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Werbung
Verkauf
3,472
Selling
2,873
Zielgruppe
2,853
Target group
2,455
Konsumentenverhalten
1,024
Consumer behaviour
1,019
Salespeople
877
Verkaufspersonal
877
Marketing
766
Deutschland
743
Marketingmanagement
680
Marketing management
658
Germany
653
Beziehungsmarketing
597
Relationship marketing
592
Theorie
562
Theory
552
USA
499
United States
469
Werbewirkung
394
Advertising effects
391
Advertising
381
Online-Marketing
345
Internet marketing
339
B-to-B-Marketing
298
Business-to-business marketing
298
Children
264
Kinder
264
Marktsegmentierung
261
Elderly people
256
Ältere Menschen
256
Market segmentation
242
Erfolgsfaktor
235
Sales
235
Success factor
211
Vertrieb
209
Absatz
201
Lieferantenmanagement
196
Supplier relationship management
196
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141
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54
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Article
263
Book / Working Paper
138
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3
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234
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234
Aufsatz im Buch
28
Book section
28
Graue Literatur
17
Non-commercial literature
17
Arbeitspapier
15
Working Paper
15
Collection of articles of several authors
6
Hochschulschrift
6
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6
Sammelwerk
6
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6
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4
Conference paper
4
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4
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4
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3
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2
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2
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2
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2
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2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Language
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English
358
German
43
Undetermined
3
Author
All
Hudders, Liselot
9
Buijzen, Moniek
6
Cauberghe, Veroline
5
De Jans, Steffi
5
Galeotti, Andrea
5
Rozendaal, Esther
5
Bakir, Aysen
4
Collins, Thomas L.
4
Pelsmacker, Patrick de
4
Pepall, Lynne
4
Puntoni, Stefano
4
Rapp, Stan
4
Reijmersdal, Eva A. van
4
Van de Sompel, Dieneke
4
Zhang, Jianqiang
4
Acquisti, Alessandro
3
An, Soontae
3
Carlson, Les
3
Cassia, Fabio
3
Mei, Shue
3
Moraga-González, José Luis
3
Nicolini, Valentina
3
Reiff, Joseph
3
Shin, Jiwoong
3
Spotts, Harlan E.
3
Stafford, Marla Royne
3
Vanwesenbeeck, Ini
3
Weinberger, Marc G.
3
Weinberger, Michelle F.
3
Zhang, Kaifu
3
Zhong, Weijun
3
Antioco, Michael
2
Assaf, A. Georges
2
Bernardin, Lidwine
2
Bruhn, Manfred
2
Burguet, Roberto
2
Butt, Muhammad Mohsin
2
Bušljeta Banks, Ivana
2
Castonguay, Jessica
2
Cauberghe, Verolien
2
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Institution
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American Marketing Association
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
Agfa-Aktiengesellschaft
1
Axel Springer Verlag, Marketing Anzeigen
1
Bayerische Akademie für Werbung und Marketing
1
Dialog Marketing Competence Center <Kassel>
1
European Advertising Academy
1
ICORIA <12., 2013, Zagreb>
1
Nomos Verlagsgesellschaft
1
OECD
1
OECD / Committee on Consumer Policy
1
Otto-Friedrich-Universität Bamberg
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
United States Trademark Association
1
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Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
20
Young consumers : insight and ideas for responsible marketers
20
International journal of advertising : the quarterly review of marketing communications
12
Journal of advertising research
10
International journal of advertising : the review of marketing communications
8
International journal of consumer studies
6
Journal of marketing communications
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Journal of advertising
5
European journal of marketing : EJM
4
Health marketing quarterly
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
4
Journal of food products marketing
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Journal of business research : JBR
3
Journal of current issues and research in advertising : JCIRA
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Operations research
3
Review of industrial organization : RIO
3
Anthropology and business
2
Australasian marketing journal
2
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
2
CESifo working papers
2
Central European business review : CEBR
2
Discussion paper / Tinbergen Institute
2
Discussion papers / CEPR
2
ERIM Report Series Reference
2
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
2
European journal of marketing
2
International journal of hospitality management
2
Journal of business ethics : JOBE
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
2
Journal of historical research in marketing
2
Journal of international consumer marketing
2
Journal of promotion management : JPM
2
Journal of promotion management : innovations in planning and applied research
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of strategic marketing
2
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Source
All
ECONIS (ZBW)
389
USB Cologne (EcoSocSci)
14
USB Cologne (business full texts)
1
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1
Monetarisierung von Computerspielen
Koubek, Jochen
-
2020
Persistent link: https://www.econbiz.de/10012313135
Saved in:
2
Advertising
Heath, Ray Brian
-
1968
Persistent link: https://www.econbiz.de/10000615396
Saved in:
3
Speaking of advertising
Wright, John Sherman
(
ed.
);
Warner, Daniel S.
(
ed.
)
-
1963
Persistent link: https://www.econbiz.de/10000595600
Saved in:
4
Medienkonkurrenz auf dem Werbemarkt : Zielgruppendifferenzierung in der Angebotsstrategie der Werbeträger Presse, Rundfunk und Fernsehen
Korff-Sage, Kirsten
-
1999
Persistent link: https://www.econbiz.de/10000681792
Saved in:
5
Advertising
Cohen, Dorothy
-
1972
Persistent link: https://www.econbiz.de/10000674669
Saved in:
6
Zielgruppen im Reisemarkt
1986
Persistent link: https://www.econbiz.de/10000422877
Saved in:
7
Advertising
Mandell, Maurice Ira
-
1968
Persistent link: https://www.econbiz.de/10000568063
Saved in:
8
Advertising
Norris, James S.
-
1984
-
3. ed
Persistent link: https://www.econbiz.de/10000065888
Saved in:
9
Advertising
Norris, James S.
-
1980
-
2. ed
Persistent link: https://www.econbiz.de/10000048782
Saved in:
10
Advertising
Wright, John Sherman
;
Winter, Willis L.
;
Zeigler, …
-
1982
-
5. ed
Persistent link: https://www.econbiz.de/10000077534
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