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Werbung
Deutschland
45
Germany
41
Preismanagement
41
Pricing strategy
41
Strategisches Management
31
Theorie
30
Theory
30
Preispolitik
22
Management
20
Wettbewerbsstrategie
20
Marketing management
19
Marketingmanagement
19
Marktführer
19
KMU
18
SME
18
Competitive strategy
17
Erfolgsfaktor
16
Internationaler Wettbewerb
16
Marketing
16
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16
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15
Globalisierung
12
Multinationales Unternehmen
12
Transnational corporation
12
Unternehmenskultur
12
Weltmarkt
12
Globalization
11
Corporate culture
10
Market leader
10
Welt
10
World
10
Absatz
9
Preisgestaltung
9
Success factor
9
Marktforschung
8
Preis
8
Unternehmen
8
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7
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7
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Simon, Hermann
8
Sebastian, Karl-Heinz
3
Kucher, Eckhard
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Thiel, Michael
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USW working paper
2
Diskussionsarbeit
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
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1
Zeitschrift für Wirtschafts- und Sozialwissenschaften : ZWS ; Vierteljahresschrift der Gesellschaft für Wirtschafts- und Sozialwissenschaften - Verein für Socialpolitik
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ECONIS (ZBW)
8
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1
Marketing-Mix-Interaktion : Theorie, empirische Befunde, strategische Implikationen
Simon, Hermann
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
44
(
1992
)
2
,
pp. 87-110
Persistent link: https://www.econbiz.de/10001120790
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2
A new price-advertising-interaction model : theory, empir. evidence and managerial implications
Simon, Hermann
;
Kucher, Eckhard
-
1987
Persistent link: https://www.econbiz.de/10000730030
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3
Diffusion and advertising : the case of the German telephone campaign
Simon, Hermann
;
Sebastian, Karl-Heinz
-
1986
Persistent link: https://www.econbiz.de/10000696805
Saved in:
4
Diffusion and advertising : the German telephone campaign
Simon, Hermann
- In:
Management science : journal of the Institute for …
33
(
1987
)
4
,
pp. 451-466
Persistent link: https://www.econbiz.de/10001025308
Saved in:
5
ADPULS : an advertising model with wear out and pulsation
Simon, Hermann
-
1981
Persistent link: https://www.econbiz.de/10002821678
Saved in:
6
Informationstransfer und Marketing : ein Survey
Simon, Hermann
- In:
Zeitschrift für Wirtschafts- und Sozialwissenschaften …
101
(
1981
)
6
,
pp. 589-608
Persistent link: https://www.econbiz.de/10002821806
Saved in:
7
Diffusion and advertising : the German telephone campaign
Simon, Hermann
;
Sebastian, Karl-Heinz
-
1984
-
Rev. version
Persistent link: https://www.econbiz.de/10002821714
Saved in:
8
Hits and flops in mediaselection
Simon, Hermann
;
Thiel, Michael
-
1979
Persistent link: https://www.econbiz.de/10002821767
Saved in:
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