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Werbung
Consumer behaviour
82,818
Konsumentenverhalten
80,338
Theorie
9,273
Youth
9,267
Relationship marketing
9,142
Beziehungsmarketing
9,114
Theory
9,102
Jugendliche
9,009
Brand management
7,644
Markenführung
7,603
Brand image
6,792
Markenimage
6,747
USA
5,941
Social Web
5,864
Social web
5,859
Customer satisfaction
5,831
Online-Handel
5,798
Online retailing
5,785
Kundenzufriedenheit
5,672
United States
5,503
Online-Marketing
5,250
Internet marketing
5,231
Deutschland
4,969
Viral marketing
4,870
Virales Marketing
4,850
Service quality
4,491
Dienstleistungsqualität
4,443
Brand
4,337
Markenartikel
4,325
Germany
4,286
Einzelhandel
4,173
Retail trade
4,133
Werbewirkung
3,785
Electronic Commerce
3,779
Advertising effects
3,744
E-commerce
3,666
Verbraucherverhalten
3,589
Experiment
3,586
Emotion
3,284
Advertising
3,187
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Undetermined
1,481
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573
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Article
2,310
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775
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14
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2,215
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2,215
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137
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137
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110
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105
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91
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91
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65
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45
Sammelwerk
45
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45
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28
Aufsatzsammlung
25
Conference paper
16
Konferenzbeitrag
16
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12
Bibliografie enthalten
11
Bibliography included
11
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9
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8
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6
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6
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6
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6
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5
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5
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5
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4
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4
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4
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3
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3
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3
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2
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1
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1
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1
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English
2,959
German
126
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12
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5
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3
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2
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2
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1
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1
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1
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Septianto, Felix
20
Eisend, Martin
15
Gierl, Heribert
15
Yoon, Sukki
14
Pelsmacker, Patrick de
13
Taylor, Charles Raymond
13
Dahlén, Micael
12
Diehl, Sandra
12
Chan, Kara
11
Hudders, Liselot
11
Wu, Linwan
11
Choi, Yung Kyun
10
Dens, Nathalie
10
Rosengren, Sara
10
Boerman, Sophie C.
9
Evans, Nathaniel J.
9
Ghose, Anindya
9
Sahni, Navdeep S.
9
Torres, Ivonne M.
9
Dodoo, Naa Amponsah
8
Mooij, Marieke K. de
8
Saffer, Henry
8
Shin, Jiwoong
8
Stafford, Marla Royne
8
Thaichon, Park
8
Yoon, Hye Jin
8
Zúñiga, Miguel Ángel
8
Bellman, Steven
7
Dave, Dhaval
7
Kim, Kacy K.
7
King, Karen Whitehill
7
Moshary, Sarah
7
Quach, Sara
7
Reijmersdal, Eva A. van
7
Rozendaal, Esther
7
Terlutter, Ralf
7
Wilbur, Kenneth C.
7
Wilson, Christopher
7
Arora, Taanika
6
Baek, Tae Hyun
6
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National Bureau of Economic Research
9
Axel-Springer-Verlag
8
Springer Fachmedien Wiesbaden
8
American Marketing Association
5
Nordic Council of Ministers
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Advertising and Consumer Psychology Conference <4, 1985, Chicago, Ill.>
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Boston College / Department of Economics
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Deutschland / Bundeswehr / Universität Hamburg
1
Erasmus Research Institute of Management
1
European Advertising Academy
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsgruppe Konsum und Verhalten
1
Friedrich-Schiller-Universität Jena
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Förderverein Marburger Japan-Reihe
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <16., 2017, Gent>
1
IGI Global
1
IP Deutschland GmbH <Köln>
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Internationale Handelstagung <1987, Rüschlikon>
1
Katholische Bundesarbeitsgemeinschaft Jugendschutz
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
NetLibrary, Inc
1
OECD / Committee on Consumer Policy
1
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Published in...
