//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Product placement versus tradi...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbung
Consumer behaviour
82,325
Konsumentenverhalten
79,844
Brand management
17,561
Markenführung
17,147
Marketingmanagement
16,987
Marketing management
16,399
Theorie
11,937
Theory
11,769
Brand image
11,100
Markenimage
10,983
Relationship marketing
10,937
Beziehungsmarketing
10,891
Werbewirkung
7,949
Advertising effects
7,723
Online-Marketing
6,876
USA
6,811
Deutschland
6,799
Internet marketing
6,797
Markenartikel
6,554
United States
6,524
Brand
6,506
Germany
6,400
Social Web
6,147
Social web
6,141
Customer satisfaction
6,006
Marketing
5,857
Kundenzufriedenheit
5,833
Online-Handel
5,630
Online retailing
5,619
Advertising
5,331
Einzelhandel
4,642
Retail trade
4,579
Service quality
4,559
Dienstleistungsqualität
4,509
Electronic Commerce
4,067
E-commerce
3,900
Verbraucherverhalten
3,586
Experiment
3,566
Emotion
3,483
more ...
less ...
Online availability
All
Undetermined
2,195
Free
926
Type of publication
All
Article
3,650
Book / Working Paper
1,678
Journal
25
Type of publication (narrower categories)
All
Article in journal
3,384
Aufsatz in Zeitschrift
3,384
Aufsatz im Buch
260
Book section
260
Graue Literatur
260
Non-commercial literature
260
Working Paper
188
Arbeitspapier
183
Hochschulschrift
126
Collection of articles of several authors
109
Sammelwerk
109
Thesis
81
Aufsatzsammlung
63
Konferenzschrift
52
Lehrbuch
45
Textbook
40
Case study
24
Conference proceedings
24
Fallstudie
24
Bibliografie enthalten
23
Bibliography included
23
Conference paper
22
Konferenzbeitrag
22
Ratgeber
13
Reprint
13
Guidebook
12
Collection of articles written by one author
10
Sammlung
10
Bibliografie
9
Dissertation u.a. Prüfungsschriften
9
Handbook
8
Handbuch
8
Glossar enthalten
7
Glossary included
7
Market information
6
Marktinformation
6
Mehrbändiges Werk
6
Multi-volume publication
6
Einführung
5
Fallstudiensammlung
5
more ...
less ...
Language
All
English
4,917
German
409
Undetermined
18
Russian
6
French
5
Italian
5
Polish
3
Swedish
2
Arabic
1
Bulgarian
1
Norwegian
1
Portuguese
1
more ...
less ...
Author
All
Eisend, Martin
30
Kaiser, Harry M.
30
Pelsmacker, Patrick de
27
Septianto, Felix
25
Gierl, Heribert
21
Taylor, Charles Raymond
21
Bruhn, Manfred
19
Rosengren, Sara
19
Diehl, Sandra
18
Yoon, Sukki
17
Dahlén, Micael
16
Dens, Nathalie
16
Yoon, Hye Jin
16
Stafford, Marla Royne
14
Terlutter, Ralf
13
Wilbur, Kenneth C.
13
Esch, Franz-Rudolf
12
Ford, John B.
12
Hudders, Liselot
12
Rozendaal, Esther
12
Sahni, Navdeep S.
12
Wilson, Rick T.
12
Chan, Kara
11
Evans, Nathaniel J.
11
Jerath, Kinshuk
11
Okazaki, Shintaro
11
Reijmersdal, Eva A. van
11
Torres, Ivonne M.
11
Wilson, Christopher
11
Wu, Linwan
11
Campbell, Colin L.
10
Choi, Yung Kyun
10
Czarnecka, Barbara
10
Dave, Dhaval
10
Ghose, Anindya
10
Hackley, Christopher E.
10
Malik, Garima
10
Mueller, Barbara
10
Pepels, Werner
10
Percy, Larry
10
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
20
National Bureau of Economic Research
16
Axel-Springer-Verlag
8
American Marketing Association
6
IGI Global
4
Cornell University / Department of Agricultural Economics
3
European Advertising Academy
3
IP Deutschland GmbH <Köln>
3
Peter Lang GmbH
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Österreichische Werbewissenschaftliche Gesellschaft
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Advertising Research Foundation
2
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Fördergesellschaft Marketing an der Universität Augsburg
2
ICORIA <14., 2015, London>
2
Institute of Canadian Advertising
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
AMAK AG
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Advertising and Consumer Psychology Conference <4, 1985, Chicago, Ill.>
1
American association of Advertising Agencies
1
Anheuser-Busch, Inc.
