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Werbung
Marketing
31,391
Marketingmanagement
3,572
Marketing management
3,360
marketing
2,592
Theorie
2,430
Consumer behaviour
2,425
Theory
2,403
Deutschland
2,139
Konsumentenverhalten
2,111
Retailing
1,951
Germany
1,804
USA
1,362
Management
1,261
United States
1,171
Strategisches Management
1,142
Agribusiness
1,110
Relationship marketing
1,079
Einzelhandel
1,072
Beziehungsmarketing
1,032
Retail trade
999
Marktforschung
985
Brand management
844
Economics
842
Marketingtheorie
827
Marketing theory
823
Markenführung
818
Advertising
753
Agricultural and Food Policy
729
Internet marketing
726
Online-Marketing
725
Innovation
709
Market research
692
Demand and Price Analysis
656
Crop Production/Industries
640
retailing
632
Livestock Production/Industries
602
Internet
585
Food Consumption/Nutrition/Food Safety
584
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561
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263
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37
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35
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35
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33
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29
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28
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27
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19
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16
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15
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15
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14
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13
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12
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12
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12
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11
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11
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7
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7
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6
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6
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6
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4
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4
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4
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4
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4
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Pepels, Werner
11
Bruhn, Manfred
9
Koschnick, Wolfgang J.
9
Wheeler, Alina
8
Baack, Donald
7
Clow, Kenneth E.
7
Collins, Thomas L.
7
Jain, Amit
7
Malik, Garima
7
Rapp, Stan
7
Boenigk, Michael
5
Kitchen, Philip J.
5
Soloveichik, Rachel
5
Stumpf, Marcus
5
Baker, Michael John
4
Bünte, Claudia
4
Hackley, Christopher E.
4
Kreicbergs, Toms
4
Wang, Jing
4
Ščeulovs, Deniss
4
Belch, George E.
3
Belz, Frank
3
Berger, Arthur Asa
3
Blakeman, Robyn
3
Botzenhardt, Florian
3
Breyer-Mayländer, Thomas
3
Cong, Lin William
3
Ferdinand, Hans-Michael
3
Fitzgerald, Doireann
3
Gillis, Tamara L.
3
Haller, Stefanie
3
Hofe, Klaus G.
3
Kath, Joachim
3
Kliebisch, Christoph
3
Kreutzer, Ralf T.
3
Leeflang, Peter
3
Li, Siguang
3
Nakamura, Leonard Isamu
3
O'Hagan, Lauren Alex
3
Rennhak, Carsten
3
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American Marketing Association
7
Springer Fachmedien Wiesbaden
5
International Association of Business Communicators
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Advertising Research Foundation
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Symposium Industrielle Kommunikation <1977, Darmstadt>
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Akademie für Naturschutz und Landschaftspflege
1
Axel Springer Verlag, Marketing Anzeigen
1
Berufsverband Deutscher Markt- und Sozialforscher
1
Betriebswirtschaftliche Beratungsstelle für den Einzelhandel <Köln>
1
Bundesforschungsanstalt für Naturschutz und Landschaftsökologie
1
Centro de Estudios Financieros <Madrid u.a.>
1
Copenhagen Symposium <1, 1989>
1
Deutscher Marketing-Tag <34, 2006, Düsseldorf>
1
Deutscher Marketing-Verband
1
Deutschland / Bundesministerium für Wirtschaft und Technologie
1
Dialog Marketing Competence Center <Kassel>
1
Duncker & Humblot
1
Economist Conference Unit <London>
1
Fakultät Wirtschafts- und Sozialwissenschaften, Universität Hohenheim
1
Friedrich-Alexander-Universität Erlangen-Nürnberg / Institut für Freie Berufe
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gesellschaft Werbeagenturen
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Haufe-Lexware GmbH & Co. KG
1
Institut für Volkswirtschaftslehre <Ilmenau>
1
Institute of Practitioners in Advertising <London>
1
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <22., 2022, Hamburg>
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Internationale Handelstagung <1987, Rüschlikon>
1
J. L. Kellogg Graduate School of Management
1
Kongress der Deutschen Marktforschung <25, 1990, Bonn>
1
Kyi͏̈vs'kyj nacional'nyj torhovel'no-ekonomičnyj universytet
1
Language Programmes Development Centre <Ismaning>
1
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Published in...
