//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Werbungsbetrieb"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Kaufprozesse von Konsumenten e...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbungsbetrieb
Marketing
10
Consumer behaviour
9
Konsumentenverhalten
9
Entscheidungsprozess
8
Kauf
8
Marketing management
5
Marketingmanagement
5
Brand management
4
Markenführung
4
Direktmarketing
3
Beziehungsmarketing
2
Brand
2
Deutschland
2
Direct marketing
2
Economics
2
Einzelhandel
2
Germany
2
Kaufentscheidung
2
Kaufverhalten
2
Kundenmanagement
2
Markenartikel
2
Neuromarketing
2
Purchase decision
2
Relationship marketing
2
Sales behaviour
2
Schweiz
2
Switzerland
2
Verkaufsverhalten
2
Werbeplanung
2
Advertising planning
1
Computer-assisted marketing
1
IT-gestütztes Marketing
1
Marketing cooperation
1
Marketingkooperation
1
Media mix
1
Mediamix-Strategie
1
Retail trade
1
more ...
less ...
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Hochschulschrift
1
Language
All
German
1
Author
All
Rutschmann, Marc
1
Published in...
All
Schriftenreihe des Forschungsinstituts für Absatz und Handel an der Hochschule St. Gallen
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Werbeplanung : ein entscheidungsorientierter Ansatz
Rutschmann, Marc
-
1976
Persistent link: https://www.econbiz.de/10000042237
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->