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Werbung
Consumer behaviour
82,818
Konsumentenverhalten
79,691
Theorie
10,069
Theory
10,026
Relationship marketing
9,162
Beziehungsmarketing
9,097
Brand management
7,734
Markenführung
7,668
Brand image
6,755
Markenimage
6,690
Customer satisfaction
5,730
Online retailing
5,643
Online-Handel
5,643
Kundenzufriedenheit
5,515
USA
5,072
United States
4,837
Social Web
4,828
Social web
4,828
Einzelhandel
4,632
Retail trade
4,601
Online-Marketing
4,575
Internet marketing
4,574
Service quality
4,446
Deutschland
4,396
Dienstleistungsqualität
4,374
Brand
4,373
Markenartikel
4,350
Germany
4,156
Electronic Commerce
3,689
Werbewirkung
3,624
Advertising effects
3,601
Verbraucherverhalten
3,587
Market segmentation
3,586
E-commerce
3,582
Experiment
3,369
Emotion
3,212
Marktsegmentierung
3,203
Advertising
3,087
Pricing strategy
2,942
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All
Undetermined
1,434
Free
552
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Article
2,225
Book / Working Paper
738
Journal
14
Other
1
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Article in journal
2,130
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2,130
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133
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133
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106
Working Paper
106
Aufsatz im Buch
89
Book section
89
Hochschulschrift
61
Collection of articles of several authors
41
Sammelwerk
41
Thesis
41
Konferenzschrift
27
Aufsatzsammlung
25
Conference paper
15
Konferenzbeitrag
15
Conference proceedings
11
Bibliografie enthalten
10
Bibliography included
10
Lehrbuch
9
Textbook
8
Case study
6
Fallstudie
6
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6
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6
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5
Sammlung
5
Dissertation u.a. Prüfungsschriften
4
Reprint
4
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3
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3
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3
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2
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1
Fallstudiensammlung
1
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1
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1
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1
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1
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English
2,851
German
118
Undetermined
10
Russian
3
French
2
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1
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1
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1
Portuguese
1
Swedish
1
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Author
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Septianto, Felix
20
Eisend, Martin
15
Gierl, Heribert
14
Dahlén, Micael
12
Diehl, Sandra
12
Pelsmacker, Patrick de
12
Taylor, Charles Raymond
12
Rosengren, Sara
11
Wu, Linwan
11
Yoon, Sukki
11
Dens, Nathalie
10
Boerman, Sophie C.
9
Chan, Kara
9
Evans, Nathaniel J.
9
Ghose, Anindya
9
Sahni, Navdeep S.
9
Torres, Ivonne M.
9
Dodoo, Naa Amponsah
8
Hudders, Liselot
8
Mooij, Marieke K. de
8
Shin, Jiwoong
8
Stafford, Marla Royne
8
Thaichon, Park
8
Yoon, Hye Jin
8
Zúñiga, Miguel Ángel
8
Bellman, Steven
7
Choi, Yung Kyun
7
Moshary, Sarah
7
Quach, Sara
7
Terlutter, Ralf
7
Wilbur, Kenneth C.
7
Wilson, Christopher
7
Arora, Taanika
6
Bang Nguyen Viet
6
Chen, Huan
6
Esch, Franz-Rudolf
6
Johnson, Garrett A.
6
Kareklas, Ioannis
6
Keller, Kevin Lane
6
Kim, Kacy K.
6
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Institution
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Axel-Springer-Verlag
8
National Bureau of Economic Research
8
Springer Fachmedien Wiesbaden
8
American Marketing Association
5
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Advertising and Consumer Psychology Conference <4, 1985, Chicago, Ill.>
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Boston College / Department of Economics
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Deutschland / Bundeswehr / Universität Hamburg
1
Erasmus Research Institute of Management
1
European Advertising Academy
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsgruppe Konsum und Verhalten
1
Friedrich-Schiller-Universität Jena
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Förderverein Marburger Japan-Reihe
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <16., 2017, Gent>
1
IGI Global
1
IP Deutschland GmbH <Köln>
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Internationale Handelstagung <1987, Rüschlikon>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
NetLibrary, Inc
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
1
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Published in...