All
International journal of advertising : the review of marketing communications
132
Journal of business research : JBR
99
Journal of marketing communications
96
International journal of advertising : the quarterly review of marketing communications
75
Journal of advertising research
71
Journal of promotion management : innovations in planning and applied research
51
International journal of internet marketing and advertising : IJIMA
43
Journal of advertising : official publication of the American Academy of Advertising
43
Journal of advertising
42
Journal of promotion management : JPM
41
Journal of retailing and consumer services
40
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
39
Psychology & marketing
38
Health marketing quarterly
25
Journal of current issues and research in advertising : JCIRA
25
European journal of marketing : EJM
23
Young consumers : insight and ideas for responsible marketers
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
19
Journal of international consumer marketing
19
Marketing letters : a journal of research in marketing
19
Asia Pacific journal of marketing and logistics
18
International journal of consumer studies
18
Journal of current issues and research in advertising
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
Journal of marketing
17
Journal of marketing research : JMR
17
The journal of consumer marketing
17
Journal of business ethics : JOBE
16
Marketing : ZFP ; journal of research and management
16
Journal of global marketing
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
14
European journal of marketing
13
Marketing intelligence & planning
13
Journal of historical research in marketing
12
Quantitative marketing and economics : QME
12
SpringerLink / Bücher
12
International journal of pharmaceutical and healthcare marketing : IJPHM
11
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Source
All
ECONIS (ZBW)
3,048
USB Cologne (EcoSocSci)
45
EconStor
6
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1
To praise or not to praise- Role of word of mouth in food delivery apps
Das, Manoj
;
Ramalingam, Mahesh
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014363977
Saved in:
2
Facebook advertising,
eWOM
and consumer purchase intention-evidence from a collectivistic emerging market
Chetioui, Youssef
;
Butt, Irfan
;
Lebdaoui, Hind
- In:
Journal of global marketing
34
(
2021
)
3
,
pp. 220-237
Persistent link: https://www.econbiz.de/10012584512
Saved in:
3
Consumer empowerment in interactive advertising and
eWOM
consequences : The PITRE model
Belanche, Daniel
;
Flavián Blanco, Carlos
; …
- In:
Journal of marketing communications
26
(
2020
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012203381
Saved in:
4
Users awareness of native advertising from Instagram media publishers : the effects of Instagram's branded content tool on attitudes and behavioural intent
Iacobucci, Serena
;
De Cicco, Roberta
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 71-90
Persistent link: https://www.econbiz.de/10012200009
Saved in:
5
How visual angle influences product recommendations in response to two-sided messages
Winahjoe, Sari
;
Paramita, Widya
;
Jin, Frances Seowon
; …
- In:
Marketing intelligence & planning
42
(
2024
)
6
,
pp. 1010-1027
Persistent link: https://www.econbiz.de/10015056927
Saved in:
6
Clarifying the relationship between involvement variables and advertising effectiveness among young people
Te'eni-Harari, Tali
- In:
Journal of consumer policy : consumer issues in law, …
37
(
2014
)
2
,
pp. 183-203
Persistent link: https://www.econbiz.de/10010479077
Saved in:
7
Impact of advertising puffery on purchase intention and brand loyalty of young adults
Punjani, Krunal K.
;
Ravi Kumar, V. V.
;
Mahadevan, Kala
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531730
Saved in:
8
Viral advertising : message quality, trust and consumers intention to share the content in social media
Tsekouropoulos, Georgios
- In:
International journal of technology marketing : IJTMkt
13
(
2019
)
2
,
pp. 111-124
Persistent link: https://www.econbiz.de/10012140188
Saved in:
9
Measuring the impact of creative viral advertising content on hierarchy-of-effects : an application of structural equation modelling
Kaur, Balpreet
;
Sharma, Rishi R.
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 353-369
Persistent link: https://www.econbiz.de/10014318230
Saved in:
10
The influence of social media advertising on consumer behaviour
Al Akayleh, Fayq
- In:
Middle East journal of management : MEJM
8
(
2021
)
4
,
pp. 344-366
Persistent link: https://www.econbiz.de/10012595011
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