setup differentiated platforms compete in advertising and offer consumers a service free of charge (such as a TV program …) that is financed through advertising. We show that advertising can exhibit the properties of a strategic substitute or … point of view perfect competition is not always desirable. …

setup differentiated platforms compete in advertising and offer consumers a service free of charge (such as a TV program …) that is financed through advertising. We show that advertising can exhibit the properties of a strategic substitute or … point of view perfect competition is not always desirable. …

Television advertising levels in Europe are regulated according to the "Audiovisual Service Media Directive" where …. The present model evaluates the effects of symmetric and asymmetric regulation of ad levels on competition for viewers and … advertising cap, regulation can be profit-increasing for both channels. If the public broadcaster is more strictly regulated, this …

in the users' nuisance costs of advertising. As a general insight, we obtain that factors affecting competition in the … differentiated from the users' perspective but are homogenous for advertisers. We show that, although there is Bertrand competition … for advertisers, platforms obtain positive margins in the advertising market. In addition, platforms' profits can increase …

too extreme as broadcasters strive to avoid ruinous subscription price competition, but strong advertising demand may lead …, magazines, newspapers, the Internet, and television (the illustrative example henceforth). Most advertising expenditures are … incurred for these media. They are also mainly supported by advertising revenue. Early work stressed possible market failures …

This chapter focuses on the economic mechanisms at work in recent models of advertising finance in media markets …, and to clarify the conceptual aspects. The chapter first develops a canonical model of two-sided markets for advertising … advertising markets, and concrete issues such as congestion and second-degree discrimination. The second part is devoted to recent …

competition "either or both." A central result is that platform ownership does not affect advertising levels, despite nontrivial …This paper develops a fairly general model of platform competition in media markets allowing viewers to use multiple … platforms. This leads to a new form of competition between platforms, in which they do not steal viewers from each other, but …

We study the relation between ad networks, consumer privacy and the online advertising market. We consider two …). We show that tracking may increase or decrease the provision of ads, depending on its effect on expected advertising …

, accounting for multi-homing helps to recognize complementarity between products; on the advertising side, it allows to measure to … what extent advertising demand depends on the shares of exclusive and overlapping readers. …