Ad-supported websites face an increasing loss of monetizable ad impressions due to the rapid spread of adblockers, which allow users to get desired website content without unwanted advertising. As a countermeasure, many of these websites use anti-adblock filters, which detect adblock users and...

In accordance with the growing importance of the Internet and the Information and Communication Technologies required to exploit its full potential, a wide array of research has been focused on technology adoption models. Next to this, different forms of advertising like word of mouth marketing...