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Journal of historical research in marketing
13
SpringerLink / Bücher
12
International journal of internet marketing and advertising : IJIMA
8
Journal of marketing management : MM
6
Journal of promotion management : innovations in planning and applied research
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
European journal of marketing : EJM
5
International journal of economic issues : IJEI
5
Journal of Islamic marketing : JIMA
5
Journal of business research : JBR
5
Springer eBook Collection
5
Basler Schriften zum Marketing
4
Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry
4
International journal of islamic marketing and branding
4
Journal of advertising research
4
Marketing theory
4
BAW-Texte / Reihe Public Relations
3
Europäische Kulturen in der Wirtschaftskommunikation
3
Integrierte Kommunikation in Theorie und Praxis : betriebswirtschaftliche und kommunikationswissenschaftliche Perspektiven ; mit Meinungen und Beispielen aus der Praxis
3
Journal of customer behaviour
3
Journal of marketing
3
Journal of retailing and consumer services
3
Know-how to use
3
Lehrbuch
3
Markenbrand
3
Research
3
A Ronald Press Publication
2
BEA working papers
2
Die Bank
2
Diskussionsbeiträge des Instituts für Wirtschaft und Ökologie Universität St. Gallen
2
European journal of operational research : EJOR
2
Europäische Hochschulschriften / 5
2
GITAM journal of management : a quarterly publication of GITAM Institute of Management
2
Interaktive Werbung : Marketingkommunikation auf dem Weg ins digitale Zeitalter
2
International economics & finance journal : (IEFJ)
2
International journal of Islamic marketing and branding
2
International journal of consumer studies
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of technology marketing : IJTMkt
2
International's series in marketing
2
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Source
All
ECONIS (ZBW)
631
USB Cologne (EcoSocSci)
208
USB Cologne (business full texts)
8
EconStor
7
BASE
4
RePEc
3
OLC EcoSci
2
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1
Celebrity advertising in Indian visual media
Thiyagarajan, S.
;
Shanthi, P.
- In:
GITAM journal of management : a quarterly publication …
13
(
2015
)
1
,
pp. 182-190
Persistent link: https://www.econbiz.de/10011302378
Saved in:
2
"Impact of T. V. advertisement and sales promotion on
FMCG
in rural India"
Malik, Garima
;
Jain, Amit
- In:
International journal of economic issues : IJEI
6
(
2013
)
2
,
pp. 171-176
Persistent link: https://www.econbiz.de/10010193798
Saved in:
3
"Impact of T. V. advertisement and sales promotion on
FMCG
in rural India"
Malik, Garima
;
Jain, Amit
- In:
International journal of economic issues : IJEI
8
(
2015
)
2
,
pp. 79-84
Persistent link: https://www.econbiz.de/10011453705
Saved in:
4
Paths to and off purchase : quantifying the impact of traditional
marketing
and online consumer activity
Srinivasan, Shuba
;
Rutz, Oliver J.
;
Pauwels, Koen
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
4
,
pp. 440-453
Persistent link: https://www.econbiz.de/10011563220
Saved in:
5
"Impact of T. V. Advertisement and sales promotion on
FMCG
in rural India"
Malik, Garima
;
Jain, Amit
- In:
International journal of economic issues : IJEI
9
(
2016
)
2
,
pp. 171-176
Persistent link: https://www.econbiz.de/10011645683
Saved in:
6
"Impact of T. V. advertisement and sales promotion on
FMCG
in rural India"
Malik, Garima
;
Jain, Amit
- In:
Economics & finance notes
5
(
2016
)
1/2
,
pp. 81-86
Persistent link: https://www.econbiz.de/10011645785
Saved in:
7
"Impact of T.V. advertisement and sales promotion on
FMCG
in rural India"
Malik, Garima
;
Jain, Amit
- In:
International economics & finance journal : (IEFJ)
13
(
2018
)
1
,
pp. 81-86
Persistent link: https://www.econbiz.de/10011989401
Saved in:
8
Impact of T.V. advertisement and sales promotion on
FMCG
in rural India
Malik, Garima
;
Jain, Amit
- In:
International journal of economic issues : IJEI
10
(
2017
)
2
,
pp. 187-192
Persistent link: https://www.econbiz.de/10011925112
Saved in:
9
The impact of advertising media strategy on consumer buying behaviour with special reference to
FMCG
products
Kaushik, Tanuja
;
Baliyan, Rashi
- In:
GITAM journal of management : a quarterly publication …
15
(
2017
)
4
,
pp. 128-143
Persistent link: https://www.econbiz.de/10011886855
Saved in:
10
"Impact of T. V. advertisement and sales promotion on
FMCG
in rural India"
Malik, Garima
;
Jain, Amit
- In:
International journal of economic issues : IJEI
12
(
2019
)
1
,
pp. 87-91
Persistent link: https://www.econbiz.de/10012429851
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