1
Association of National Advertisers
1
Ausstellung Werbewelten Made in Hamburg <2010 - 2011, Hamburg>
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Boston College / Department of Economics
1
Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation / Jahrestagung <1., 2014, Mainz>
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
179
Journal of advertising research
142
International journal of advertising : the quarterly review of marketing communications
136
Journal of business research : JBR
129
Journal of marketing communications
126
Journal of advertising : official publication of the American Academy of Advertising
120
Journal of advertising
79
Journal of promotion management : JPM
68
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
63
Journal of promotion management : innovations in planning and applied research
59
International journal of internet marketing and advertising : IJIMA
47
Journal of retailing and consumer services
47
Psychology & marketing
47
European journal of marketing : EJM
41
Journal of current issues and research in advertising : JCIRA
40
Health marketing quarterly
37
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
34
Management science : journal of the Institute for Operations Research and the Management Sciences
31
SpringerLink / Bücher
28
Journal of marketing
27
Journal of marketing research : JMR
27
Marketing letters : a journal of research in marketing
27
Journal of current issues and research in advertising
26
Journal of global marketing
26
Young consumers : insight and ideas for responsible marketers
26
Journal of consumer research : JCR ; an interdisciplinary bimonthly
25
Journal of business ethics : JOBE
24
Journal of historical research in marketing
24
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
Journal of international consumer marketing
22
Asia Pacific journal of marketing and logistics
21
Quantitative marketing and economics : QME
21
International journal of consumer studies
20
European journal of operational research : EJOR
19
International journal of pharmaceutical and healthcare marketing : IJPHM
19
Journal of marketing research
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Marketing : ZFP ; journal of research and management
18
International journal of industrial organization
17
The journal of consumer marketing
17
more ...
less ...
Source
All
ECONIS (ZBW)
5,248
USB Cologne (EcoSocSci)
91
EconStor
9
OLC EcoSci
3
USB Cologne (business full texts)
1
RePEc
1
Showing
1
-
10
of
5,353
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Effects of in-game virtual direct experience (VDE) on reactions to real-world brands
Dardis, Frank E.
;
Schmierbach, Mike
;
Ahern, Lee
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 313-334
Persistent link: https://www.econbiz.de/10011305231
Saved in:
2
An investigation of brand placement effects on brand attitudes and purchase intentions : brand placements versus TV commercials
Davtyan, Davit
;
Cunningham, Isabella
- In:
Journal of business research : JBR
70
(
2017
),
pp. 160-167
Persistent link: https://www.econbiz.de/10011620408
Saved in:
3
Leveraged marketing communications : a framework for explaining the effects of secondary brand assoctions
Bergvist, Lars
;
Taylor, Charles Raymond
- In:
AMS review : official publication of the Academy of …
6
(
2016
)
3/4
,
pp. 157-175
Persistent link: https://www.econbiz.de/10011627993
Saved in:
4
The effect of product placements on the evaluation of movies
Meyer, Jeffrey
;
Song, Reo
;
Ha, Kyoungnam
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 530-549
Persistent link: https://www.econbiz.de/10011574462
Saved in:
5
External brand placement : the effects on game players' processing of an in-game brand
Kim, Eunice
;
Eastin, Matthew S.
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 391-411
Persistent link: https://www.econbiz.de/10011305215
Saved in:
6
Young consumer-brand relationship building potential using digital marketing
Confos, Nicolla
;
Davis, Teresa
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1993-2017
Persistent link: https://www.econbiz.de/10011641452
Saved in:
7
Uncovering the power of natural endorsements : a comparison with celebrity-endorsed advertising and product placements
Russell, Cristel Antonia
;
Rasolofoarison, Dina
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011799718
Saved in:
8
Product placement as leveraged marketing communications : the role of wishful identification, brand trust, and brand buying behaviours
Shoenberger, Heather
;
Kim, Eunjin
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 50-66
Persistent link: https://www.econbiz.de/10012200200
Saved in:
9
Communicating high-tech products : a comparison between print advertisements of automotive premium and standard brands
Baccarella, Christian V.
;
Scheiner, Christian Willi
; …
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
1
,
pp. 24-38
Persistent link: https://www.econbiz.de/10011478607
Saved in:
10
Anthropomorphism in advertising : the effect of media on audience attitude
Agrawal, Shivani
;
Khandelwal, Utkal
;
Bajpai, Naval
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 799-815
Persistent link: https://www.econbiz.de/10012697000
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->