Dens, Nathalie
2
Gentzkow, Matthew Aaron
2
Hartnett, Nicole
2
Hervet, Guillaume
2
Joo, Mingyu
2
Kim, Hyuksoo
2
Kim, Kihan
2
Klapper, Daniel
2
Panic, Katarina
2
Rask, Amy
2
Reinartz, Werner J.
2
Robinson, Jennifer A.
2
Schweidel, David A.
2
Shapiro, Jesse M.
2
Verhellen, Yann
2
Waiguny, Martin
2
Wooley, Brooke
2
Yang, Joonhyuk
2
Yurukoglu, Ali
2
Abhishek
1
Adetunji, Raji Ridwan
1
Agnew, Clark M.
1
Ahn, Jungsun
1
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Avrim Lazar and Associates
1
National Bureau of Economic Research
1
Otto-Friedrich-Universität Bamberg
1
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International journal of advertising : the quarterly review of marketing communications
7
Journal of marketing communications
7
Journal of advertising research
6
International journal of advertising : the review of marketing communications
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
CESifo working papers
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Quantitative marketing and economics : QME
3
Young consumers : insight and ideas for responsible marketers
3
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
2
International journal of consumer studies
2
International journal of internet marketing and advertising : IJIMA
2
Journal of marketing research
2
Journal of marketing research : JMR
2
Journal of promotion management : JPM
2
Journal of the Academy of Marketing Science
2
Advertising in a multimedia age
1
American economic review
1
Applied economics
1
Asia Pacific journal of marketing and logistics
1
Business history review
1
Business horizons
1
CESifo Working Paper Series
1
CIBR research papers
1
Challenges in an age of dis-engagement
1
DICE discussion paper
1
Discussion paper / Centre for Economic Policy Research
1
Discussion papers / Governance and the Efficiency of Economic Systems
1
Donald McGannon Communication Research Center's Everett C. Parker book series
1
Economic modelling
1
Economic research
1
Eurasian business review
1
European journal of marketing
1
European journal of marketing : EJM
1
Fontys Venlo - publication of applied sciences
1
Food policy : economics planning and politics of food and agriculture
1
Forschungsgruppe Konsum und Verhalten
1
Gabler Research / Forschungsgruppe Konsum und Verhalten
1
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ECONIS (ZBW)
157
USB Cologne (EcoSocSci)
3
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1
Return on investment and return on ad spend at the action level of AIDA using last touch attribution method on digital advertising platforms
Sriram K. V.
;
Poojary, Anup Ananda
;
Jawa, Vineet
; …
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 111-132
Persistent link: https://www.econbiz.de/10014318184
Saved in:
2
The power of inertia : conservatism in marketing resource allocation
Corstjens, Marcel
;
Umblijs, Andris
;
Wang, Chao
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 356-372
Persistent link: https://www.econbiz.de/10009267473
Saved in:
3
In search of advertising ROI : the impossible dream versus "Bounded rationality"
Metzger, Gale
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 251-253
Persistent link: https://www.econbiz.de/10010199622
Saved in:
4
Advertising agency operating efficiency
Cheong, Yunjae
;
Kim, Kihan
;
Combs, Justin
- In:
Journal of marketing communications
22
(
2016
)
1
,
pp. 83-99
Persistent link: https://www.econbiz.de/10011536091
Saved in:
5
Assessing ad-spend patterns to predict brand health : a model for advertisers to determine future advertising-budgeting strategies
Mirzaei, Abas
;
Gray, David
;
Baumann, Chris
;
Johnson, …
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 169-182
Persistent link: https://www.econbiz.de/10011518081
Saved in:
6
PR im Kommunikationsmix : Erfolgsmessung durch ökonometrisches Modelling
Klewes, Joachim
;
Lang, Rainer
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
36
(
2009
)
2
,
pp. 50-52
Persistent link: https://www.econbiz.de/10003829730
Saved in:
7
Calculation of marketing ROI in marketing mix models, from ROMI, to marketing-created value for shareholders, EVAM
Méndez Suárez, Mariano
;
Estevez, Macarena
- In:
Universia business review : UBR
(
2016
)
52
,
pp. 18-75
Persistent link: https://www.econbiz.de/10011759903
Saved in:
8
Attribution strategies and return on keyword investment in paid service advertising
Li, Hongshuang
;
Kannan, P. K.
;
Viswanathan, Siva
;
Pani, …
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
6
,
pp. 831-848
Persistent link: https://www.econbiz.de/10011617411
Saved in:
9
Search engine advertising effectiveness in a multimedia campaign
Zenetti, German
;
Bijmolt, Tammo H. A.
;
Leeflang, Peter
; …
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
3
,
pp. 7-38
Persistent link: https://www.econbiz.de/10010360072
Saved in:
10
Is children's understanding of nontraditional advertising comparable to their understanding of television advertising?
Owen, Laura J.
;
Lewis, Charlie
;
Auty, Susan
;
Buijzen, Moniek
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10010228560
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