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The application of neuromarketing tools in communication research : a comprehensive review of trends

Casado-Aranda, Luis-Alberto; Sánchez-Fernández, Juan; … - In: Psychology & marketing 40 (2023) 9, pp. 1737-1756

Persistent link: https://www.econbiz.de/10014338321

Can advertising compensate the detrimental effects of negative online product reviews?

Bambauer-Sachse, Silke; Mangold, Sabrina - In: Marketing : ZFP ; journal of research and management 36 (2014) 4, pp. 240-256

Persistent link: https://www.econbiz.de/10010438087

Comparative advertising for goods versus services : effects of different types of product attributes through consumer reactance and activation on consumer response

Bambauer-Sachse, Silke; Heinzle, Priska - In: Journal of retailing and consumer services 44 (2018), pp. 82-90

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Responses to anti-adblock filters : theoretical foundations, influential factors, and managerial implications

Redondo, Ignacio; Aznar, Gloria - In: Journal of business economics and management 22 (2021) 1, pp. 42-60

Ad-supported websites face an increasing loss of monetizable ad impressions due to the rapid spread of adblockers, which allow users to get desired website content without unwanted advertising. As a countermeasure, many of these websites use anti-adblock filters, which detect adblock users and...

Persistent link: https://www.econbiz.de/10012505549

Dealing with intrusive ads : a study of which functionalities help consumers feel agency

Riedel, Aimee S.; Weeks, Clinton S.; Beatson, Amanda T. - In: International journal of advertising : the review of … 43 (2024) 2, pp. 361-387

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Research on advertising in a recession : a critical review and synthesis

Tellis, Gerard J.; Tellis, Kethan - In: Journal of advertising research 49 (2009) 3, pp. 304-327

Persistent link: https://www.econbiz.de/10003900832

Advertising in China : trends, constraints, and implications for foreign firms

Chillier, Carine; Denis, Jean-Emile - 1997

Persistent link: https://www.econbiz.de/10000978775

The dance between darkness and light : a systematic review of advertising's role in consumer well-being : 1980-2020

Gilbert, Jonathan Ross; Stafford, Marla Royne; Sheinin, … - In: International journal of advertising : the review of … 40 (2021) 4, pp. 491-528

Persistent link: https://www.econbiz.de/10012586676

Cross-cultural comparisons of popular YouTube ads : a content analysis of YouTube video ads in the U.S. and South Korea

Choi, Chang-Won - In: Journal of global scholars of marketing science : … 32 (2022) 2, pp. 145-161

Persistent link: https://www.econbiz.de/10013177323

Healthcare marketing : a review of the literature based on citation analysis

Butt, Irfan; Iqbal, Tariq; Zohaib, Sadia - In: Health marketing quarterly 36 (2019) 4, pp. 271-290

Persistent link: https://www.econbiz.de/10012200154

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