All
International journal of advertising : the review of marketing communications
123
Journal of business research : JBR
98
Journal of marketing communications
96
International journal of advertising : the quarterly review of marketing communications
71
Journal of advertising research
65
Journal of promotion management : innovations in planning and applied research
48
Journal of advertising
41
Journal of promotion management : JPM
41
International journal of internet marketing and advertising : IJIMA
40
Journal of retailing and consumer services
38
Psychology & marketing
36
Journal of advertising : official publication of the American Academy of Advertising
35
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
Journal of current issues and research in advertising : JCIRA
24
European journal of marketing : EJM
23
Health marketing quarterly
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Marketing letters : a journal of research in marketing
20
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of international consumer marketing
19
Asia Pacific journal of marketing and logistics
18
International journal of consumer studies
17
Journal of current issues and research in advertising
17
Journal of marketing
17
Journal of marketing research : JMR
17
The journal of consumer marketing
17
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Marketing : ZFP ; journal of research and management
16
Journal of business ethics : JOBE
15
Journal of global marketing
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
European journal of marketing
13
Marketing intelligence & planning
13
Young consumers : insight and ideas for responsible marketers
13
International journal of industrial organization
12
Journal of historical research in marketing
12
SpringerLink / Bücher
12
International journal of pharmaceutical and healthcare marketing : IJPHM
11
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ECONIS (ZBW)
2,938
USB Cologne (EcoSocSci)
39
BASE
1
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1
Cloak or flaunt? : the
fashion
dilemma
Yoganarasimhan, Hema
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
1
,
pp. 74-95
Persistent link: https://www.econbiz.de/10009511627
Saved in:
2
Social media advertising and consumer decision-making : the mediating role of consumer engagement
Dankwa, Dan Duku
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 29-53
Persistent link: https://www.econbiz.de/10012512684
Saved in:
3
Advertising and the character of English provincial department
stores
: c.1880-1914
Stobart, Jon
- In:
History of retailing and consumption
7
(
2021
)
1
,
pp. 98-114
Persistent link: https://www.econbiz.de/10012693764
Saved in:
4
Aesthetics for a polite society : language and the marketing of second-hand goods in eighteenth-century London
Blondé, Bruno
;
De Mulder, Alessandra
;
Stobart, Jon
- In:
The economic history review
77
(
2024
)
3
,
pp. 953-974
Persistent link: https://www.econbiz.de/10015047921
Saved in:
5
Investigation of generational differences in advertising behaviour and fake news perception among Facebook users
Hazari, Sunil
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 20-47
Persistent link: https://www.econbiz.de/10014318180
Saved in:
6
Green consumer segmentation : consumer motivations for purchasing pro-environmental products
Lee, Jinhee
;
Haley, Eric John
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1477-1501
Persistent link: https://www.econbiz.de/10013484602
Saved in:
7
The impact of different touchpoints on brand consideration
Baxendale, Shane
;
MacDonald, Emma K.
;
Wilson, Hugh
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 235-253
Persistent link: https://www.econbiz.de/10011308932
Saved in:
8
Can advertising creativity affect product perceptions and retailer evaluations?
Modig, Erik
;
Rosengren, Sara
- In:
The journal of product & brand management
23
(
2014
)
6
,
pp. 452-461
Persistent link: https://www.econbiz.de/10010429344
Saved in:
9
Designing an online retail marketplace : leveraging information from sponsored advertising
Long, Fei
;
Jerath, Kinshuk
;
Sárváry, Miklós
- In:
Marketing science
41
(
2022
)
1
,
pp. 115-138
Persistent link: https://www.econbiz.de/10012820501
Saved in:
10
Mobile Marketing 2.0 : state of the art and research agenda
Narang, Unnati
;
Shankar, Venkatesh
- In:
Marketing in a digital world
,
(pp. 97-119)
.
2019
Persistent link: https://www.econbiz.de/10012123421
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