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Marketing Mutual Funds
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Werbung
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Haslem, John A.
11
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9
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Wheeler, Alina
8
Baack, Donald
7
Clow, Kenneth E.
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Collins, Thomas L.
7
Rapp, Stan
7
Boenigk, Michael
5
Kitchen, Philip J.
5
Soloveichik, Rachel
5
Stumpf, Marcus
5
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4
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4
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4
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4
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4
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4
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3
Belz, Frank
3
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3
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3
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3
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3
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3
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3
Cookson, Gordon
3
Ferdinand, Hans-Michael
3
Fitzgerald, Doireann
3
Gillis, Tamara L.
3
Haller, Stefanie
3
Hofe, Klaus G.
3
Jenkinson, Tim
3
Jones, Howard
3
Kath, Joachim
3
Kliebisch, Christoph
3
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3
Leeflang, Peter
3
Li, Siguang
3
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5
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2
Advertising Research Foundation
2
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2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Symposium Industrielle Kommunikation <1977, Darmstadt>
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
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1
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1
Axel Springer Verlag, Marketing Anzeigen
1
Berufsverband Deutscher Markt- und Sozialforscher
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Betriebswirtschaftliche Beratungsstelle für den Einzelhandel <Köln>
1
Bundesforschungsanstalt für Naturschutz und Landschaftsökologie
1
Centro de Estudios Financieros <Madrid u.a.>
1
Copenhagen Symposium <1, 1989>
1
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1
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1
Dialog Marketing Competence Center <Kassel>
1
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1
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1
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1
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Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Haufe-Lexware GmbH & Co. KG
1
Institut für Volkswirtschaftslehre <Ilmenau>
1
Institute of Practitioners in Advertising <London>
1
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <22., 2022, Hamburg>
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Internationale Handelstagung <1987, Rüschlikon>
1
J. L. Kellogg Graduate School of Management
1
Kongress der Deutschen Marktforschung <25, 1990, Bonn>
1
Kyi͏̈vs'kyj nacional'nyj torhovel'no-ekonomičnyj universytet
1
Language Programmes Development Centre <Ismaning>
1
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Journal of historical research in marketing
13
SpringerLink / Bücher
12
International journal of internet marketing and advertising : IJIMA
8
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Journal of financial services marketing : JFSM
6
Journal of marketing management : MM
6
Journal of promotion management : innovations in planning and applied research
6
European journal of marketing : EJM
5
Journal of Islamic marketing : JIMA
5
Journal of business research : JBR
5
Springer eBook Collection
5
Basler Schriften zum Marketing
4
Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry
4
International journal of islamic marketing and branding
4
Journal of advertising research
4
Marketing theory
4
BAW-Texte / Reihe Public Relations
3
Europäische Kulturen in der Wirtschaftskommunikation
3
Integrierte Kommunikation in Theorie und Praxis : betriebswirtschaftliche und kommunikationswissenschaftliche Perspektiven ; mit Meinungen und Beispielen aus der Praxis
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
3
Journal of customer behaviour
3
Journal of marketing
3
Know-how to use
3
Lehrbuch
3
Markenbrand
3
Research
3
A Ronald Press Publication
2
BEA working papers
2
Die Bank
2
Diskussionsbeiträge des Instituts für Wirtschaft und Ökologie Universität St. Gallen
2
European journal of operational research : EJOR
2
Europäische Hochschulschriften / 5
2
Interaktive Werbung : Marketingkommunikation auf dem Weg ins digitale Zeitalter
2
International journal of Islamic marketing and branding
2
International journal of consumer studies
2
International journal of technology marketing : IJTMkt
2
International's series in marketing
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of business case studies
2
Journal of business ethics : JOBE
2
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ECONIS (ZBW)
656
USB Cologne (EcoSocSci)
208
USB Cologne (business full texts)
8
EconStor
7
BASE
3
RePEc
3
OLC EcoSci
2
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1
Selection neglect in mutual fund advertisements
Koehler, Jonathan J.
;
Mercer, Molly
- In:
Management science : journal of the Institute for …
55
(
2009
)
7
,
pp. 1107-1121
Persistent link: https://www.econbiz.de/10003864214
Saved in:
2
Mutual fund advertisements
Wu, Congsheng
- In:
Investment management and financial innovations
6
(
2009
)
2
,
pp. 68-76
Persistent link: https://www.econbiz.de/10003918592
Saved in:
3
Regulating information disclosure in mutual fund advertising in the United States : will consumers utilize cost information?
Pontari, Beth A.
;
Stanaland, Andrea J. S.
;
Smythe, Tom
- In:
Journal of consumer policy : consumer issues in law, …
32
(
2009
)
4
,
pp. 333-351
Persistent link: https://www.econbiz.de/10003934061
Saved in:
4
Mutual fund advertising : should investors take notice?
Jones, Michael A.
;
Lesseig, Vance P.
;
Smythe, Thomas I.
; …
- In:
Journal of financial services marketing : JFSM
12
(
2007/08
)
3
,
pp. 242-254
Persistent link: https://www.econbiz.de/10003698348
Saved in:
5
Investor learning and mutual fund advertising and distribution fees
Haslem, John A.
- In:
The journal of investing
18
(
2009
)
4
,
pp. 53-56
Persistent link: https://www.econbiz.de/10003927340
Saved in:
6
The Impact of advertising on funds flows in alternative distribution channels
Yankow, Jeffrey J.
;
Smythe, Thomas I.
;
Lesseig, Vance P.
; …
- In:
International journal of financial research
2
(
2011
)
1
,
pp. 2-22
Persistent link: https://www.econbiz.de/10009305730
Saved in:
7
Does advertising strategy matter in influencing mutual fund purchase?
Dey, Dipanjan Kumar
;
Chauhan, Yogesh Kumar
; …
- In:
Journal of financial services marketing : JFSM
20
(
2015
)
1
,
pp. 23-33
Persistent link: https://www.econbiz.de/10011298755
Saved in:
8
The role of investors' objective financial knowledge on the assessment of risk disclosures in mutual fund advertisements
Hüsser, Andreas
- In:
Journal of financial services marketing : JFSM
20
(
2015
)
1
,
pp. 5-22
Persistent link: https://www.econbiz.de/10011298756
Saved in:
9
Effects of mutual fund advertising disclosures on investor information processing and decision-making
Lee, Taejun
;
Yun, Tai Woong
;
Haley, Eric
- In:
The journal of services marketing
27
(
2013
)
2
,
pp. 104-117
Persistent link: https://www.econbiz.de/10009747188
Saved in:
10
Do investors show an attentional bias toward past performance? : an eye-tracking experiment on visual attention to mutual fund disclosures in simplified fund prospectuses
Hüsser, Andreas
;
Wirth, Werner
- In:
Journal of financial services marketing : JFSM
19
(
2014
)
3
,
pp. 169-185
Persistent link: https://www.econbiz.de/10010497766
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