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Werbung
Großbritannien
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Kaiser, Harry M.
60
Eisend, Martin
48
Pelsmacker, Patrick de
37
Taylor, Charles Raymond
37
Anderson, Simon P.
28
Gierl, Heribert
27
Septianto, Felix
27
Kind, Hans Jarle
26
Pflaum, Dieter
26
Rosengren, Sara
26
Saffer, Henry
26
Nickel, Volker
25
Okazaki, Shintaro
24
Sethi, Suresh
24
Zaccour, Georges
24
Bruhn, Manfred
23
Dahlén, Micael
23
Diehl, Sandra
23
Esch, Franz-Rudolf
23
Pepels, Werner
23
Stafford, Marla Royne
22
Yoon, Sukki
22
Huh, Jisu
20
Kinnucan, Henry W.
20
Mueller, Barbara
20
Schweiger, Günter
20
Wilbur, Kenneth C.
20
Yoon, Hye Jin
20
Silk, Alvin J.
19
Ford, John B.
18
Schlosser, Rainer
18
Terlutter, Ralf
18
Campbell, Colin L.
17
Carlson, Les
17
Dens, Nathalie
17
Jullien, Bruno
17
Prasad, Ashutosh
17
Rossiter, John R.
17
Dave, Dhaval
16
Jerath, Kinshuk
16
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National Bureau of Economic Research
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Springer Fachmedien Wiesbaden
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Zentralausschuss der Werbewirtschaft
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Axel-Springer-Verlag
10
European Society for Opinion and Marketing Research
8
American Marketing Association
7
RWI - Leibniz-Institut für Wirtschaftsforschung
7
Zentralverband der Deutschen Werbewirtschaft
6
Österreichische Werbewissenschaftliche Gesellschaft
5
European Advertising Academy
4
IGI Global
4
IP Deutschland GmbH <Köln>
4
Institut für Medienentwicklung und Kommunikation <Frankfurt, Main>
4
Nordic Council of Ministers
4
Advertising Research Foundation
3
American Enterprise Institute for Public Policy Research
3
BDW, Deutscher Kommunikationsverband
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Cornell University / Department of Agricultural Economics
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Deutsche Werbewissenschaftliche Gesellschaft
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International Association of Business Communicators
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Peter Lang GmbH
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Uni-Taschenbücher GmbH
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United States / Congress / House / Committee on Interstate and Foreign Commerce
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Advertising Federation of America / Bureau of Research and Education
2
American Academy of Advertising
2
Analitičeskij Centr Vi
2
Associacija Kommunikacionnych Agenstv Rossii
2
Association of National Advertisers
2
Axel Springer AG / Marketing Anzeigen
2
Boston College / Department of Economics
2
Bund Deutscher Werbeberater
2
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
2
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2
Deutschland / Bundeswehr / Universität Hamburg
2
Duncker & Humblot
2
Edward Elgar Publishing
2
Erasmus Research Institute of Management
2
Europäische Kommission
2
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International journal of advertising : the review of marketing communications
210
Journal of advertising research
209
Journal of advertising
185
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of business research : JBR
158
Journal of marketing communications
146
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Journal of historical research in marketing
70
European journal of operational research : EJOR
67
Management science : journal of the Institute for Operations Research and the Management Sciences
67
Journal of promotion management : innovations in planning and applied research
66
European journal of marketing : EJM
62
International journal of internet marketing and advertising : IJIMA
58
Journal of retailing and consumer services
57
NBER working paper series
54
International journal of industrial organization
53
Psychology & marketing
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of current issues and research in advertising : JCIRA
51
SpringerLink / Bücher
50
Health marketing quarterly
49
Journal of current issues and research in advertising
45
Journal of marketing research : JMR
45
NBER Working Paper
45
Journal of marketing
43
Working paper / National Bureau of Economic Research, Inc.
41
Young consumers : insight and ideas for responsible marketers
37
Journal of business ethics : JOBE
35
Marketing letters : a journal of research in marketing
34
Journal of global marketing
33
Advertising theory
31
CESifo working papers
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Economics letters
28
Marketing : ZFP ; journal of research and management
27
Journal of international consumer marketing
26
Applied economics
25
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ECONIS (ZBW)
10,285
USB Cologne (EcoSocSci)
1,166
USB Cologne (business full texts)
26
EconStor
26
ArchiDok
6
BASE
4
RePEc
3
OLC EcoSci
2
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1
Blinded by science? : constructing truth and authority in early twentieth-century Virol advertisements
O'Hagan, Lauren Alex
- In:
History of retailing and consumption
7
(
2021
)
2
,
pp. 162-192
Persistent link: https://www.econbiz.de/10012801672
Saved in:
2
Boris Artzbasheff and the art of anthropomorphic
marketing
in early American consumer culture
Patsiaouras, Georgios
;
Fitchett, James
;
Saren, Michael
- In:
Journal of marketing management : MM
30
(
2014
)
1/2
,
pp. 117-137
Persistent link: https://www.econbiz.de/10010338662
Saved in:
3
The art of
advertising
railwaxs : organisation and coordination in Britain's railway
marketing
, 1860 - 1910
Shin, Hiroki
- In:
Business history
56
(
2014
)
2
,
pp. 187-213
Persistent link: https://www.econbiz.de/10010337451
Saved in:
4
"Advertisements of every kind to bring their brand into notoriety" : branding and "brandolatry" in the nineteenth-century champagne trade in Britain
Harding, Graham
- In:
Journal of wine economics
12
(
2017
)
4
,
pp. 378-385
Persistent link: https://www.econbiz.de/10011849655
Saved in:
5
From submarines to suburbs : selling a better America, 1939 - 1959
Henthorn, Cynthia Lee
-
2006
Persistent link: https://www.econbiz.de/10003321105
Saved in:
6
Marketing
modernity : Italian
advertising
from fascism to postmodernity
Arvidsson, Adam
-
2015
Persistent link: https://www.econbiz.de/10010514061
Saved in:
7
Martha Van Rensselaer and the Delineator's homemaking department
Zuckerman, Mary Ellen
- In:
Journal of historical research in marketing
5
(
2013
)
3
,
pp. 370-384
Persistent link: https://www.econbiz.de/10009793451
Saved in:
8
"A dozen ideas to the minute" :
advertising
women,
advertising
to women
Scanlon, Jennifer
- In:
Journal of historical research in marketing
5
(
2013
)
3
,
pp. 273-290
Persistent link: https://www.econbiz.de/10009793491
Saved in:
9
Hiraga Gennai : the Renaissance marketer of eighteenth-century Japan
Minowa, Yuko
- In:
Journal of historical research in marketing
6
(
2014
)
2
,
pp. 258-278
Persistent link: https://www.econbiz.de/10010391795
Saved in:
10
The Negro
marketing
dilemma : dominant
marketing
discourses in the US from the 1950s to the 1970s
Ibrahim, Yasmin
- In:
Journal of historical research in marketing
8
(
2016
)
4
,
pp. 545-563
Persistent link: https://www.econbiz.de/10011643960
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